Work, Not Cryptocurrency, THE Story of 2018

Jane Genova: Speechwriter - Ghostwriter

Job-hunting, hammers "What Color Is Your Parachute - 2018," is the survival skill you have to have down cold. Work, not cryptocurrency (and maybe not even #MeToo), is THE story of 2018.

2018 52

Ecommerce - Will It Be Derailed by Porch Package Theft?

Jane Genova: Speechwriter - Ghostwriter

  USA Today , as are so many media outlets, presents this problem: the growth of porch package theft. Despite that supposed precaution, the package will be stolen.  The dark side of human nature, not technology, could derail the potential of ecommerce. 

Brand Challenge: Positioning and Packaging Side Hustles

Jane Genova: Speechwriter - Ghostwriter

The challenge is how to position and package those side hustles (yes, plural) so not to risk the day job or core business.  Once unthinkable (or, at least kept under wraps) in professional life was The Side Hustle. The attention was to be focused totally on the day job.

Point72 - Not the Way to Position and Package Hedgefund Brand

Jane Genova: Speechwriter - Ghostwriter

Thanks in large part to superlawyer David Boies, former super hedgefund tycoon - Steve Cohen - is back in business. Boies helped negotiate Cohen's agreement with the SEC that allowed him, after a two-year ban, to again accept funds from outside investors.

(official) Lobbying in 2018 - $3.42 Billion Spent

Jane Genova: Speechwriter - Ghostwriter

billion on lobbying in 2018. Brilliantly, AOC has positioned and packaged herself as EveryWoman. Lobbying continues to be a good business to be in. According to the Center for Responsive Politics, organizations spent $3.42 This was the biggest amount in a decade. Here are more details. 

2018 52

"Retirement" - Has That Been Story Line Positioned and Packaged by Financial Services Industry?

Jane Genova: Speechwriter - Ghostwriter

"  - Jessica Dickler, CNBC, March 6, 2018. They come to coaching to figure out how to position and package themselves to become more marketable.  "Nearly half of Americans have less than $10,000 stashed away for retirement, according to a report by GoBankingRates." 

2018 52

The Salt Lake Tribune Cuts 1/3rd Newsroom - Should the Rest Hang Around for a Package?

Jane Genova: Speechwriter - Ghostwriter

It might be in your self-interest not to wait for a "package," but to recycle skills and experience now for another career path. " They plan to hang around for the package and then look for a job.

2018 52

Claire Stapleton - Did She Burn Bridges in Co-Organizing Google 2018 Walkout?

Jane Genova: Speechwriter - Ghostwriter

The question is: Did employee Claire Stapleton wind up burning bridges when she co-organized the 2018 walkout? On his way out he was given a multi-million-dollar package.

2019 56

Pet Parents at Christmas - Receiving Kisses, Not Flowers/Parcels of High-Fat Food from The Kids

Jane Genova: Speechwriter - Ghostwriter

They boast about the nice things their adult (human) children are doing for them for Christmas 2018. For 15 years I had the honor of positioning and packaging 100s of dogs and cats for their forever homes. Some of the neighbors are all smiles.

2018 56

Travis Fieldgrove - Seems He Was The Total Package, to Both Daughters

Jane Genova: Speechwriter - Ghostwriter

Then in September 2018, it turned sexual. Travis Fieldgrove in serving out the last of his sentence post plea deal. After release he will not be allowed contact with his daughter-wife Samantha Kershner. The case, covered by Law & Crime , is a combo platter of sibling rivalry and fatherly (romantic) love. Kershner had asked her mother who her biological father was. That was Fieldgrove. She and he enjoyed a wholesome father-daughter for about three years.

2019 40

Spirituality - The Great Overindulge

Jane Genova: Speechwriter - Ghostwriter

But, there is a stern warning about spirituality overindulgence in the November 2018 issue of OUT. The obvious error is not investing enough resources in figuring out the dynamics of a search for work in 2018. Meditation, yoga, and prayer.

2018 56

Resumes - Experiment with Out-of-Box Formats

Jane Genova: Speechwriter - Ghostwriter

  The takeaway about Mayer's approach to positioning and packaging herself is that it shows extreme confidence. Reflection: The box got crushed into scrap during the 2018 global financial crash. Great job markets. Lousy job markets.

2018 52

Brand Uber - The Almost Impossible Mission of Dara Khosrowshahi

Jane Genova: Speechwriter - Ghostwriter

  For instance, revenues for Q2 2018 are 70% higher than the previous year. Uber is positioned and packaged to be supervillain.  Currently brands in tech are taking a beating. Facebook can't catch a break on the privacy issues.

2018 56

Brand Saudi Arabia - Probably Hasn't Bottomed Out Yet, Flunked Crisis Communications 101

Jane Genova: Speechwriter - Ghostwriter

That grand plan was to diversify the nation's economy by positioning and packaging it as a stable and easy place to do business. In Saudi Arabia, Crown Prince Mohammed bin Salman had created his Vision 2030.

2018 56

What if food prep becomes the top tech skill we can’t live without? Sound crazy? Bear with me…

More than PowerPoint...

Spacial relations, temperature, land use, processing, and packaging. What if we started learning food prep and cooking in elementary school? And I’m not thinking about food prep as an elective course or two. No, my vision is much bolder: Learning to cook needs to be mandatory.

2018 60

The Term "Impeachment" - Politicos (and private citizens) Threw that Rhetorical Grenade Since Days of George Washington

Jane Genova: Speechwriter - Ghostwriter

The message makes a nice tidy package. That's what Laurence Tribe and Joshua Matz explain in their May 2018 book "To End A Presidency: Power of Impeachment." That is: Get out and vote next Tuesday. The Democrats can re-take the U.S. House.

2018 52

Brooklyn Detention Complex Needs Sophisticated Crisis Communications

Jane Genova: Speechwriter - Ghostwriter

Global activists supporting journalism can position and package this into a high-profile issue. Seemingly with great glee, the New York Post features coverage of a move made by the Brooklyn Detention Complex.

2018 56

Amazon's Brilliant PR Initiative: But Could It Back Fire?

Jane Genova: Speechwriter - Ghostwriter

Like Donald Trump's presidential campaign focused on The Working Man (TWM), Amazon is positioning and packaging itself as champion of that distressed group in America. That will kick in November 1, 2018. It's a new day for Amazon branding.

2018 52

Media - Almost 70% Surveyed by Gallup Willing to Trust Again (but, should they)

Jane Genova: Speechwriter - Ghostwriter

Media players have positioned and packaged themselves as having as a mission the public interest.    Maybe. But not many believe that is a major priority. The bottom line on media is that the outlets are a business. Those businesses are operated by ambitious professionals.

2018 56

Brand Mexico - Beyond the Cartel Hysteria

Jane Genova: Speechwriter - Ghostwriter

Essentially, the location is being positioned and packaged as a risk-your-life force field.   Just in MA, during 2018, homelessness has shot up 14%. "My girlfriend and I will semi-retire in Mexico."

2018 52

Cover Letters - Generics Get Tossed

Jane Genova: Speechwriter - Ghostwriter

All that should be positioned and packaged in the form of communicating briefly but in detail what you have achieved for other employers or clients, and, therefore, what you can achieve for the recipient of the pitch.

2018 56

Lightness of Humor - How Pema Chodron Floats Possibility of Fresh Mindsets

Jane Genova: Speechwriter - Ghostwriter

If they had perspective they could position and package the next few jobs or gig assignments as raw material for the Next. Stuck.    That's where so many in the investment community, media, and near retirement/semi-retirement have been this December. The Dow kept on plummeting.

2018 56

Nostalgia - Dangerous to Your Ability to Land Well-Paying Work

Jane Genova: Speechwriter - Ghostwriter

If they want access to well-paying work, any traveling along memory lane will position and package them as not in the moment.  Cut the nostalgia. From the get-go, that's what I advise those I coach - whether they are millennials or members of the Silent Gen.

2018 56

Selling Enlightenment - Growing Number of Brands

Jane Genova: Speechwriter - Ghostwriter

  Much of the enlightenment industry positions and packages inner peace as a goal in itself. The enlightenment game is not new. Way back in the 1950s, we children of immigrants, stuffed into overcrowded Catholic schools, were mandated to pray that the world found peace of mind.

2018 56

2022 - Public Relations, as We Have Known It, Won't Exist

Jane Genova: Speechwriter - Ghostwriter

2018," experience branding is totally over. Clients are becoming increasingly unwilling to pony up the bucks for what used to be positioned and packaged as experience. 

2018 56

Brotherly Love - Will and Harry United in Grief, Allegedly Alienated by Marriages (Media Story of 2019)

Jane Genova: Speechwriter - Ghostwriter

  How Harry and Meghan position and package the birth of their child will, the media will ensure, provide fresh insights into the relationship between the brothers and their wives. Global media outlets will always find a new angle in covering the very marketable British royals.

2019 56

"Today" Ratings Up 10% Post Megyn Kelly Exit

Jane Genova: Speechwriter - Ghostwriter

Early in the negotiations of her exit package with the network she reminded the world that she had once practiced law. It was a situation of a talk show host who couldn't connect. That was Megyn Kelly's tragic flaw.

2018 56

How Customer Experience can Make Your Brand Successful

SlideModel

You might have noticed that many brands offer a range of products in different designs, shapes, colors and packages. For a business to run successfully, it is important to have satisfied clients.

Russell Crowe Plays Roger Ailes On "Showtime" Series - Will Anyone Play Bob Dilenschneider, Ailes' Personal PR Rep?

Jane Genova: Speechwriter - Ghostwriter

2018," explain, clients, customers, and employers are only willing to pay for as much experience as is absolutely necessary to get the job done.  Their 2018 elevator pitch is: Here is what I can do for you. Roger Ailes had been a media genius.

2018 56

Alec Baldwin - Will He Be ABC's Megyn Kelly?

Jane Genova: Speechwriter - Ghostwriter

Currently she is negotiating her exit package with NBC. Like Megyn Kelly's NBC Sunday evening talk show, Alec Baldwin's ABC one has poor ratings. Both can't connect with the audience in a talk-show format. And the selection of their guests seems all wrong.

2018 56

Did George H.W. Bush Meet Up with Barbara in Heaven? - Reflections on What's Next, After Life

Jane Genova: Speechwriter - Ghostwriter

Harder were positioned and packaged for the so-called sophisticated as the Secular Shamans.  A Christian, George H.W. Bush had a firm belief in an afterlife.

2018 56

Jay Roach's Movie on Downfall of Roger Ailes - Bob Dilenschneider Not Featured in Hillary Busis' Vanity Fair Promo

Jane Genova: Speechwriter - Ghostwriter

So it's interesting to reflect on how others position and package the minds and hearts of celebrities like Ailes.  Outsized media genius Roger Ailes will live on among the ambitious and creative.

2018 56

Ecommerce - Walmart Continues War Against Amazon with Acquisition of Bare Necessities

Jane Genova: Speechwriter - Ghostwriter

  Now it's just about time for Walmart to have a clever branding agency position and package it as  the  leader in ecommerce.  The Walmart we currently know could soon be a drive-thru we swing by to pick up merchandise we ordered online.

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

  What I should have done was position and package providing content for digital natives as fun and developing more marketable lines of work as the core competence. 

2018 56

Sheryl Sandberg - Banished (will that throw shade on Larry Summers?)

Jane Genova: Speechwriter - Ghostwriter

But, the timing wasn't right for starting to toss rhetorical grenades at the Sandberg positioning and packaging. Success in Silicon Valley isn't just a matter of brains and talent. The network, that is the ability to reach the right people, also factors in.

2018 56

Let Us Not Praise Ruth Bader Ginsburg as Political Liberal Icon

Jane Genova: Speechwriter - Ghostwriter

Could it be up to Ginsburg to discourage positioning and packaging her as a liberal superhero? "Cult" is a negative term. When applied and if it sticks, it can undermine a brand. The now-classic example is 12-step program Alcoholics Anonymous.

2018 52

George H.W. Bush - The Last of the Noble WASPS

Jane Genova: Speechwriter - Ghostwriter

For example, "preppy" was positioned and packaged as stodgy. George H.W. Bush represented the last of what might have been praiseworthy in WASP culture - that is the White Anglo-Saxon Protestant ethos.

2018 56

Dow Down Almost 230, Economic Pessimism Highest Since 2013 - We Aging May Never Come Back

Jane Genova: Speechwriter - Ghostwriter

  Or, let neighbors know they can prevent package porch theft. Oh, no. At the time of this writing - 10:15 A.M. ET, the Dow is down almost 230. 

2018 56

We Become Undone - Our Political Writing Wasn't Provocative Enough to Get on Bomber's Radar

Jane Genova: Speechwriter - Ghostwriter

However, being positioned and packaged, at least in our own minds, as a political martyr gives one a deep sense of having done his or her public duty. It was nothing but magical thinking. We assumed that our political rhetoric online was plenty provocative.

2018 56

Gift Certificates for Listening - We Have Become the George Baileys Who Don't Find Hope

Jane Genova: Speechwriter - Ghostwriter

But no matter how the act gets positioned and packaged, it makes palpable the undertow of despair. Current society in the U.S. seems to be determined to off ourselves. That's either in an active manner such as suicide by hanging or a gun shot to the head. Or passively through opioids.

Harvey Weinstein Gets New PR Spokesperson - Potential Career Gold

Jane Genova: Speechwriter - Ghostwriter

"  - Odwyerpr.com, April 5, 2018. Then, figure out how to position and package it to the client's and, more importantly, your own advantage.

2018 56

Harvard Business School Brand In Play - As Are Brands of McKinsey, Sheryl Sandberg, and Roman Catholic Church

Jane Genova: Speechwriter - Ghostwriter

  No surprise, a number of prominent organizations have contracted with me to discuss how they might position and package their own commentary on leadership.

2018 56

Yes, I Named Lassie's Puppies, But.

Jane Genova: Speechwriter - Ghostwriter

The more enlightened approach is to simply position and package the competitive element as a necessary screening whatever. Tone-deaf. That's the best way to describe the recruitment policies of an established organization dealing with economic development.

2018 56