Social Network Gadflies - Complusively Posting On Open Platforms, e.g. LinkedIn Pulse

Jane Genova: Speechwriter - Ghostwriter

Sometimes they are selling something, usually a service such as guaranteeing your website a billion-times more traffic. So, these social network gadflies post compulsively on open platforms. And that browsers will turn into buyers. No more abandoned shopping carts. More often, they have a message of great gravitas. They range from LinkedIn Pulse to Medium. In our email we receive friendly greetings from them.

2015 43

Lacey Spears - Dark Side Of Mommy Bloggers

Jane Genova: Speechwriter - Ghostwriter

" - Sasha Goldstein, New York Daily News, April 8, 2015. Brandname media, such as The New York Times, described how mothers were leveraging this digital platform for multiple purposes.

2015 65

LinkedIn Is New Hangout For Professionals On Internet

Jane Genova: Speechwriter - Ghostwriter

Also the traffic on the blog provides insight on what ideas are most marketable. Remember when Facebook was positioned as the platform all of us would be turning to for both social and professional communications? Maybe it's true. Maybe email is dead.

2015 72

Sherwin-Williams, Unusual Social Activity, Stock Price - Implications For Public Relations Players

Jane Genova: Speechwriter - Ghostwriter

Happening in real time on a growing number of platforms, social is the fastest gun in the wild west world of seeking out more than the average return on your money. It continues to attract high traffic.

2015 72

BusinessInsider V. Old-Line Public Relations Tactics (e.g. Publicity for "People Of California V. ARCO")

Jane Genova: Speechwriter - Ghostwriter

Don't leverage it and you won't have traffic, likes, shares, and comments. However, the early adopters, like Blodget, created sturdy career platforms for their own future.

2015 65

We All Need A Win - Make First 100 Days Of 2016 Produce One For You

Jane Genova: Speechwriter - Ghostwriter

This month my syndicated legal blog was recognized as among the top 25 sites for lawyers in 2015. It has to be something that can be accomplished in the first 100 days of 2015. But hard work might be the platform for the win.

2015 56

Networking - It's Now Done Via Page Views, Likes, Links, Shares, Comments, Retweets, Guest Posts, LinkedIn Endorsements

Jane Genova: Speechwriter - Ghostwriter

Through links to a temporary journalist's content, I helped bring in enough traffic for her to be hired on full-time. Those numbers are also the platform for how to sell the powers-that-be on your proposal. The country club and golf course have gone digital.

2015 61

The Attention Game - Disrupting It By Not Needing The Gatekeepers

Jane Genova: Speechwriter - Ghostwriter

Retrieve and analyze posts which have high traffic, likes, and comments. Blogs, though mature, remain power platforms. Sure, it's great to have your opinion-editorial (op-ed) published in The Wall Street Journal. To deliver a trend presentation at the World Economic Forum in Davos.

2015 65

Thought Leadership Is Glutted - 5 Tips On Getting Attention

Jane Genova: Speechwriter - Ghostwriter

Some ideas about how to develop a niche can come from reading commentary in high-traffic establishment and new media. The raw traffic numbers, shares, likes and comments may be irrelevant. That's the platform that might have initially been effective for them.

2015 61

Linkedin Pulse V. Medium - Where Should You Invest Your Communications Budget, Reputation?

Jane Genova: Speechwriter - Ghostwriter

The new game for us ghostwriters is developing content which will be posted on digital platforms having no gatekeepers.  Posters find out how much traffic they have had through the privacy of an email. Let's cut to the chase.

2015 56

Your Client's LinkedIn Pulse Post Flopped - Delete

Jane Genova: Speechwriter - Ghostwriter

There is little traffic. The good news is that Pulse platform allows you to delete. The potential exposure provided by posting on LinkedIn Pulse can be as great as having an opinion-editorial (op-ed) published in The Wall Street Journal. The potential downside can be equally huge. No likes. No comments. That data - or the lack of them - are made public on the Pulse site. Your client looks bad. And that's what I recommend. Products fail and are taken off the market.

Flop 50

Medium - Posters, You Are Saved Shame Of Low Page Views

Jane Genova: Speechwriter - Ghostwriter

Medium is the new hot open platform. The amount of traffic for our posts is sent to us by email several days after we post. So far, I don't know how my latest post on small talk as the key platform for career success is doing. Even Hillary Clinton posts on it. There are no gatekeepers so we all can also have our say. Its content-management system is user-friendly. No, we don't need a blogging background to navigate it.

2015 43

Mean-Spirited Tabloid Journalism, Over - Will Shift Be To The Happy Valley?

Jane Genova: Speechwriter - Ghostwriter

Those of us who valued having a platform for our points of view recognized the snark was attracting less and less of an audience. To attract traffic, likes, shares, and comments will we have to put a positive spin on whatever? A man with his eye on the money, Gawker founder Nick Denton is toning down the mean. One of the most cruel digital tabloids out there, Gawker is, reports Gabriel Sherman in New York Magazine , falling behind its competitors.

2015 50