Trump Administration & Edelman 2018 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

So, for its 2018 Trust Barometer, the odds are that many categories of trust will go from life support to the morgue. Annually, the Edelman public relations firm researches the level of trust around the world. The results are complied into its Trust Barometer.

PR jobs up 24% by 2018: Here's the catch

Jane Genova: Speechwriter - Ghostwriter

Jobs in public relations will increase by 24% by 2018.    That's what the Bureau of Labor Statistics predicts, says Diane Middleton in THE WALL STREET JOURNAL.    There's a catch, of course.    To get in and stay in will require having social media down cold.    In fact, Middleton explains that hybrid expertise will be the only way to land a job or clients/customers if self-employed. 

Trending Sources

Drudge Report - Playing It Very Smart on Impeachment Scenario

Jane Genova: Speechwriter - Ghostwriter

If the Democrats re-gain control of Congress in the 2018 midterm elections, then they could pull that off. The Drudge Report, like all media outlets, is making hay while the world absorbs the Trump Administration's firing of James Comey.

Wells Fargo, Public Relations & The Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Tech startup Theranos may or may not be around in 2018. Brand equity. Corporate social responsibility. Trust.    All those have been negatively impacted by the regulatory and legal problems Wells Fargo has been dealing with.

James Comey Said at Cybersecurity Conference He Didn't Want to Freak Us Out - But, He Sure Did

Jane Genova: Speechwriter - Ghostwriter

Prediction: Come 2018, Edelman's annual trust barometer will probably plunge to unprecedented lows. As you see in this video , at the Boston College conference on cybersecurity, FBI director James Comey said he didn't want to freak us out. But he did exactly that.

Christmas 2016 - GOP Has To Pray for a Messiah

Jane Genova: Speechwriter - Ghostwriter

The joke circulating is: Sure, the GOP can recover, yeah, by 2018. The GOP could be in its final days. Even its main cheerleader - the Drudge Report - has turned downbeat. Here is the assessment by The New York Times. Obviously, what the GOP needs is a savior.

Virtual Eating Professional Services Firms Tethered to Offices

Jane Genova: Speechwriter - Ghostwriter

The firm it spun off from - FisherBroyles - predicts, in 2018, it will be listed in the Am Law 200, based on its annual gross revenue growth. Culhane Meadows is what should keep BigLaw partners up at night.

Drudge Report Headlines with Old-Left Pow-Wow at Mandarin Oriental in D.C.

Jane Genova: Speechwriter - Ghostwriter

In addition to looking backward they are planning how to disrupt Trump's first 100 days and to win in the 2018 elections. The Drudge Report zeroes in on how the old left is navigating the reality that it will be Donald Trump in the White House for the next four years.

Coming Job Glut - What it means to Baby Boomers

Jane Genova: Speechwriter - Ghostwriter

  By 2018, 14.6 In AFTER THE RECOVERY: HELP NEEDED, policy experts Barry Bluestone and Mark Melnik predict a job glut.  million additional nonfarm positions will be created.    Human resources types will turn to the 76 million Baby Boomers to fill them.    There simply aren't enough people in the Baby Bust generation which followed the Boomers.    Here you can read about the implications of this trend Download JOBGLUT.

Don McGahn & Jones Day - When Edge Can Become Liability

Jane Genova: Speechwriter - Ghostwriter

After the 2018 midterms, the Democrats could regain control of Congress. On "Meet the Press" this morning, the panel speculated that a major shake-up will happen in the White House.

Valentine's Day - 5 Best Gifts for Public Relations Players

Jane Genova: Speechwriter - Ghostwriter

With the analogue of the Barometer brand you will be invited as a presenter in 2018. The Women's March called for love. Well, on Valentine's Day, that's required. Here are the 5 best gifts to give to the public relations players in your life. Branding iron.

Writers: Make Public Relations part of revenue mix

Jane Genova: Speechwriter - Ghostwriter

  The Bureau of Labor Statistics has it growing by 24 percent from now until 2018.  It's a world in which more of us are earning our living from multiple sources of revenue.    That provides much more opportunity.    It also spreads the risk. One of those sources of income can be creating content for the public relations industry. 

PR growth industry, but not layoff-free

Jane Genova: Speechwriter - Ghostwriter

Public relations is one of those industry which is projected to grow in the double digits by 2018.    Yet, it's not layoff-free.    Digitas had had cuts.    And now the Washington D.C. office of Fleishman Hillard is. 

WPP had rough 2009 but things picked up toward end

Jane Genova: Speechwriter - Ghostwriter

Department of Labor it's projected to grow over 20% by 2018.  Overall, public relations is doing better than most other professional services, ranging from law to advertising.    According to the U.S.   However, some of it wasn't spared in 2009. On Mediabistro's "PR Newser," Joe Ciarallo reports  that BigFoot WPP, parent of Hill & Knowlton et al., had a decline of 7.4% in its public relations and public affairs sectors during 2009. 

Glam Fields: Making It Big Takes More Than Talent

Jane Genova: Speechwriter - Ghostwriter

  Before the members of the Class of 2018 select their majors and begin concrete career planning (nailing down internships) they should read "Slow Love." "While the company [Conde Nast] lifestyle is lavish, the company culture is fearful." 

Mother's Day: Of Course, That Baby Boomer Wants a Good/Better Job

Jane Genova: Speechwriter - Ghostwriter

  What they found is that by 2018, a total of 14.6 additional nonfarm jobs will have been created by 2018.  On May 9th, Mother's Day, Baby Boomer mothers might be focused more on their career issues than receiving sweet remembrances from the offspring. 

Blatter the bureaucrat or Blatter the bully?

Max Atkinson

So too is whether anyone will have had the decency to warn the Russians that whoever is their president in 2018 will need to bring shoulder-pads to the final.

The PR News War

Jane Genova: Speechwriter - Ghostwriter

  Depending on who's doing the counting, it could expand by more than 20 percent by 2018.  Public relations is one industry that's growing.    No wonder.    After all, as Richard Nelson hammers in WHAT COLOR IS YOUR PARACHUTE?, it's not the best qualified who gets the goodies.    It's those who present themselves best for those goodies. 

Baby Boomers, X, Y, Millennials: Call Off the Gen War

Jane Genova: Speechwriter - Ghostwriter

In BUSINESS WEEK, Chris Farrell reports  that by 2018, about 14.6 Baby Boomers, once known as the Woodstock Generation, might be rebranded as the front lines of the Gray Revolution.    This could be the way of extending the shelf life of a generation which had been able to achieve unique influence and power.    Once again, it could become the game changer in social and economic trends. million additional nonfarm jobs will be created in the U.S. 

Is being a jobless lawyer still superior to being a well-paid public relations representative?

Jane Genova: Speechwriter - Ghostwriter

  By 2018, depending on who's doing the counting, it would expand by 15 to 24 percent.  Face it, the brand for public relations representatives is still not so hot.    It's well known that our industry is in a growth mode.    The money is there.    A mid-level PR pro in an agency or corporate job can earn in the ballpark of $300,000.    There might also be perks like stock options, bonuses, and great cuisine.

De-Ghosting in time for recovery: Lessons from Chekhov's "Three Sisters"

Jane Genova: Speechwriter - Ghostwriter

  Policy experts Barry Bluestone and Mark Mednick predict  that by 2018, there could have been created 14+ million new nonfarm jobs.  The economy is picking up, at least we writers feel that in our business.    And it could roar.    Yeah, a genuine job glut, with a labor shortage. To gear up to make that transition from a deadbeat economy to a decent or even good one, most of us have to rid ourselves of Ghosts. 

It's not the college major, it's the packaging, pitching

Jane Genova: Speechwriter - Ghostwriter

  They tell us that by 2018, there will be an additional 14.6 We are way beyond assuming that we are our majors in college or even our degrees from professional schools like law.    What we are are what we package and pitch ourselves as.    Therefore, Jill Marcellus's discussion in THE WALL STREET JOURNAL how she, as an English Major, will find paid work sounds like something from a capitalist virgin. 

ESL: Displaced politicos, journalists, lawyers, researchers might consider this career path

Jane Genova: Speechwriter - Ghostwriter

  According to the Department of Labor, jobs in that field are projected to grow 13% between 2008 and 2018.  Come January, there will be the changing of the guard in Washington D.C.    Already, that has been happening here in Connecticut. 

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

  By 2018, they predict a job glut - 14.6 In this era when gossip is a major industry, publishing a tell-all would seem a sure money-maker.    Not so.    That's because the world has become too volatile.    So many variables are in play which can deep-six sales or keep them bouncing up. Take Lloyd Constantine's JOURNAL OF THE PLAGUE YEAR, the tell-all about Eliot Spitzer.    Today on Amazon.com it's at number 63,977.