Personal Branding - So Pre-Social Networks

Jane Genova: Speechwriter - Ghostwriter

That's not how to sell, at least for most of us in 2015. Personal branding is totally 20th century, pre-social networks like LinkedIn, Facebook, Twitter, Snapchat, and Google+. It's through our timing, tone, content, and follow-up on social media that we sell in the era of social networks. That's why all law firms are posting those help-wanted for marketing directors who have social down cold. The bottom line is about getting business.

Social Network Gadflies - Complusively Posting On Open Platforms, e.g. LinkedIn Pulse

Jane Genova: Speechwriter - Ghostwriter

So, these social network gadflies post compulsively on open platforms. Sometimes they are selling something, usually a service such as guaranteeing your website a billion-times more traffic. And that browsers will turn into buyers. No more abandoned shopping carts. More often, they have a message of great gravitas. They range from LinkedIn Pulse to Medium. In our email we receive friendly greetings from them.

2015 43

Tashfeen Malik's Facebook Page - Now There Will Probably Be "Keyword Sweeps" On Social Networks

Jane Genova: Speechwriter - Ghostwriter

There it was out there, on a social network. Had the powers that be been monitoring social networks for associations with ISIS, the San Bernardino massacre might have been prevented.

2015 56

Medium = Cool Open Platform: Hillary Clinton Posts On It (about Donald Trump, of course)

Jane Genova: Speechwriter - Ghostwriter

It's official: Open social network platform - Medium - is cool. Hillary Clinton has recently posted on it. Here you can read what she has to say about Donald Trump. So far there are 1,174 likes and 71 responses. My hunch: There will be plenty more likes and comments.

2015 56

Social Media - First You Need To Have Marketing/Sales Down Cold

Jane Genova: Speechwriter - Ghostwriter

There are those business owners, job applicants and professional services players who are following all the best practices in social media. For instance, they have taken a training course on how to maximize networking and actual selling potential on LinkedIn.

2015 68

Ann Coulter, Fox, Et Al. - When Outrage Becomes Decentralized, DIY

Jane Genova: Speechwriter - Ghostwriter

  Platforms established by Coulter and Fox could eventually become irrelevant. Technology, ranging from social networks to social media, has given us to tools to put any concern out there and rant rant rant.

2015 68

The Attention Hustle - Yes, Live-Tweet Democratic Debate Tuesday

Jane Genova: Speechwriter - Ghostwriter

Social networks, along with mature social media such as blogs, have evolved into the platform for owning space dealing with any topic. After a sleepy Columbus Day Weekend, the world needs an event.

2015 68

Macro Talk About Talk - Get With Real People Of All Generations

Jane Genova: Speechwriter - Ghostwriter

Sure, there could be the oddballs, turned inward by social networks and social media. Before these technology platforms, there were simply other ways of achieving that kind of isolation. Mankind is the social animal.

2015 65

After Loss, Crain's New York Business Downsizes Staff: Implication For Thought Leaders

Jane Genova: Speechwriter - Ghostwriter

Kelly, New York Post, February 13, 2015. One, you can develop your presence in social media. Two, you can become active on social networking platforms such as LinkedIn.

2015 65

The Press Release: New Kind Of Communications Workhorse In Digital Era

Jane Genova: Speechwriter - Ghostwriter

"Some communications professionals feel that news releases are old-fashioned and irrelevant because people are getting their news from social media, not newspapers or news broadcasts. " - Lucy Siegel, Bridge Global Strategies, December 22, 2015.

2015 56

We All Need A Win - Make First 100 Days Of 2016 Produce One For You

Jane Genova: Speechwriter - Ghostwriter

This month my syndicated legal blog was recognized as among the top 25 sites for lawyers in 2015. Of course, I leveraged that win on all my social networks, my pitch letters, and my resume. It has to be something that can be accomplished in the first 100 days of 2015.

2015 56

On-Demand Economy - Not All Help-Wanted Sites Are Equal

Jane Genova: Speechwriter - Ghostwriter

One of those is replying to help-wanted ads on platforms such as Craigslist, Mediabistro, Journalismjobs, Elance and UpWork. Those who make it their business to analyze each platform will find where to most profitably invest their time.

2015 65

Thought Leadership - Monica Lewinsky Becomes Evangelist For Online Compassion

Jane Genova: Speechwriter - Ghostwriter

At the time the Internet was just beginning to become a platform for mainstream communication. Soon enough there was an explosion of social networks and social media. From TED Talks to Vanity Fair, Monica Lewinsky is speaking out against cyber bullying.

2015 65

LinkedIn Members - 4 Tips For Smackdowns In Networking, Rainmaking, Job Search

Jane Genova: Speechwriter - Ghostwriter

LinkedIn is crushing all its networking competition. It has become the platform for professional whatever. Just as Facebook is for social. And most of the 500+ on your network, once they accepted your invitation, remain MIA.

2015 65

The Attention Game - Disrupting It By Not Needing The Gatekeepers

Jane Genova: Speechwriter - Ghostwriter

Other social networks, ranging from Facebook to Twitter, are also growing in influence. Blogs, though mature, remain power platforms. So, of course, they provide old-line advice, including networking at (expensive) conferences and fee-to-enter trade association meetings.

2015 65

LinkedIn Pulse, The Smugs, No Learning Curve

Jane Genova: Speechwriter - Ghostwriter

Yet the authors -- The Smugs - continue to use that platform. To be perceived as a social network gadfly will only rebrand you as cartoonish. Branding now includes the number of page views, likes, shares, and comments your published content receives. That's why it's puzzling to observe on high-profile LinkedIn Pulse posts which consistently are in the no, single or only double digits in all the categories. Their branding is dinged.

2015 54

Linkedin Pulse V. Medium - Where Should You Invest Your Communications Budget, Reputation?

Jane Genova: Speechwriter - Ghostwriter

The new game for us ghostwriters is developing content which will be posted on digital platforms having no gatekeepers. Ideal for reframing is Chaney's own recent article "3 Hyperlocal Social Networks for Business, Consumer Use." Let's cut to the chase.

2015 56