Goldilocks - Patron Saint for Class of 2018

Jane Genova: Speechwriter - Ghostwriter

Clearly, in a glutted world of talented folks with degrees, Goldilocks is the patron saint of the Class of 2018. Any size business can promote itself like a big business. Goldilocks didn't care what others thought - even if the "they" were supposedly powerful (.e.g.

2018 52

Class of 2018 - Best Time in Years to Rent Apartment in New York City

Jane Genova: Speechwriter - Ghostwriter

  And, that means members of the Class of 2018 can try out their dreams in Manhattan at a time when the median rents are the lowest in about 7 years. Any size business can promote itself like a big business. It's a renters' market in New York City. 

2018 56

2018 Grammys Viewership All-Time Low - Red-Carpet/Causes Burnout

Jane Genova: Speechwriter - Ghostwriter

It never occurred to me to watch the 2018 Grammys. The less I blog about stars in film, on the small screen, and in music and the less I promote political points of view, the more the traffic increases. A lot of other people agreed with me.

2018 52

The Nathan's HotDog Branding - Gross Its Signature Promoting Item Is Eating Contest

Jane Genova: Speechwriter - Ghostwriter

This could be bad news for the key promotional activity of Nathan's - its annual hotdog eating contest. But, public opinion around the world should be gravitating toward banning all eating contests - amateur and professional.

Gross 52

WPP Has Bad Year - Promotional World In Profound (read that, "digital") Shift

Jane Genova: Speechwriter - Ghostwriter

The Don Draper ("Mad Men") of 2018 is Martin Sorrell, chief executive officer of WPP. That "past" was the era when advertising dominated the promotional world. The website has become just one point on the promotional continuum.

2018 52

Using Alexa Flash Briefings to Boost Your Speaking Business with Jeff Smith

Speaker Launcher

Promoting on Alexa. The Wealthy Speaker Podcast Alexa Flash Briefings Alexa Guy Amazon Echo building a brand Get Paid to Speak growing your speaking business Jane Atkinson promoting on Alexa Promoting your speaking businessJeff Smith aka The Alexa Guy is with us to explain what Alexa Flash Briefings are and how to make them work for you and grow your speaking business.

2018 63

A Conversation with Felicity Barber

Ian Griffin - Professionally Speaking

On April 26, 2018 the Silicon Valley Speechwriters Roundtable Held a conference call with Felicity Barber. An appreciation of the work of Denise Graveline promoting women speakers. Felicity is the Executive Speechwriter at the Federal Reserve Bank of San Francisco.

How to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test

SlideModel

Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them). Knowing how to start a presentation is crucial: if you fail to capture the audience attention right of the bat, your entire presentation will flop.

2018 83

Stage Time is Wealth Time

Presentation Guru

How to use the stage to raise your profile, build your authority and grow your business.

Stage 74

My freelance writing resolutions for 2019

Six-Figure Freelancer Blog

Other than blogging and writing the occasional book about MS and business and promotional writing , I do very little writing and editing for clients. Hope you had a good 2018 and that you have a happy, healthy and profitable 2019 I’ve been a freelance writer and writing trainer most of my life.

2019 64

Making Choices

The Communication Blog

In the workplace, your decisions—depending on your degree of influence and job description—whom to hire, whom to promote, whom to fire--will impact a major part of your life and those who are a part of the workplace. The date is a helpful device to recall: choice made two years ago is not choice made today; choice 2016 is not choice 2018; choice in the heat of an argument is not choice in a supportive exchange of ideas.

2018 100

Like Media (Establishment, Digital Native), Legal Sector Has to Get Smart Fast about Business Models

Jane Genova: Speechwriter - Ghostwriter

The November 2018 report from the Department of Labor about general job creation was, to some, disappointing. " On SEO for Lawyers, in this article Luke Cicilano explains why 2018 is the setting for the continuation of the irreversible decline in the overall demand for legal services. 

2018 56

Jack O'Dwyer, Legend in Public Relations Industry, Dies at Age 85

Jane Genova: Speechwriter - Ghostwriter

When I hung out a shingle at the end of the 1980s, it was Jack who promoted it in his then-print newsletter. What might remain special about the 2018 holiday season in our memory bank is that it was when Jack left us. 

2018 56

Resumes - Experiment with Out-of-Box Formats

Jane Genova: Speechwriter - Ghostwriter

Try out-of-the-box versus the standard formats promoted by some supposed career experts. Reflection: The box got crushed into scrap during the 2018 global financial crash. Great job markets. Lousy job markets.

2018 52

The Big Spenders for Political Ads on Facebook

Jane Genova: Speechwriter - Ghostwriter

The content of the messaging essentially was to promote its election integrity products. Interestingly, as Abovethelaw.com reports, so far in 2018, $835,000 has been spent in legal fees for the campaign to re-elect Trump.

2018 52

Resurrecting a long held dream

Speaking about Presenting

My vision with this program is to help people overcome the fear of public speaking so that they can apply for the jobs and promotions they want, go after leadership opportunities, promote their business with speaking, and share their ideas so they can make an impact in the world. If you’re a regular reader of my blog, you’ll know that over the last couple of months, I’ve been stuck in bed due to an accident.

2018 112

Brand WW Struggling to Signal Health/Wellness, Attract Males

Jane Genova: Speechwriter - Ghostwriter

Just surf the help-wanted ads on Craigslist and you will come across more and more need for promotional material, project management, and/or live models in that category. Brand WW used to be your mother's Weight Watchers. Mom's goal was to be slim. 

2018 56

Brand Mexico - Beyond the Cartel Hysteria

Jane Genova: Speechwriter - Ghostwriter

The film "The Most Exotic Marigold Hotel" warns about relocating abroad without first checking out the promotional literature and media coverage in person.    Just in MA, during 2018, homelessness has shot up 14%.

2018 52

Cover Letters - Generics Get Tossed

Jane Genova: Speechwriter - Ghostwriter

For example, note that the wellness category requires unique promotions because of the myriad new entries, including WW (the former Weight Watchers).

2018 56

The Pretzel Generation - Remembering the Cute Little Bow Ties We Baby Boomer Women Wore to Work

Jane Genova: Speechwriter - Ghostwriter

  In January 2018, she , along with colleagues, filed a lawsuit against her employer for alleged gender discrimination in pay, promotions, and leadership positions.    Did we consider filing lawsuits when passed over for promotions which went to males?

2018 52

Beyond Rich, Middle Class, Poor - No Longer Labeling Ourselves Via Class

Jane Genova: Speechwriter - Ghostwriter

  Such suffering is promoting such lifestyles as radical saving, minimalism, off the grid, relocation outside the U.S., Fortune Magazine is among the growing number of voices lamenting the shrinking middle class. 

2018 56

If We Read into That WPP Memo to Staff about Boozing.

Jane Genova: Speechwriter - Ghostwriter

It's 2018 and from the memo issued to staff about boozing, including at desks while working, the ethos seems like it's back in "Mad Men" days.   Any size business can promote itself like a big business. What has been going on at WPP agencies?

2018 52

Digital Gladhanders - 21st Century Willy Lomans

Jane Genova: Speechwriter - Ghostwriter

Those trying to promote products, services, brands, causes or themselves monopolize social networks. The world of business had changed. Willy Loman hadn't changed with it. He assumed gladhanding would close the deal.

2018 56

Jay Roach's Movie on Downfall of Roger Ailes - Bob Dilenschneider Not Featured in Hillary Busis' Vanity Fair Promo

Jane Genova: Speechwriter - Ghostwriter

In many ways a dead ringer for Ailes, Dilenschneider was outed by the media for purchasing $15,000 in advertising promoting a vanity biography of his client. Outsized media genius Roger Ailes will live on among the ambitious and creative.

2018 56

Turning Your Data into Eye-opening Stories

SlideModel

With that being said, visualizations tend to promote cognition and eliminate any chances of confusion. Today, their use has extended into other fields and is being extensively used by brands to promote and grow their operations.

2018 63

Michael - Not News

Jane Genova: Speechwriter - Ghostwriter

The Midwest chamber of commerce players will promote the stable weather pattern to business. There had been Katrina. At the time, that was news. The phenomenon of a hurricane with such force and devastation is still news. The development of a category 6 or 7 hurricane would be news.

2018 60

Facebook - Monthly Page Views Plummet from 8.5 Billion to 4.7 Billion in 2 Years

Jane Genova: Speechwriter - Ghostwriter

"  - Andy Meek, New York Post, August 9, 2018.   Soon enough marketers could wake up and notice the reduction of activity on their promotional sites. "Four billion.

2018 52

Be inspired by these two women

Speaking about Presenting

My vision with this program is to help people overcome the fear of public speaking so that they can apply for the jobs and promotions they want, go after leadership opportunities, promote their business with speaking, and share their ideas so they can make an impact in the world. Shonda Rhimes is the creator of award-winning TV shows, Grey’s Anatomy and Scandal. Like many introverts, her safe space was sitting in her office writing.

2018 103

Brutal Irony: CJR's Expose on Jones Day Will Probably Bring in Much New Business for Law Firm

Jane Genova: Speechwriter - Ghostwriter

  Ironically, the CJR article can be an effective promotion for Jones Day to represent a media company in labor legal matters. In CJR (which used to be known as the "Columbia Journalism Review") Andrew McCormick published an article about prestigious law firm Jones Day. 

2018 52

FIRE - From the Front LInes of Radical Saving

Jane Genova: Speechwriter - Ghostwriter

" A disbarred lawyer I assisted with his promotional materials for a guitar coaching business also has grabbed back hold of a dream. FIRE - Financial Independence, Retire Early - doesn't necessarily mean stopping work.

2018 56

How Customer Experience can Make Your Brand Successful

SlideModel

Be it a product, price, place, promotion or packaging, you must take into account all aspects, including the 5 Ps in order to understand what your competitors are offering, and how you can learn from them in order to improve your product, service and overall customer experience.

Investigative Reporting - More of a Disruptor Than Tech

Jane Genova: Speechwriter - Ghostwriter

So scary was Sherman's book to the establishment that Ailes' personal public relations representative Bob Dilenschneider tried to distract from it by the supposed stealth move of paying big bucks to promote a vanity biography of Ailes. 2018" explains in detail that reality. 

2018 52

Public Relations - Predictions for 2019

Jane Genova: Speechwriter - Ghostwriter

An example would be to promote the positive results in a Congressional lobbying campaign. Those assuming they can predict what will go down in 2019 are delusional.

2019 56

Russell Crowe Plays Roger Ailes On "Showtime" Series - Will Anyone Play Bob Dilenschneider, Ailes' Personal PR Rep?

Jane Genova: Speechwriter - Ghostwriter

Essentially he wound up throwing shade on Ailes when the media discovered that Dilenschneider purchased space in The New York Times Book Review to promote a positive biography of Ailes. Their 2018 elevator pitch is: Here is what I can do for you. Roger Ailes had been a media genius.

2018 56

Rising Tide Doesn't Lift All Boats

Jane Genova: Speechwriter - Ghostwriter

That's not encouraging news for the JD Class of 2018.    During February 2018, found the Bureau of Labor, legal services lost 200 jobs. And the tentative figure for February 2018 is that it's up 10.8%. For two consecutive months legal services has lost jobs.

2018 52

Whitey Bulger - How Americans Love Our Bad Guys

Jane Genova: Speechwriter - Ghostwriter

Although the location's tourist promotions are about the Earp Brothers (Wyatt, Virgil, Morgan) lawmen, the branding is really about the lawless crowd who piled into town.

2018 56

Newspapers, Magazines, Publishing - Was There Ever Really a "Golden Age"

Jane Genova: Speechwriter - Ghostwriter

We are only three months into 2018. That might explain why I accepted two assignments in 2018 in publishing.  Then, that many complained how they had to gobble up the food at book promotions.   Any size business can promote itself like a big business.

2018 52

David Boies, Andrew Cuomo, and the $25k Campaign Contribution - Is This Another One for Jason Farrow?

Jane Genova: Speechwriter - Ghostwriter

"  - The New York Post, August 29, 2018. One major problem had been that the technological breakthrough she was promoting had not been developed yet at Theranos. " [Boies Schiller Flexner] that formerly represented Harvey Weinstein handed over a $25,000 check to Gov.

2018 52

A Penny For Your Thoughts, Retirees - GE Cuts Dividend from 12-Cents a Share

Jane Genova: Speechwriter - Ghostwriter

Career coaching and preparation of job search and small business promotional materials. Retirees in general, those who had retired from GE, and those who were planning to retire from GE but can't afford to got the rug pulled from under them - the financial one.

2018 56

The Law, According to Jones Day, et al.

Jane Genova: Speechwriter - Ghostwriter

Now, Elie Mystal reports on ATL : "Trump's 2020 campaign to re-elect has already spent $835,000 in legal fees in 2018." During Q1 2018, Jones Day was paid $345,000 for legal expenses.   Any size business can promote itself like a big business.

2018 52

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

"  - Mike Snider, USA Today , August 22, 2018. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. " … [Uber] announced Wednesday that it will pay $1.9

2018 52

Smart Move, Well-Timed - Orrick Herrington & Sutcliffe Take on Superhero Branding

Jane Genova: Speechwriter - Ghostwriter

" -  Staci Zaretsky, Abovethelaw.com, March 27, 2018. Any size business can promote itself like a big business.

2018 52

Like Roger Ailes, Will Les Moonves Hatch Plan for Comeback?

Jane Genova: Speechwriter - Ghostwriter

Or was stink hanging on Dilenschneider since he had been outed in a stealth promotion of a vanity Ailes bio to distract from Gabriel Sherman's negative one - "The Loudest Voice in the Room?" Former head of CBS Les Moonves will probably have to downsize his lifestyle.

2018 52