Point72 - Not the Way to Position and Package Hedgefund Brand

Jane Genova: Speechwriter - Ghostwriter

  What else might produce a belly laugh is that, among Cohen's fees, is a significantly higher percentage of pay-in on return on investment than is common currently in the hedgefund industry.

"Retirement" - Has That Been Story Line Positioned and Packaged by Financial Services Industry?

Jane Genova: Speechwriter - Ghostwriter

"  - Jessica Dickler, CNBC, March 6, 2018. They come to coaching to figure out how to position and package themselves to become more marketable.  Sliding scale fees.

2018 52

Nostalgia - Dangerous to Your Ability to Land Well-Paying Work

Jane Genova: Speechwriter - Ghostwriter

If they want access to well-paying work, any traveling along memory lane will position and package them as not in the moment.  Complimentary consultation, sliding scale fees. Cut the nostalgia.

2018 56

Dow Down Almost 230, Economic Pessimism Highest Since 2013 - We Aging May Never Come Back

Jane Genova: Speechwriter - Ghostwriter

You can provide transportation to X for a premium fee.    Or, let neighbors know they can prevent package porch theft. They can have their parcels delivered to where you are, for a fee you charge.      For individual coaching – sliding scale fees.

2018 56

2022 - Public Relations, as We Have Known It, Won't Exist

Jane Genova: Speechwriter - Ghostwriter

2018," experience branding is totally over. Clients are becoming increasingly unwilling to pony up the bucks for what used to be positioned and packaged as experience.      For individual coaching – sliding scale fees.

2018 56

Gift Certificates for Listening - We Have Become the George Baileys Who Don't Find Hope

Jane Genova: Speechwriter - Ghostwriter

But no matter how the act gets positioned and packaged, it makes palpable the undertow of despair. Complimentary consultation, sliding scale fees. Current society in the U.S. seems to be determined to off ourselves.

Russell Crowe Plays Roger Ailes On "Showtime" Series - Will Anyone Play Bob Dilenschneider, Ailes' Personal PR Rep?

Jane Genova: Speechwriter - Ghostwriter

2018," explain, clients, customers, and employers are only willing to pay for as much experience as is absolutely necessary to get the job done.  Their 2018 elevator pitch is: Here is what I can do for you.     For individual coaching – sliding scale fees.

2018 56

The Wonderful World of Cryptocurrency - Can This Brand Recover?

Jane Genova: Speechwriter - Ghostwriter

However, darkness has been falling quickly on what was once positioned and packaged as The Wonderful World of Crypto. So far in 2018, there have been more than 1,000 which had gone kaput.      For individual coaching – sliding scale fees.

2018 52

Over-40 in Era of Extreme Age Bias - 5 Strategies

Jane Genova: Speechwriter - Ghostwriter

  In this era of extreme cost control the relatively high salary of seasoned employees and the relatively high fees of experienced gig workers are a no-no.  Complimentary consultation, sliding scale fees. Age bias exists.

2018 52

Work & Finding Your Passion - How 20th Century

Jane Genova: Speechwriter - Ghostwriter

That might not be positioned and packaged as a "passion."  Sliding scale fees. "I need to work at something I'm passionate about."  "  That's what a 51-year-old female coordinator told me in our initial complimentary coaching session.

2018 56

Cover Letters - Tell Them What You Can Accomplish for Them and How

Jane Genova: Speechwriter - Ghostwriter

The way to reduce risk is to position and package your recommendations this way, "The most effective tactics, I have found, include tightening up the landing page, continually using A/B testing in e-mails, and graphically showing possible results through calculators."

2018 56

Generics Need Not Apply

Jane Genova: Speechwriter - Ghostwriter

  Most of seasoned professionals I coach find themselves worried about losing their source of income or not finding one after a period of unemployment haven't figured out how to position and package themselves in the unique way. Sliding scale fees.

2018 52

The Medical Doctor, Victims, News Anchor, and University President

Jane Genova: Speechwriter - Ghostwriter

Like Walter Cronkite , how ABC's David Muir positions and packages news items has tremendous reach. Not until January 30, 2018 will Bryan Caplan's book "The Case Against Education" be released. Affordable fees.

2018 52

Artificial Intelligence in Services - Allstate's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Their newspapers had given them a package to go away.     For individual coaching – sliding scale fees. Tom Wilson, chief executive officer at Allstate, predicts that artificial intelligence (AI) will have the force of a tsunami in services. Here he is quoted in Fortune.

2018 56

"Forced Retirement" - Did Your Company Do That to You, Grandpa?

Jane Genova: Speechwriter - Ghostwriter

"  - Christian Berthelsen, Bloomberg, April 2, 2018. Usually, the most push-back employees put together is bringing a lawyer into the loop to negotiate the best severance package possible. Sliding scale fees. "The estate of a deceased broker [Michael A.

2018 52

FIRE at the Top of the Food Chain

Jane Genova: Speechwriter - Ghostwriter

She positions and packages that non-FIRE ethos as compensation for a difficult childhood.  Complimentary consultation, sliding scale fees. The frugal ideology of FIRE (financial independence, retire early) has seeped into the corridors of a Manhattan BigLaw firm.

2018 52

Shifting Memes - What Could Become the "Next Tobacco"

Jane Genova: Speechwriter - Ghostwriter

For instance Jones Day, representing Sherwin-Williams, contends that lawyers are motivating county officials to file the lawsuits because of the contingency fees.

2018 52

Disgrace Isn't Forever - Les Moonves Can Come Back, Just as Roger Ailes Planned to

Jane Genova: Speechwriter - Ghostwriter

That's even after leaving CBS in disgrace, without the expected $200 million severance package. If they find that helpful, there is a sliding scale fee schedule. Shame isn't what it used to. Not even in the ugly category of alleged sexual harassment.

2018 52

Another Ronan Farrow CBS Expose - Les Moonves Won't Be Allowed to Go Gently into the Night

Jane Genova: Speechwriter - Ghostwriter

And as Moonves exits CBS, with probably a nice severance package, he won't be going gently into the night. After that, if they want to continue with coaching, there are sliding scale fees. It isn't a bombshell.

2018 52

2 Funerals, Now We Need 1 Wedding

Jane Genova: Speechwriter - Ghostwriter

2 funerals were positioned and packaged to open our hearts in these dark times to the light. Sliding scale fees. The heroism of John McCain and the talent of Aretha Franklin lifted us out of preoccupation with politics and an economy which seems too good to be sustained.

2018 52

Over-50 - "They" Seem to Want You Out & What You Must Do

Jane Genova: Speechwriter - Ghostwriter

You may need one to negotiate the best exit package. Sliding scale fees. Your boss might have been fired. It seems like a typical case of guilt-by-association. The new regime is cool or even abusive toward you.    You notice less and less gray hair around the office.

2018 56

Proven Success Formula - Be a Rat (folks in the old neighborhood were naive)

Jane Genova: Speechwriter - Ghostwriter

  A clever entrepreneur will launch an online Rat School for the ambitious to learn how to retrieve, package, and distribute damaging data.  Sliding scale fees. The message society is getting is: Yes, be a rat.

2018 52

Alan Dershowitz Rebrands for Second Phase of Amazing Career

Jane Genova: Speechwriter - Ghostwriter

  No one can ever take away Dershowitz's ability to position and package mundane issues in provocative ways.      For individual coaching – sliding scale fees.

2018 52

The Show Got Too Wild - "U.S. v. Manafort"

Jane Genova: Speechwriter - Ghostwriter

Initially the media outlets positioned and packaged Ellis as a star. Sliding scale fees. What started out as a point of great interest - and entertainment - has become a serious point of law. That's U.S. District Judge T.S. Ellis III's commentary during "U.S. Manafort." 

2018 52

Omarosa, Michael Cohen, et al. - Of Course, We Should Assume We Are Being Secretly Taped

Jane Genova: Speechwriter - Ghostwriter

And, yup, packaged in that was the conviction that an elaborate device had been embedded in their brain, car, or house plant to spy on them. Sliding scale fees. What was once the MO of spy movies has become standard: being secretly taped.

2018 52

New York City - You Could Become Bad Guy for Using Uber

Jane Genova: Speechwriter - Ghostwriter

Some have been positioned and packaged as the end of the American Dream for those drivers.     For individual coaching – sliding scale fees. New York City (NYC) has been the first major urban area to pass legislation capping the number of ride-share services.

A Star Is Born - T.S. Ellis III Presiding Over Paul Manafort Trial

Jane Genova: Speechwriter - Ghostwriter

    For individual coaching – sliding scale fees. The trial of Paul Manafort is creating the most media buzz about the unusual behavior of the presiding judge - T.S. Ellis III. The defendant, prosecutors, and defense lawyers have all become bit players. 

2018 52

Drudge Report Back to Having Fun with Hillary aka "Old Crooked"

Jane Genova: Speechwriter - Ghostwriter

  So, after this brief return to Hillary, the Drudge Report is bound to continue to position and package Pelosi as cognitively impaired.      For individual coaching – sliding scale fees.

2018 52

Drudge Report - Nancy Pelosi Replaces Hillary Clinton As Fun Target

Jane Genova: Speechwriter - Ghostwriter

Pelosi is positioned and packaged as suffering from cognitive dysfunction, making statements such as that the tax cut will add "2 children dollars" to the deficit.     For individual coaching – sliding scale fees.

Darkness Fell Fast - Privilege Now Under (heavy) Attack

Jane Genova: Speechwriter - Ghostwriter

At best, you position and package yourself as "class migrants." Negotiable fees. Movements, like any other entity on planet earth, mutate. This time the evolution has been unusually rapid.    The #MeToo initiative has jumped categories into an attack on privilege.

2018 52

Darkeness Fell Fast - Privilege Under Attack

Jane Genova: Speechwriter - Ghostwriter

At best, you position and package yourself as "class migrants." Negotiable fees. Movements, like any other entity on planet earth, mutate. This time the evolution has been unusually rapid.    The #MeToo initiative has jumped categories into an attack on privilege.

2018 52

Wanting to Work With Smart Clients - Maybe We Should Steer Clear of Publishing + Those Committed to Do Old-Line Book

Jane Genova: Speechwriter - Ghostwriter

  The most recent experience I had was a middle-aged man who intended to position and package himself as a thought leader on aging. Sliding scale fees.

2018 52

IBM's Watson Hits Wall - Aura Surrounding Artificial Intelligence Dims

Jane Genova: Speechwriter - Ghostwriter

IBM positioned and packaged Watson, an artificial intelligence (AI) system, as a branding strategy. Sliding scale fees. The old-line corporation wanted to be perceived as an equal to newer players in the tech box. 

2018 52

Helping Margot Kidder Rest in Peace - The Mission for a Public Relations Firm

Jane Genova: Speechwriter - Ghostwriter

  Perhaps a progressive public relations firm can take on the mission of positioning and packaging suicide as a choice human beings have a right to.     For individual coaching – sliding scale fees.

2018 52

Loudest Voices in the Room: Institutional Investors Ranting about Facebook's Corporate Governance

Jane Genova: Speechwriter - Ghostwriter

  In coaching those over-50, I hear from clients that they are well aware of the importance of how they are positioning and packaging themselves on LinkedIn.     For individual coaching – sliding scale fees.

2018 52

Doing The Non-Hustle - Selling By Not Selling

Jane Genova: Speechwriter - Ghostwriter

Instead we position and package ourselves as being results-providers who are always available for those who find our services useful.      For individual coaching – sliding scale fees. This is an era of over-selling.

Facebook - Why Isn't Its Reputation Restoration Going Better?

Jane Genova: Speechwriter - Ghostwriter

  Facebook investors could push for better positioning and packaging of the corporation's public affairs.     For individual coaching – sliding scale fees.

2018 52

The New Aging - Baby Boomers Shift from Gregarious to Plea "Leave Me Aone"

Jane Genova: Speechwriter - Ghostwriter

Retirement communities feature in their commercials special events in which a roomful of couples are positioned and packaged having a communal good time. Sliding scale fees. On July 18th of this year, Clare Ansbery nailed it in The Wall Street Journal.

2018 52

Elizabeth Holmes' Criminal Trial - Don't Wait for Teachable Moments

Jane Genova: Speechwriter - Ghostwriter

And maybe never will, at least as Theranos positioned and packaged it.      For individual coaching – sliding scale fees. In MedCity , Dr. Amar Setty reminds us that, unless Theranos' founder Elizabeth Holmes takes a plea, there will be a criminal trial.

2018 52

Uneasy Lies a Head That Wears a Crown (as do those of the other power players in the loop)

Jane Genova: Speechwriter - Ghostwriter

He was positioned and packaged as the leader who would restore humanity to the legalistic Catholic Church. Sliding scale fees. Could Pope Francis be on short time in his job?

2018 52

The Rat Race - Ramps Leading Out Early

Jane Genova: Speechwriter - Ghostwriter

  One way to reduce the cost of insurance is to negotiate as part of the retirement package employer-covered retiree health insurance.     For individual coaching – sliding scale fees. According to Smart Asset's analysis of U.S.

Lead 52

SCOTUS Puts Decision to Review CA Public Nuisance Law in Limbo - Investors Beware, State Attorneys General Have Much to Gain

Jane Genova: Speechwriter - Ghostwriter

They can position and package themselves as heroes of the people. However, Sherwin-Williams, represented by law firm Jones Day, had to pay years and years of legal fees. Increasingly, it looks like the U.S. Supreme Court (SCOTUS) will be operating with eight members.

2018 52

Post-PA Clergy Sex Abuse Scandal. - Branding of All Roman Catholic Institutions In-Play

Jane Genova: Speechwriter - Ghostwriter

position and package this for next Sunday's sermon?  Sliding scale fees. The odds are that shade has been thrown on all Roman Catholic institutions around the world.

2018 52