Presentation Industry Trends to Watch in 2018

Duarte Blog

So, before everyone headed out on holiday vacations, we asked a few Duartians to tell us what they saw in the presentation industry during 2017, so that we all could better understand what 2018 holds. The post Presentation Industry Trends to Watch in 2018 appeared first on Duarte.

2018 87

Story-Telling - Christmas Narrative Not Credible in 2018

Jane Genova: Speechwriter - Ghostwriter

Can those living in 2018, a time of rage, buy into a narrative of such tolerance by a man about his wife's tale of conception without human intervention? Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 52

Goldilocks - Patron Saint for Class of 2018

Jane Genova: Speechwriter - Ghostwriter

Clearly, in a glutted world of talented folks with degrees, Goldilocks is the patron saint of the Class of 2018.   Books Branding careers Current Affairs Dreams Games Generational Divide Personal Musings Selling Values

2018 52

"Red Hot Planet" Is How WaPo Describes Summer of 2018

Jane Genova: Speechwriter - Ghostwriter

cities during the hothothot summer of 2018.   animal companions Branding Current Affairs Dreams Games Intuitive Personal Musings SellingIt was a summer much like this one that riots broke out in urban areas like Detroit and Newark. That was 1967.

2018 52

PR Opportunity for Law School Deans: 4,800 Jobs Created in Legal Services in June 2018

Jane Genova: Speechwriter - Ghostwriter

Study hard for the bar exams, JD Class of 2018. According to the Department of Labor, the sector added 4,800 jobs in June 2018.   Branding careers Current Affairs Games Media Personal Musings SellingThe employment situation is improving in legal services.

2018 52

Suing Your Employer - Seems Totally Cool in 2018, But Remains High Risk

Jane Genova: Speechwriter - Ghostwriter

Even in 2018, industry-blackballing exists. Branding careers Current Affairs Games Intuitive legal Media Personal Musings PoliticsIt was an eye-bug.

2018 52

2018 Grammys Viewership All-Time Low - Red-Carpet/Causes Burnout

Jane Genova: Speechwriter - Ghostwriter

It never occurred to me to watch the 2018 Grammys. Branding careers Content-provider Current Affairs DigitalInfluencer Media Music Personal Musings Politics Public Speaking Television Values Weblogs WritingA lot of other people agreed with me.

2018 52

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008.

2018 56

Brand MBA Takes Another Hit

Jane Genova: Speechwriter - Ghostwriter

  BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S.

2018 52

Harvard Business School Brand In Play - As Are Brands of McKinsey, Sheryl Sandberg, and Roman Catholic Church

Jane Genova: Speechwriter - Ghostwriter

The main reason why is that smart, alert watchdogs such as Duff McDonald have noticed that the HBS brand of leadership does not seem to have embedded a moral compass. These days her brand is in tatters.

2018 56

How Customer Experience can Make Your Brand Successful

SlideModel

Over the years CX has become one of the most important aspects of branding. In fact many experts now believe that Customer Experience is as important as the brand itself. Brand Touchpoints. Customer experience consists of all the brand touchpoints that the customer experiences.

Wintour Era - Will It End in Fall 2018, Or Has It Already Ended?

Jane Genova: Speechwriter - Ghostwriter

The buzz at the New York Post is that Anna Wintour will exit Conde Nast in fall 2018. Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Rebranding Values Web/Tech

2018 52

Re-branding: Down the rabbit hole and a new era for this blog

Kate's Voice

For the past 10 years, I have been writing Kate’s Voice and been honored with a growing, loyal following and recognition by groups such as Global Gurus, as well as many individuals who I respect and admire. I’ve enjoyed the ride.

2018 130

PR Opportunity for Law School Deans: 4,800 Jobs Created in Legal Services in June 2018

Jane Genova: Speechwriter - Ghostwriter

Study hard for the bar exams, JD Class of 2018. According to the Department of Labor, the sector added 4,800 jobs in June 2018.   Branding careers Current Affairs Games Media Personal Musings SellingThe employment situation is improving in legal services. Here are more details from Scott Flaherty at Law.com. This is at a time of the Milbank Bump. A number of large law firms have increased their entry-level associate salary to $190k. 

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

"  - Mike Snider, USA Today , August 22, 2018. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. Brand management dates back to the 1930s to the managers at P&G. 

2018 52

Brand Uber - The Almost Impossible Mission of Dara Khosrowshahi

Jane Genova: Speechwriter - Ghostwriter

Currently brands in tech are taking a beating.   For instance, revenues for Q2 2018 are 70% higher than the previous year. The three major issues, though, which continue to throw shade on the Uber brand are: Image of sustained exploitation of contract workers.

2018 56

Brand Weight Watchers - Not Buzzworthy, Not Any More

Jane Genova: Speechwriter - Ghostwriter

With the exception of old-line brand Weight Watchers.  That could disrupt the stuck branding.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.     Branding

2018 56

The Morgan & Morgan Law Firm Brand

Jane Genova: Speechwriter - Ghostwriter

This jury verdict hurts the brand and the pocketbook of law firm Morgan & Morgan. The brand can be put in play.   Branding legal Personal MusingsIts leadership says the law firm will appeal.

2018 52

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor.   Branding

2018 52

Brand Crypto - Could Be on Life Support

Jane Genova: Speechwriter - Ghostwriter

" -Daniel Roberts, Yahoo Finance, August 16, 2018.   The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech

2018 52

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

Les Moonves - Can He Rehab His Brand?

Jane Genova: Speechwriter - Ghostwriter

Cohan in Vanity Fair , Moonves is already in the early stages of doing rehab on his brand - if that's possible. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 52

Roman Catholicism Brand - Bad to Have on Resume

Jane Genova: Speechwriter - Ghostwriter

That brand had been one of the most powerful and enduring.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 56

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.

2018 52

Brand Saudi Arabia - Probably Hasn't Bottomed Out Yet, Flunked Crisis Communications 101

Jane Genova: Speechwriter - Ghostwriter

Branding Personal Musings PoliticsIn Saudi Arabia, Crown Prince Mohammed bin Salman had created his Vision 2030. That grand plan was to diversify the nation's economy by positioning and packaging it as a stable and easy place to do business. Foreigners would come to.

2018 56

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

"  - Mike Snider, USA Today , August 22, 2018. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

"  - Mike Snider, USA Today , August 22, 2018. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

"  - Mike Snider, USA Today , August 22, 2018. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Brand Psychiatry in Legal Play - Profession Requires Brilliant Public Relations to Prevent Flood of Malpractice Lawsuits

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Ethics legal Media Personal Musings Science ValuesThe suicides of high achievers have preoccupied constituencies, ranging from their devastated colleagues to the media. Among the most recent have been the shocking deaths of Navy admiral Scott Stearney and bankruptcy lawyer Gab MacConaill. Just yesterday, the medical powers that be in England classified the death of broadcast personality Vicki Archer a suicide. 

2018 40

Brand Roman Catholicism - Took Another Major Blow in Brooklyn, NY

Jane Genova: Speechwriter - Ghostwriter

No question, the once powerful Roman Catholicism brand is crumbling. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding legal Personal Musings ReligionMoney cannot heal suffering. Not in itself.

2018 52

The Nathan's HotDog Branding - Gross Its Signature Promoting Item Is Eating Contest

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Food and Drink Games legal Personal Musings SellingThis could be bad news for the key promotional activity of Nathan's - its annual hotdog eating contest.

Gross 52

Kleiner Perkins Brand Rattled - Mary Meeker Leaves Firm

Jane Genova: Speechwriter - Ghostwriter

Its most famous in-house brand - Mary Meeker - is leaving.    But since the firm, obviously, does not have a track record, the four are betting the ranch on the Meeker brand.   Branding Media Personal Musings Web/Tech

2018 52

Brand Challenge: Positioning and Packaging Side Hustles

Jane Genova: Speechwriter - Ghostwriter

That is, there was no diluting the personal branding. Branding careers Cover Letters Current Affairs Games Generational Divide Interviews Personal Musings Politics Public Speaking Resume Selling Simplification Values

Brand Bitcoin - No Longer Megawatt

Jane Genova: Speechwriter - Ghostwriter

But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws. 

2018 52

Big Legal Brands, Big Trouble

Jane Genova: Speechwriter - Ghostwriter

igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in.     Branding Personal Musings

2018 52

Nostalgia - Dangerous to Branding of Older Professionals

Jane Genova: Speechwriter - Ghostwriter

That's exactly why providing any flashback to the past by older professionals is dangerous to their brand. And, three, nostalgia of any kind brands professionals as "old." One person's nostalgia is another person's boredom.

2018 52

The Wonderful World of Cryptocurrency - Can This Brand Recover?

Jane Genova: Speechwriter - Ghostwriter

So far in 2018, there have been more than 1,000 which had gone kaput.    Branding Current Affairs Dreams legal Media Personal Musings Politics Rebranding Selling Values Web/TechCan money be made by in cryptocurrency? Obviously, yes.

2018 52

Baker McKenzie - Branding Can Reduce Churn

Jane Genova: Speechwriter - Ghostwriter

Branding is about attachment. Acritas found that Baker McKenzie is the #1 global legal brand. One wonders if its touted association with the Trump Administration is tarnishing its global brand.   Brand management, invented by P&G during The Great Depression, has endured as a power marketing tool. One function of branding is to help buyers feel safe in making their purchase. Is the Jones Day brand a troubled one? 

2018 40

Michael Sitrick - Is This Brand Damaged?

Jane Genova: Speechwriter - Ghostwriter

  But not every assignment produces a resolution that enhances Sitrick's branding in the reputation-restoration industry. Does this parting of the ways throw shade on the Sitrick and Company brand? The world of public relations is complex - at least at the high end.

2018 52

Brand Vatican - Maybe Only James Patterson Can Save It

Jane Genova: Speechwriter - Ghostwriter

He's become a total branding liability to the Roman Catholic Church. Books Branding careers Content-provider Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Religion Selling Values Voodoo WritingThe Vatican is big business.

2018 52

Brand Jones Day - What Other Legal Players Have to Understand

Jane Genova: Speechwriter - Ghostwriter

And, in that particular situation, too much exposure could mean a hit to the brand and to new business development.  Branding careers Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Politics Rebranding Selling Values Web/Tech Weblogs Writing

2018 52

Standardized Testing Industry - Major Threat to Brand

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Content-provider Current Affairs Games Generational Divide Intuitive legal Media Personal Musings Politics Public Speaking Rebranding ValuesStandardized testing has permeated all aspects of U.S. That ritual goes beyond the educational institution.

2018 52