Remove 2015 Remove Platform Remove Social Remove Traffic

Sherwin-Williams, Unusual Social Activity, Stock Price - Implications For Public Relations Players

Jane Genova: Speechwriter - Ghostwriter

The headline on TheStreet blared: "Sherwin-Williams (SHW) Showing Unusual Social Activity Today." Why has unusual social activity emerged as a factor in the investment game? Or it could have contributed to the yesterday's social vortex.

2015 72

LinkedIn Is New Hangout For Professionals On Internet

Jane Genova: Speechwriter - Ghostwriter

Also the traffic on the blog provides insight on what ideas are most marketable. Remember when Facebook was positioned as the platform all of us would be turning to for both social and professional communications? That's quasi social. Maybe it's true.

2015 72

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BusinessInsider V. Old-Line Public Relations Tactics (e.g. Publicity for "People Of California V. ARCO")

Jane Genova: Speechwriter - Ghostwriter

Don't leverage it and you won't have traffic, likes, shares, and comments. However, the early adopters, like Blodget, created sturdy career platforms for their own future. And become social during trials.

2015 65

The Attention Game - Disrupting It By Not Needing The Gatekeepers

Jane Genova: Speechwriter - Ghostwriter

Retrieve and analyze posts which have high traffic, likes, and comments. Other social networks, ranging from Facebook to Twitter, are also growing in influence. Blogs, though mature, remain power platforms.

2015 65

Thought Leadership Is Glutted - 5 Tips On Getting Attention

Jane Genova: Speechwriter - Ghostwriter

Some ideas about how to develop a niche can come from reading commentary in high-traffic establishment and new media. The raw traffic numbers, shares, likes and comments may be irrelevant. That's the platform that might have initially been effective for them.

2015 61

Social Network Gadflies - Complusively Posting On Open Platforms, e.g. LinkedIn Pulse

Jane Genova: Speechwriter - Ghostwriter

Sometimes they are selling something, usually a service such as guaranteeing your website a billion-times more traffic. So, these social network gadflies post compulsively on open platforms. And that browsers will turn into buyers. No more abandoned shopping carts. More often, they have a message of great gravitas. They range from LinkedIn Pulse to Medium. In our email we receive friendly greetings from them.

2015 43

We All Need A Win - Make First 100 Days Of 2016 Produce One For You

Jane Genova: Speechwriter - Ghostwriter

This month my syndicated legal blog was recognized as among the top 25 sites for lawyers in 2015. Of course, I leveraged that win on all my social networks, my pitch letters, and my resume. It has to be something that can be accomplished in the first 100 days of 2015.

2015 56