Presentation Industry Trends to Watch in 2018

Duarte Blog

So, before everyone headed out on holiday vacations, we asked a few Duartians to tell us what they saw in the presentation industry during 2017, so that we all could better understand what 2018 holds. The post Presentation Industry Trends to Watch in 2018 appeared first on Duarte.

2018 82

Goldilocks - Patron Saint for Class of 2018

Jane Genova: Speechwriter - Ghostwriter

Clearly, in a glutted world of talented folks with degrees, Goldilocks is the patron saint of the Class of 2018.   Books Branding careers Current Affairs Dreams Games Generational Divide Personal Musings Selling Values

2018 52

Story-Telling - Christmas Narrative Not Credible in 2018

Jane Genova: Speechwriter - Ghostwriter

Can those living in 2018, a time of rage, buy into a narrative of such tolerance by a man about his wife's tale of conception without human intervention? Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 52

"Red Hot Planet" Is How WaPo Describes Summer of 2018

Jane Genova: Speechwriter - Ghostwriter

cities during the hothothot summer of 2018.   animal companions Branding Current Affairs Dreams Games Intuitive Personal Musings SellingIt was a summer much like this one that riots broke out in urban areas like Detroit and Newark. That was 1967.

2018 52

PR Opportunity for Law School Deans: 4,800 Jobs Created in Legal Services in June 2018

Jane Genova: Speechwriter - Ghostwriter

Study hard for the bar exams, JD Class of 2018. According to the Department of Labor, the sector added 4,800 jobs in June 2018.   Branding careers Current Affairs Games Media Personal Musings SellingThe employment situation is improving in legal services.

2018 52

2018 Grammys Viewership All-Time Low - Red-Carpet/Causes Burnout

Jane Genova: Speechwriter - Ghostwriter

It never occurred to me to watch the 2018 Grammys. Branding careers Content-provider Current Affairs DigitalInfluencer Media Music Personal Musings Politics Public Speaking Television Values Weblogs WritingA lot of other people agreed with me.

2018 52

Suing Your Employer - Seems Totally Cool in 2018, But Remains High Risk

Jane Genova: Speechwriter - Ghostwriter

Even in 2018, industry-blackballing exists. Branding careers Current Affairs Games Intuitive legal Media Personal Musings PoliticsIt was an eye-bug.

2018 52

Wintour Era - Will It End in Fall 2018, Or Has It Already Ended?

Jane Genova: Speechwriter - Ghostwriter

The buzz at the New York Post is that Anna Wintour will exit Conde Nast in fall 2018. Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Rebranding Values Web/Tech

2018 52

Lawyer Branding: THE Charles Harder

Jane Genova: Speechwriter - Ghostwriter

  If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Branding Personal Musings PoliticsCharles Harder was not always  the  Charles Harder.

2018 52

(official) Lobbying in 2018 - $3.42 Billion Spent

Jane Genova: Speechwriter - Ghostwriter

billion on lobbying in 2018. Branding careers Current Affairs Games Intuitive legal Media Personal Musings Politics Public Speaking Rebranding Values WritingLobbying continues to be a good business to be in. According to the Center for Responsive Politics, organizations spent $3.42

2018 52

Elite Branding v. Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future.

2018 52

PR Opportunity for Law School Deans: 4,800 Jobs Created in Legal Services in June 2018

Jane Genova: Speechwriter - Ghostwriter

Study hard for the bar exams, JD Class of 2018. According to the Department of Labor, the sector added 4,800 jobs in June 2018.   Branding careers Current Affairs Games Media Personal Musings SellingThe employment situation is improving in legal services. Here are more details from Scott Flaherty at Law.com. This is at a time of the Milbank Bump. A number of large law firms have increased their entry-level associate salary to $190k. 

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

"  - Mike Snider, USA Today , August 22, 2018. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. Brand management dates back to the 1930s to the managers at P&G. 

2018 52

Brand Mexico - Beyond the Cartel Hysteria

Jane Genova: Speechwriter - Ghostwriter

No surprise, some at dinner jumped right in with the mythology surrounding Brand Mexico.   Just in MA, during 2018, homelessness has shot up 14%. Branding Current Affairs Dreams Games Media Personal Musings Rebranding Travel Values Web/Tech

2018 52

Re-branding: Down the rabbit hole and a new era for this blog

Kate's Voice

For the past 10 years, I have been writing Kate’s Voice and been honored with a growing, loyal following and recognition by groups such as Global Gurus, as well as many individuals who I respect and admire. I’ve enjoyed the ride.

2018 130

Brand MBA Takes Another Hit

Jane Genova: Speechwriter - Ghostwriter

  BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S.

2018 52

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008.

2018 56

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

Brand Dershowitz - All the Wrong Moves

Jane Genova: Speechwriter - Ghostwriter

Brand Dershowitz. Now, some watchers of retired Harvard Law professor Alan Dershowitz are speculating that he has put his branding at risk through his public statements about legal matters in TrumpWorld. Branding legal Media Personal Musings

2018 52

Selling Enlightenment - Growing Number of Brands

Jane Genova: Speechwriter - Ghostwriter

There are many brands available, at all price points.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. The enlightenment game is not new.

2018 56

Brand Crypto - Could Be on Life Support

Jane Genova: Speechwriter - Ghostwriter

" -Daniel Roberts, Yahoo Finance, August 16, 2018.   The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech

2018 52

Brand New York City - Only for Those with "Real Money"

Jane Genova: Speechwriter - Ghostwriter

Brand New York City is evolving into a living symbol of the 21st century Gilded Age.    This isn't new in 2018.   The rich are getting richer and flaunt their wealth. Meanwhile, those who tend to their needs increasingly can't afford to live in New York City.

Brand Uber - The Almost Impossible Mission of Dara Khosrowshahi

Jane Genova: Speechwriter - Ghostwriter

Currently brands in tech are taking a beating.   For instance, revenues for Q2 2018 are 70% higher than the previous year. The three major issues, though, which continue to throw shade on the Uber brand are: Image of sustained exploitation of contract workers.

2018 56

Protecting the Brand - Leadership Changes at Boies Schiller

Jane Genova: Speechwriter - Ghostwriter

Legal media outlets keep hammering: 2018 was not a good brand year for David Boies. The brand has to be protected. At the top and thriving are the elite brands like Boies Schiller. Branding Personal Musings Rebranding

2018 52

Brand WW Struggling to Signal Health/Wellness, Attract Males

Jane Genova: Speechwriter - Ghostwriter

Brand WW used to be your mother's Weight Watchers.   Branding Content-provider Current Affairs Personal Musings Values Web/TechMom's goal was to be slim. 

2018 56

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor.   Branding

2018 52

The Morgan & Morgan Law Firm Brand

Jane Genova: Speechwriter - Ghostwriter

This jury verdict hurts the brand and the pocketbook of law firm Morgan & Morgan. The brand can be put in play.   Branding legal Personal MusingsIts leadership says the law firm will appeal.

2018 52

Brand Weight Watchers - Not Buzzworthy, Not Any More

Jane Genova: Speechwriter - Ghostwriter

With the exception of old-line brand Weight Watchers.  That could disrupt the stuck branding.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.     Branding

2018 56

Harvard Business School Brand In Play - As Are Brands of McKinsey, Sheryl Sandberg, and Roman Catholic Church

Jane Genova: Speechwriter - Ghostwriter

The main reason why is that smart, alert watchdogs such as Duff McDonald have noticed that the HBS brand of leadership does not seem to have embedded a moral compass. These days her brand is in tatters.

2018 56

Les Moonves - Can He Rehab His Brand?

Jane Genova: Speechwriter - Ghostwriter

Cohan in Vanity Fair , Moonves is already in the early stages of doing rehab on his brand - if that's possible. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 52

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.

2018 52

Roman Catholicism Brand - Bad to Have on Resume

Jane Genova: Speechwriter - Ghostwriter

That brand had been one of the most powerful and enduring.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 56

Big Legal Brands, Big Trouble

Jane Genova: Speechwriter - Ghostwriter

igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in.     Branding Personal Musings

2018 52

Brand Bitcoin - No Longer Megawatt

Jane Genova: Speechwriter - Ghostwriter

But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws. 

2018 52

Brand WW - Pile-On of Celebrity Faces, Wellness/Choice High Rhetoric Not Boosting Stock Price

Jane Genova: Speechwriter - Ghostwriter

So, the WW brand is nowhere.   WW is hardly the only old-line brand that can't turn itself around.   Among the brands which roared back is Microsoft.   A brand I hope to witness disappeared is AT&T.

2018 52

How Customer Experience can Make Your Brand Successful

SlideModel

Over the years CX has become one of the most important aspects of branding. In fact many experts now believe that Customer Experience is as important as the brand itself. Brand Touchpoints. Customer experience consists of all the brand touchpoints that the customer experiences.

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

"  - Mike Snider, USA Today , August 22, 2018. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

"  - Mike Snider, USA Today , August 22, 2018. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

"  - Mike Snider, USA Today , August 22, 2018. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Johnson & Johnson Branding, Market Value - 2019 Looks Horrific

Jane Genova: Speechwriter - Ghostwriter

It was in July 2018 that a jury in plaintiff-friendly St. Louis courtroom action was only one of the eight such trials in 2018.   Both J&J and Sherwin-Williams have become sitting ducks for litigation which will reduce market value and hurt the brandingBranding Games legal Media Personal MusingsLouis, Missouri awarded a $4.6 billion verdict against Johnson & Johnson to 22 women. 

2019 40

Brand Challenge: Positioning and Packaging Side Hustles

Jane Genova: Speechwriter - Ghostwriter

That is, there was no diluting the personal branding. Branding careers Cover Letters Current Affairs Games Generational Divide Interviews Personal Musings Politics Public Speaking Resume Selling Simplification Values

Nostalgia - Dangerous to Branding of Older Professionals

Jane Genova: Speechwriter - Ghostwriter

That's exactly why providing any flashback to the past by older professionals is dangerous to their brand. And, three, nostalgia of any kind brands professionals as "old." One person's nostalgia is another person's boredom.

2018 52