Point72 - Not the Way to Position and Package Hedgefund Brand

Jane Genova: Speechwriter - Ghostwriter

  What else might produce a belly laugh is that, among Cohen's fees, is a significantly higher percentage of pay-in on return on investment than is common currently in the hedgefund industry.

"Retirement" - Has That Been Story Line Positioned and Packaged by Financial Services Industry?

Jane Genova: Speechwriter - Ghostwriter

"  - Jessica Dickler, CNBC, March 6, 2018. They come to coaching to figure out how to position and package themselves to become more marketable.  Sliding scale fees.

2018 52

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2022 - Public Relations, as We Have Known It, Won't Exist

Jane Genova: Speechwriter - Ghostwriter

2018," experience branding is totally over. Clients are becoming increasingly unwilling to pony up the bucks for what used to be positioned and packaged as experience.      For individual coaching – sliding scale fees.

2018 56

Nostalgia - Dangerous to Your Ability to Land Well-Paying Work

Jane Genova: Speechwriter - Ghostwriter

If they want access to well-paying work, any traveling along memory lane will position and package them as not in the moment.  Complimentary consultation, sliding scale fees. Cut the nostalgia.

2018 56

Russell Crowe Plays Roger Ailes On "Showtime" Series - Will Anyone Play Bob Dilenschneider, Ailes' Personal PR Rep?

Jane Genova: Speechwriter - Ghostwriter

2018," explain, clients, customers, and employers are only willing to pay for as much experience as is absolutely necessary to get the job done.  Their 2018 elevator pitch is: Here is what I can do for you.     For individual coaching – sliding scale fees.

2018 56

When Press Is Gunning for You - Jones Day Could Have Rough Summer in Court of Public Opinion

Jane Genova: Speechwriter - Ghostwriter

A cunning member of media, determined to make hay out of the Moore litigation can position and package the leadership at Jones Day as a sort of a Goofy character from Disney.   Jones Day may have to contract with a top reputation restoration expert to help it rebrand for 2018 and beyond.

2018 52

The Wonderful World of Cryptocurrency - Can This Brand Recover?

Jane Genova: Speechwriter - Ghostwriter

However, darkness has been falling quickly on what was once positioned and packaged as The Wonderful World of Crypto. So far in 2018, there have been more than 1,000 which had gone kaput.      For individual coaching – sliding scale fees.

2018 52

The Medical Doctor, Victims, News Anchor, and University President

Jane Genova: Speechwriter - Ghostwriter

Like Walter Cronkite , how ABC's David Muir positions and packages news items has tremendous reach. Not until January 30, 2018 will Bryan Caplan's book "The Case Against Education" be released. Affordable fees.

2018 52

Gift Certificates for Listening - We Have Become the George Baileys Who Don't Find Hope

Jane Genova: Speechwriter - Ghostwriter

But no matter how the act gets positioned and packaged, it makes palpable the undertow of despair. Complimentary consultation, sliding scale fees. Current society in the U.S. seems to be determined to off ourselves.

"Forced Retirement" - Did Your Company Do That to You, Grandpa?

Jane Genova: Speechwriter - Ghostwriter

"  - Christian Berthelsen, Bloomberg, April 2, 2018. Usually, the most push-back employees put together is bringing a lawyer into the loop to negotiate the best severance package possible. Sliding scale fees. "The estate of a deceased broker [Michael A.

2018 52

Work & Finding Your Passion - How 20th Century

Jane Genova: Speechwriter - Ghostwriter

That might not be positioned and packaged as a "passion."  Sliding scale fees. "I need to work at something I'm passionate about."  "  That's what a 51-year-old female coordinator told me in our initial complimentary coaching session.

2018 56

Artificial Intelligence in Services - Allstate's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Their newspapers had given them a package to go away.     For individual coaching – sliding scale fees. Tom Wilson, chief executive officer at Allstate, predicts that artificial intelligence (AI) will have the force of a tsunami in services. Here he is quoted in Fortune.

2018 56

Cover Letters - Tell Them What You Can Accomplish for Them and How

Jane Genova: Speechwriter - Ghostwriter

The way to reduce risk is to position and package your recommendations this way, "The most effective tactics, I have found, include tightening up the landing page, continually using A/B testing in e-mails, and graphically showing possible results through calculators."

2018 56

Generics Need Not Apply

Jane Genova: Speechwriter - Ghostwriter

  Most of seasoned professionals I coach find themselves worried about losing their source of income or not finding one after a period of unemployment haven't figured out how to position and package themselves in the unique way. Sliding scale fees.

2018 52

Over-40 in Era of Extreme Age Bias - 5 Strategies

Jane Genova: Speechwriter - Ghostwriter

  In this era of extreme cost control the relatively high salary of seasoned employees and the relatively high fees of experienced gig workers are a no-no.  Complimentary consultation, sliding scale fees. Age bias exists.

2018 52

Disgrace Isn't Forever - Les Moonves Can Come Back, Just as Roger Ailes Planned to

Jane Genova: Speechwriter - Ghostwriter

That's even after leaving CBS in disgrace, without the expected $200 million severance package. If they find that helpful, there is a sliding scale fee schedule. Shame isn't what it used to. Not even in the ugly category of alleged sexual harassment.

2018 52

Another Ronan Farrow CBS Expose - Les Moonves Won't Be Allowed to Go Gently into the Night

Jane Genova: Speechwriter - Ghostwriter

And as Moonves exits CBS, with probably a nice severance package, he won't be going gently into the night. After that, if they want to continue with coaching, there are sliding scale fees. It isn't a bombshell.

2018 52

2 Funerals, Now We Need 1 Wedding

Jane Genova: Speechwriter - Ghostwriter

2 funerals were positioned and packaged to open our hearts in these dark times to the light. Sliding scale fees. The heroism of John McCain and the talent of Aretha Franklin lifted us out of preoccupation with politics and an economy which seems too good to be sustained.

2018 52

Over-50 - "They" Seem to Want You Out & What You Must Do

Jane Genova: Speechwriter - Ghostwriter

You may need one to negotiate the best exit package. Sliding scale fees. Your boss might have been fired. It seems like a typical case of guilt-by-association. The new regime is cool or even abusive toward you.    You notice less and less gray hair around the office.

2018 56

The Show Got Too Wild - "U.S. v. Manafort"

Jane Genova: Speechwriter - Ghostwriter

Initially the media outlets positioned and packaged Ellis as a star. Sliding scale fees. What started out as a point of great interest - and entertainment - has become a serious point of law. That's U.S. District Judge T.S. Ellis III's commentary during "U.S. Manafort." 

2018 52

Omarosa, Michael Cohen, et al. - Of Course, We Should Assume We Are Being Secretly Taped

Jane Genova: Speechwriter - Ghostwriter

And, yup, packaged in that was the conviction that an elaborate device had been embedded in their brain, car, or house plant to spy on them. Sliding scale fees. What was once the MO of spy movies has become standard: being secretly taped.

2018 52

New York City - You Could Become Bad Guy for Using Uber

Jane Genova: Speechwriter - Ghostwriter

Some have been positioned and packaged as the end of the American Dream for those drivers.     For individual coaching – sliding scale fees. New York City (NYC) has been the first major urban area to pass legislation capping the number of ride-share services.

FIRE at the Top of the Food Chain

Jane Genova: Speechwriter - Ghostwriter

She positions and packages that non-FIRE ethos as compensation for a difficult childhood.  Complimentary consultation, sliding scale fees. The frugal ideology of FIRE (financial independence, retire early) has seeped into the corridors of a Manhattan BigLaw firm.

2018 52

Shifting Memes - What Could Become the "Next Tobacco"

Jane Genova: Speechwriter - Ghostwriter

For instance Jones Day, representing Sherwin-Williams, contends that lawyers are motivating county officials to file the lawsuits because of the contingency fees.

2018 52

Drudge Report Back to Having Fun with Hillary aka "Old Crooked"

Jane Genova: Speechwriter - Ghostwriter

  So, after this brief return to Hillary, the Drudge Report is bound to continue to position and package Pelosi as cognitively impaired.      For individual coaching – sliding scale fees.

2018 52

Members of Media Can Put Litigation In Play

Jane Genova: Speechwriter - Ghostwriter

Here is lawyer-journalist Joe Patrice's analysis for the outlook for 2018 on the influential Abovethelaw.com. Much will depend how the members of the media position and package Ogletree's responses to the litigation. Affordable fees.

2018 52

Wanting to Work With Smart Clients - Maybe We Should Steer Clear of Publishing + Those Committed to Do Old-Line Book

Jane Genova: Speechwriter - Ghostwriter

  The most recent experience I had was a middle-aged man who intended to position and package himself as a thought leader on aging. Sliding scale fees.

2018 52

IBM's Watson Hits Wall - Aura Surrounding Artificial Intelligence Dims

Jane Genova: Speechwriter - Ghostwriter

IBM positioned and packaged Watson, an artificial intelligence (AI) system, as a branding strategy. Sliding scale fees. The old-line corporation wanted to be perceived as an equal to newer players in the tech box. 

2018 52

Helping Margot Kidder Rest in Peace - The Mission for a Public Relations Firm

Jane Genova: Speechwriter - Ghostwriter

  Perhaps a progressive public relations firm can take on the mission of positioning and packaging suicide as a choice human beings have a right to.     For individual coaching – sliding scale fees.

2018 52

Loudest Voices in the Room: Institutional Investors Ranting about Facebook's Corporate Governance

Jane Genova: Speechwriter - Ghostwriter

  In coaching those over-50, I hear from clients that they are well aware of the importance of how they are positioning and packaging themselves on LinkedIn.     For individual coaching – sliding scale fees.

2018 52

Doing The Non-Hustle - Selling By Not Selling

Jane Genova: Speechwriter - Ghostwriter

Instead we position and package ourselves as being results-providers who are always available for those who find our services useful.      For individual coaching – sliding scale fees. This is an era of over-selling.

Darkness Fell Fast - Privilege Now Under (heavy) Attack

Jane Genova: Speechwriter - Ghostwriter

At best, you position and package yourself as "class migrants." Negotiable fees. Movements, like any other entity on planet earth, mutate. This time the evolution has been unusually rapid.    The #MeToo initiative has jumped categories into an attack on privilege.

2018 52

Darkeness Fell Fast - Privilege Under Attack

Jane Genova: Speechwriter - Ghostwriter

At best, you position and package yourself as "class migrants." Negotiable fees. Movements, like any other entity on planet earth, mutate. This time the evolution has been unusually rapid.    The #MeToo initiative has jumped categories into an attack on privilege.

2018 52

Facebook - Why Isn't Its Reputation Restoration Going Better?

Jane Genova: Speechwriter - Ghostwriter

  Facebook investors could push for better positioning and packaging of the corporation's public affairs.     For individual coaching – sliding scale fees.

2018 52

Outplacement - New Halfway House for Displaced Over-40 Professionals

Jane Genova: Speechwriter - Ghostwriter

Only 103,000 jobs were created in March 2018, not the projected $185,000. The outplacement experience, at least the sophisticated kind, is positioned and packaged to empower a fresh start. For those who find coaching useful, there are sliding-scale fees.

2018 52

The Rat Race - Ramps Leading Out Early

Jane Genova: Speechwriter - Ghostwriter

  One way to reduce the cost of insurance is to negotiate as part of the retirement package employer-covered retiree health insurance.     For individual coaching – sliding scale fees. According to Smart Asset's analysis of U.S.

Lead 52

Chicago Sun-Times - Publishes Blank First Page as Provocative Plea for Digital Subscribers

Jane Genova: Speechwriter - Ghostwriter

That was its way to position and package its plea for readers to become subscribers to the digital edition. The fee for that is $7.49 Sliding scale fees. Yes, the marketing initiative is provocative.

Over-50 & Rejected for the Job - 5 Tips to Outsmart Your Own Mind & Those of Employers

Jane Genova: Speechwriter - Ghostwriter

2018," it's hammered that we take the time to know who we are and what we excel at. The introverted laid-off Denver Post journalists are unlikely to land work by positioning and packaging themselves as hard-charging salespeople.

2018 52

Baby Boomers as Newbie Renters - Look Beyond Move-In Incentives

Jane Genova: Speechwriter - Ghostwriter

When I checked that out in-person, I was informed that for every rental there is what is known as an "ancillary services" fee of $140. After that is a sliding scale fee schedule.

2018 56

The New Aging - Baby Boomers Shift from Gregarious to Plea "Leave Me Aone"

Jane Genova: Speechwriter - Ghostwriter

Retirement communities feature in their commercials special events in which a roomful of couples are positioned and packaged having a communal good time. Sliding scale fees. On July 18th of this year, Clare Ansbery nailed it in The Wall Street Journal.

2018 52

Uneasy Lies a Head That Wears a Crown (as do those of the other power players in the loop)

Jane Genova: Speechwriter - Ghostwriter

He was positioned and packaged as the leader who would restore humanity to the legalistic Catholic Church. Sliding scale fees. Could Pope Francis be on short time in his job?

2018 52

Beyond Third Places - Starbucks Needs to Rebrand Itself As Something Else

Jane Genova: Speechwriter - Ghostwriter

  What public library hasn't positioned and packaged itself as a common area where humans can come in and enjoy being in space other than home or the job/school.      For individual coaching – sliding scale fees.

2018 52

Post-PA Clergy Sex Abuse Scandal. - Branding of All Roman Catholic Institutions In-Play

Jane Genova: Speechwriter - Ghostwriter

position and package this for next Sunday's sermon?  Sliding scale fees. The odds are that shade has been thrown on all Roman Catholic institutions around the world.

2018 52