Personal Branding - So Pre-Social Networks
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 13, 2015
That's not how to sell, at least for most of us in 2015. Personal branding is totally 20th century, pre-social networks like LinkedIn, Facebook, Twitter, Snapchat, and Google+. It's through our timing, tone, content, and follow-up on social media that we sell in the era of social networks. That's why all law firms are posting those help-wanted for marketing directors who have social down cold. The bottom line is about getting business.