Our top 10 posts on women & public speaking for 2016

The Eloquent Woman

The prostitute factor: Why we're not serious about women at conferences points out an open secret about conferences that do little to discourage prostitutes or sexist displays in the name of advertising or entertainment.

2016 76

Good advice for advertising & good advice for speechwriting

Joan Detz Speaker Services

I’ve long admired advertising genius David Ogilvy. When I was in the account executive training program at Wells Rich Greene Advertising in NYC, I tried to learn as much as possible about communication. And one thing I learned? Heed David Ogilvy. Here’s an Ogilvy quote I’ve used as a mantra for my speechwriting business: “Some […]. Speechwriting

Kardashians, et al. - Will Truth in Advertising Blow Up Alleged Paid Social-Media Influencer Game

Jane Genova: Speechwriter - Ghostwriter

The folks in Truth in Advertising have sprung into action. They want the influencer type of advertising explicitly labeled as such. There was no ambiguity about what was advertising. Truth in Advertising needs to assign some mystery shoppers to answer those help-wanted.

2016 65

Are the Belgians Trolling American Beer Drinkers?

Dahle Communication

Advertising Beer Communication MessagingI know it's been sometime since I've posted here (is a 3 year hiatus a bad thing.) but I've been wanting to get back into writing more consistently, so why not talk about beer. And not just any beer, but America!

2016 141

"Hulk Hogan v Gawker" - Would you advertise on that gossip site, hire former staff?

Jane Genova: Speechwriter - Ghostwriter

What could kill of Gawker, way before the legalities are over, is the pull-back from deep pockets to advertise on Gawker. No surprise, the Florida-based trial of "Hulk Hogan v Gawker" is receiving heavy media coverage.

2016 60

Trumpism - Will It Be Death of Advertising

Jane Genova: Speechwriter - Ghostwriter

Right now and throughout the 2016 presidential campaign, Donald Trump has an amazing track record in earned media.    That's so much the situation that the panel on last night's "Gillmor Gang" speculated if Trumpism will be the death of advertising, as we know it.

Are the Belgians Trolling American Beer Drinkers?

Dahle Communication

Advertising Beer Communication MessagingI know it's been sometime since I've posted here (is a 3 year hiatus a bad thing.) but I've been wanting to get back into writing more consistently, so why not talk about beer. And not just any beer, but America! In case you haven't heard, this summer, Budweiser is changing it's name to America until the end of the election in November. No I'm not kidding. This is a real thing that is happening.

2016 100

Workable idea + bad execution = puppymonkeybaby

Speak Schmeak

First of all, I had no recollection of what company this ad represented, nor could I even remember anything about the product it was advertising. If you didn't see the Super Bowl ad with the puppymonkeybaby, you may or may not want to watch this. It's pretty creepy and disturbing. So let's just get it out of the way, shall we? I found the creature so distracting and weird, that I missed the point entirely. However.

Ideas 138

Brain Science Supports More Visual Slides

Professionally Speaking...

Perhaps because of that there is a lot of advertising on the website, so take care that what you click on is actually part of SlideHunter’s offerings. Research on how our brain works and how it responds to information gives us a better understanding of human behavior.

2016 130

Steve Jobs on communicating your core values

Presentation Zen

What's Nike do in their advertising? Shortly after he returned to Apple in 1997, Steve Jobs gave an internal presentation to employees from the Town Hall building on the Apple campus (YouTube link below).

2016 114

Publishers - The Facebook Wednesday Massacre

Jane Genova: Speechwriter - Ghostwriter

" - Josh Constine, TechCrunch, June 29, 2016. Traffic, of course, converts into the price that can be charged for advertising.

Lawsuit against J. Walter Thompson - Seeming setback for defendants in courts of public opinion and law

Jane Genova: Speechwriter - Ghostwriter

A full version of the video was admitted into evidence this week in the high-profile discrimination case in the advertising industry." " - Nathalie Tadena, The Wall Street Journal, April 21, 2016. "Lawyers for J.

2016 75

The Church of Tech Innovation - Few Will Risk Excommunication

Jane Genova: Speechwriter - Ghostwriter

Yet, that isn't an issue in Campaign 2016. But, since advertisers need to be on Facebook, at least for now, Facebook won't get badly bruised from this scandal. Essentially, we are all in the technology business.

2016 65

Cover Letters - Holidays Best of Times to Send 'Em

Jane Genova: Speechwriter - Ghostwriter

Also, keep emailing those "cold calls" for work opportunities that aren't advertised. 'Tis the season to be merry. Except for many searching for work.

2016 74

10 Of The Best Tools For Hosting A Webinar

Presentation Guru

These may include: advertising online using pay-per-click ads, social media marketing, posting a YouTube video of screencasts, demos and events, or simply, conducting a webinar.…

2016 56

39 famous speeches by women to open #WomensHistoryMonth

The Eloquent Woman

I've updated this list to include posts on the Index through 2016. In the same year, journalist Ida Tarbell's "Industrial Idealism" speech was a rare speaking circuit lecture by a woman--who was sometimes advertised as "the woman who talks like a man."

2016 79

Pitching - Yes, Cold Still Is Effective, Warm Even More So

Jane Genova: Speechwriter - Ghostwriter

Many good jobs are never advertised. Now it is 2016. Way back in the mid 1970s, the breakthrough job-search guide came out. It was "What Color Is Your Parachute?" " Its advice was shocking - and effective.

2016 65

Writing by committee …

Joan Detz Speaker Services

Some wise words from advertising genius David Ogilvy: “Much of the messy advertising you see on TV is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.” ” Ditto for speeches: Committees can critique speeches, but they should never be allowed to write them. Years ago I worked […]. Freelance Writing Speechwriting

Law Firm Dentons "Gets" Intersections ot Courts of Law, Public Opinion

Jane Genova: Speechwriter - Ghostwriter

The latter is formed through public relations, lobbying, advertising, and other influence disciplines. As is well known: The court of law intersects with the court of public opinion. In "Pao v.

2016 61

Lifelock - Regulatory Troubles Over, Focuses on Brand

Jane Genova: Speechwriter - Ghostwriter

Also, you probably have seen its barrage of advertising. In 2015. identity-theft-protection company, Lifelock, settled with the Federal Trade Commission (FTC). That government agency, along with 35 state attorneys general, alleged Lifelock used false claims to promote its services.

2016 65

New York Times Has Lousy Q3

Jane Genova: Speechwriter - Ghostwriter

That was even though digital advertising was up 21%, mostly on mobile. No surprise, the parent of The New York Times reported a lousy Q3. Overall ad revenues were down 7.7%. Here is the coverage. Dow Jones is also in an equally unpromising revenue position as print ads decline there too.

Fatal 2011 Stamford, CT Blaze - Mystery deepens as contractor Michael Borcina goes missing

Jane Genova: Speechwriter - Ghostwriter

Since the tragedy, Badger, an advertising executive, eventually did return to work and remarried. She is now an advocate of having advertising not depict women as sex objects. Madonna Badger is a known brandname in the advertising world.

2016 67

Go Wrapify: Earn Income Covering Your Car With Ads

Jane Genova: Speechwriter - Ghostwriter

" - Fitz Tepper, TechCrunch, January 18, 2016.   Some of us have long envied those whose property served as platforms for advertising.

2016 56

Virtual Reality - Content Marketing Will Never Be the Same

Jane Genova: Speechwriter - Ghostwriter

"Virtual reality has repeatedly been called an 'empathy machine,' and filmmakers and advertisers are flocking to the nascent technology to leverage its emotive connectivity."  " in Campaignlive, April 18, 2016.

2016 60

Cold Emailing in Job Search - 5 Tips

Jane Genova: Speechwriter - Ghostwriter

Most jobs, contract assignments, and new business for our enterprises aren't advertised. There are no help-wanted posted out there indicating we should pitch ourselves.

Regulatory Troubles Behind It, Lifelock Focues on Brand

Jane Genova: Speechwriter - Ghostwriter

Also, you probably have seen its barrage of advertising. In 2015. identity-theft-protection company, Lifelock, settled with the Federal Trade Commission (FTC). That government agency, along with 35 state attorneys general, alleged Lifelock used false claims to promote its services.

2016 61

Twitter As New Graffiti - Before that, we drew on buildings, sidewalks, and walls of caves

Jane Genova: Speechwriter - Ghostwriter

The history of graffiti is in the 2016 book "Street Messages" by Nicholas Ganz. He went around New York pasting blank speech bubbles on advertising. When the yen comes to express ourselves, we can just go to our smartphone and tweet. That's the new kind of graffiti.

2016 56

Prevention - Can it make it without ad pages?

Jane Genova: Speechwriter - Ghostwriter

In 2015, the media outlet Prevention, published by Rodale, had a 14% uptick in advertising pages. But Rodale has still made the decision to terminate advertising. Of course, advertisers want their commercial messages in a media property like Prevention.

2016 56

Dr. William Petit - Enters Political Arena, No Longer Immune from Rough Treatment

Jane Genova: Speechwriter - Ghostwriter

Her new mission has been protecting women from exploitation in advertising. The Clinton-Trump political battle is not the only ugly campaign taking place. In state politics in Connecticut, the sympathetic survivor of a fatal home invasion, Dr. William Petit, also had got roughed up.

2016 61

Holiday Tragedy - Canada and U.S. (Taber, Badger Families Snuffed Out)

Jane Genova: Speechwriter - Ghostwriter

In addition, she embraced a cause: It has been to prevent advertising from exploiting women. Toronto lawyer couple Geoff Taber and Jacquie Gardner were enjoying their cottage in Ontario, Canada for the holidays. Their two young sons and two dogs were with them.

2016 56

The New York Times - Unthinkable Could Happen

Jane Genova: Speechwriter - Ghostwriter

" - New York Post, August 11, 2016. had recent declines in both print and digital advertising.

Shared Experiences - The genius of Donald Trump (Jesus Christ, Beatles, Steve Jobs) in knowing what human beings want played out

Jane Genova: Speechwriter - Ghostwriter

" - Tom Biro, PR Week, February 2016. In terms of shared experiences, Campaign 2016 has been over the top. We frontload keywords associated with Campaign 2016 in our keywords in subject heads and first sentences.

2016 56

Rotten Tomatoes - Yet Another Example of How We Resist Traditional Marketing

Jane Genova: Speechwriter - Ghostwriter

It is Rotten Tomatoes which shapes the branding for a film like "Dark Horse," not the film company's in-house marketing staff and outside advertising firm.

2016 60

Women Who Sue Their Employer (Past/Present) - Majorie Walker Has Nothing To Lose

Jane Genova: Speechwriter - Ghostwriter

She had worked eight years in the advertising department and is an African-American in her 60s. In The Guardian , Majorie Walker explains why she is suing The New York Times Inc. for discrimination. Because of her age and that she is battling cancer, she really has nothing to lose.

2016 60

Brands - (some) Scandals Can Be A Good Thing

Jane Genova: Speechwriter - Ghostwriter

It could be short-sighted for brands to pull the plug on advertising and sponsorship when negative publicity happens. It remains to be seen if the Hulk Hogan lawsuit against media tabloid Gawker drives advertisers away or brings in more.

2016 56

Kevin Roberts Put on Leave at Saatchi & Saatchi after Diversity Comments

Jane Genova: Speechwriter - Ghostwriter

That is, advertising. When Saatchi & Saatchi chairman, Kevin Roberts, was being interviewed by BusinessInsder, he went on the record: Diversity was no longer a problem in his industry. Quickly Roberts was yanked from his position and put on administrative leave.

2016 56

PR - Can it stand alone as a business?

Jane Genova: Speechwriter - Ghostwriter

For example, some firms such as Omnicom report Q4 figures as down in organic revenues for PR but significantly up in their advertising units. The latter range from content marketing to advertising. In PR Week , editor-in-chief Steve Barrett releases some early numbers from PR agencies.

2016 56

CEO Stumbles through a Sloppy Close to his Keynote Speech

Executive Speech Coach

The CEO of the advertising agency delivered the opening keynote speech at the marketing conference. His presentation offered entertaining case reviews from the world of advertising. The man had impressive credentials in the advertising industry and as CEO of his own firm.

2016 57

Arianna Huffington Wanted Happy Valley Story-Telling, Reports Vanity Fair's William Cohan

Jane Genova: Speechwriter - Ghostwriter

Especially since the Huffington Post needed to attract advertisers. Arianna Huffington was and remains a big name. So, Vanity Fair assessed her as worthy of an analysis of why she is no longer at Huffington Post. For that, William Cohan dishes the dirt. Here you can read it.

2016 56

Facebook - No longer can we laptop users block ads

Jane Genova: Speechwriter - Ghostwriter

It has decided that if we are using ad blockers on that free service, it will enable its advertisers to bypass that technology. There's that old adage:  There is no free lunch. That will apply to us laptop users who access Facebook.

Marjorie Walker First Goes to Court of Law, Now Court of Public Opinion In Allegations about NYT's Discrimination

Jane Genova: Speechwriter - Ghostwriter

She had worked eight years in the advertising department and is an African-American in her 60s. In The Guardian , Marjorie Walker explains why she is suing The New York Times Inc. for discrimination. So, in addition to the court of law, Walker has turned to the court of public opinion.

2016 56

Disastrous Opening to the Conference

Executive Speech Coach

Apparently he was the CEO of a successful advertising agency. During his presentation he chronicled his rise in the advertising industry through several agencies before launching his own company.

Clickbait - Can Peter Thiel reverse that social media trend?

Jane Genova: Speechwriter - Ghostwriter

That might take the form of advertising, (including sponsored content) and/or subscriptions. Traffic, no matter what it takes. That, in a nutshell, is the playbook for clickbait in social media. The grand master of that had been (and maybe still is) Nick Denton.

2016 56