Famous Speech Friday: Viola Davis at the 2015 Emmy Awards

The Eloquent Woman

Her fourth turn in our series happened this week, at the 2015 Emmy Awards honoring television programs and performers, when she became the first black woman to win the award for leading actress in a television drama. It's a case of making the best possible use of your platform, something all women should do. You get the best discount if you register by October 30, 2015.

2015 84

The 2015 Boom: You Can Feel It

Jane Genova: Speechwriter - Ghostwriter

It's palpable: the 2015 boom. On that platform, we can blossom in ways we might have never expected. "The best three-month stretch of hiring since 1997 has positioned the U.S. labor market to start delivering stronger wage growth for a wider swath of Americans after more than five years of sluggish recovery from a deep recession." " - Josh Mitchell, "Job Market Looks Ripe for Liftoff," in The Wall Street Journal. Here is the article.

2015 50

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Thought Leaders - You Can Create Web Platforms W/O Coding

Jane Genova: Speechwriter - Ghostwriter

"Code-free web design platforms are an increasingly popular tool among web designers. " - Dennis Mitzner, "SaaS Companies Look To Change The Interface Of Web Design," in Tech Crunch, April 4, 2015. Companies [e.g. Wix, Squarespace, Webydo, Webflow and Adobe Muse] behind these tools promise a design experience that doesn't require any coding skills or the need for an expensive third-party developer."

2015 50

"Lessons Learned" = Popular Meme, Poor Platform For Change

Jane Genova: Speechwriter - Ghostwriter

Books, articles, speeches, and film documentaries are framed: Lessons Learned. But, if all these lessons were learned, we humans would be living our little lives in The Happy Valley. The reality is that some eloquent, persuasive, or well-credentialed seer pontificates about what we should be getting out of both tragedy and victory. But the fit is usually bad for us to actually change our mindsets and/or behavior. Few who pontificate have figured out how to make the lesson sticky.

2015 50

Medium.com = LinkedIn Pulse-Like Open Platform For Influence Publishing

Jane Genova: Speechwriter - Ghostwriter

The latest platform for influence publishing is Medium.com. It joins LinkedIn Pulse as an open platform to post on. The influence game is tilting toward DIY. You can attract the right kind of attention without needing The Gatekeepers. Its reach could be as powerful. Like LinkedIn Pulse, you can automatically link your post to Twitter, Facebook, and individual shares. The advantage is that Medium is more user-friendly than most content management systems.

2015 43

Law And More, Jane Genova's Syndicated Legal Blog, Wins Award For Being Among Top 25 Lawyer Sites During 2015

Jane Genova: Speechwriter - Ghostwriter

But, those of us who keep the posts useful and fresh have made our blogs a key platform for influence and marketing. Recently, my syndicated legal blog, Law and More , received an award for being among the top 25 sites for lawyers in 2015. Sure, blogging is a mature medium. So, many are asking: Should I start a blog? Should I continue investing the time maintaining a blog?

2015 43

Amazon.com's Book Rankings - Platform For King-Size Schadenfreude

Jane Genova: Speechwriter - Ghostwriter

It was that astute cynic the late writer Gore Vidal who observed that it is not enough for a professional to succeed. In addition, all the others in the loop must fail. If Vidal was accurate in assessing human nature, then the book rankings on Amazon.com provide an ongoing opportunity for king-size Schadenfreude by writers who are succeeding beyond their wildest dreams. They can devote unlimited time to checking out how other writers are faring on Amazon.

2015 50

Bess Myerson - Platform For Media Pop-Culture Figures Like Ronald Reagan To Become Influentials

Jane Genova: Speechwriter - Ghostwriter

Without Bess Myerson, who recently died at age 90, media pop-culture figures like Ronald Reagan would have needed more time to mutate into influentials. Here is a chronicle in The New York Times how she leveraged a pretty face and a striking television presence into positions of leadership, especially in New York. Myerson benefited from lucky timing. She won the Miss America contest in 1945. That sort of thing was still prestigious. World World War II had just ended.

2015 61

Likeability & Hillary Clinton's Lack Of It - That Power Platform Could Be Crumbling

Jane Genova: Speechwriter - Ghostwriter

" - Peter Nicholas, The Wall Street Journal, December 15, 2015. Likeability has been a traditional platform for power. If this platform is crumbling in politics, the implications could be huge for other fields. "Hillary Clinton's candidacy will test an important proposition in presidential politics: Do voters cast ballots for candidates they don't necessarily like?" Here is the article.

2015 43

Blogging In Era Of LinkedIn Pulse, Medium, Twitter & Other Open Platforms

Jane Genova: Speechwriter - Ghostwriter

Instead, the focus has shifted to how to manage the blog in this era of so many prestigious open platforms you could also be posting on. Big players know: Yes, you need a blog. It's expected. Otherwise your constituents, ranging from clients/customers and prospects to media and investors, will label you as not engaged. A blog, just as having a website, has become standard. Smaller players could also send the right signal of connecting by having a blog. That's

2015 43

Speakers, You’ve GOTTA Get On Periscope!! (Says Who?)

Succeed Speaking

So can YouTube, Facebook, LinkedIn, Twitter, Instagram, and numerous other social media platforms. Maybe you’ve heard about this new social media/video streaming app called Periscope. Maybe it seems like you’re hearing about it everywhere.). Periscope launched in March and by early August they had surpassed 10 million user accounts.

2015 178

Poppy Harlow - Platform For Rest Of Us To Forgive Ourselves For Media Mishaps

Jane Genova: Speechwriter - Ghostwriter

"Father, help me forgive myself for my media screw-up. In an article I spelled 'Hipaa' wrong. A reader noticed it and left a comment. " Those of us who live or die by media suffer when something goes wrong. That's even though with the high amount of content creation, lots of things can and do go wrong. The year is coming to an end with CNN's Poppy Harlow's passing out on live television. She will need to forgive herself.

2015 43

5 Ways to Keep Your Sales Team Focused on Improving their Presentation Skills

DeFinis Communications

For example, use your status meeting every Monday, your bi-monthly presentations, or your all-hands meetings as a platform for skill development. Last week I received a call from a sales manager whose team we worked with last year. He wanted a presentation skills “refresher” for his salespeople because their presentations were getting “sloppy” again.

2015 130

Speakers, You’ve GOTTA Get On Periscope!! (Says Who?)

Succeed Speaking

So can YouTube, Facebook, LinkedIn, Twitter, Instagram, and numerous other social media platforms. Maybe you’ve heard about this new social media/video streaming app called Periscope. Maybe it seems like you’re hearing about it everywhere.). Periscope launched in March and by early August they had surpassed 10 million user accounts.

2015 100

Roger Ailes Does Smackdown On Fox (Bob Dilenschneider Probably Smiling)

Jane Genova: Speechwriter - Ghostwriter

" - Joe Flint, "Roger Ailes Extends Contract With Fox News," in The Wall Street Journal, June 25, 2015. Now conservative candidates clawing to take on Hillary The Fundraising Animal can count on the platform which Fox News provides. "Fox News Chairman and Chief Executive Officer Roger Ailes has signed a new multiyear contract that will keep him in charge. [He] He] will continue to report [sic] 21st Century Fox Chairman Rupert Murdoch.

2015 56

"The Real Life M.B.A." - The Peril Of Customer Reviews

Jane Genova: Speechwriter - Ghostwriter

Amazon.com provides a brutal platform for assessing the value of an author's book. He could have done so much better in putting together a book for 2015. First of all there is the ranking. Everyone, ranging from fans to enemies/competitors, checks that.    If the ranking is awful, the brand of both the book and author could take a major hit. Secondly, there are the customer reviews.

2015 53

Famous Speech Friday: Kelley Johnson's Miss America speech on nursing

The Eloquent Woman

Your platform amplifies your voice. I see lots of speakers fail to take the opportunity afforded by a big-platform opportunity, and am delighted she chose to use hers in this way. You get the best discount if you register by October 30, 2015. When it comes to the talent competition at the Miss America pageant, the skills on show run to lots of singing and dancing.

2015 83

Facebook - Will It Have To Change Its Business Model?

Jane Genova: Speechwriter - Ghostwriter

" - Biz Carson, "Facebook is more concerned than ever about ad blockers," Business Insider, November 5, 2015. It would be difficult for business to exit that platform. "Ad blockers are a growing risk to Facebook's advertising empire - and it's only cash source, a new regulatory filing shows." Here is the article. And, here is the SEC filing, contained in the article.

2015 50

RNC 1, Media 0 - Deep-pocketed Conservatives Can Blow Up Power Of Establishment Media

Jane Genova: Speechwriter - Ghostwriter

" - Hadas Gold and Kyle Cheney, Politico, October 30, 2015. They have the resources to put together their own unique type of publicity platforms. "The RNC has suspended plans to partner with NBC News for a February debate, citing a 'bad faith' performance by CNBC in Wednesday night's meeting of the candidates." Here is the article. American conservatism is a deep-pocketed entity.

2015 50

Personal Branding - So Pre-Social Networks

Jane Genova: Speechwriter - Ghostwriter

That's not how to sell, at least for most of us in 2015. How to get one's arms around social networks as platforms for success? The bottom line is about getting business. That's binary. Did that initiative bring in business or didn't it? If not, do some A/B testing about what does. Personal branding? Personal branding is totally 20th century, pre-social networks like LinkedIn, Facebook, Twitter, Snapchat, and Google+.

Tech Isn't Bullet-Proof - Yes, You Need Two Of Everything

Jane Genova: Speechwriter - Ghostwriter

" - Mott Burns, TechCrunch, February 19, 2015. My i-platform smartphone doesn't always transmit the whatever. "AOL Mail has been down since early this morning." Here is the article. Though tech is touted as such a wonderful gift to humanity, obviously it's not bullet-proof. Those of us on AOL need another mail system. For me that's Yahoo. That means I have to have a backup voice system if I want to stay in business.

2015 50

Bill De Blasio - Like President Obama, Returns To Rhetorical Device of Triplicate

Jane Genova: Speechwriter - Ghostwriter

" -  Mayor Bill de Blasio, as quoted by Nora Barak, "Blizzard whips through New York," in New York Post, January 26, 2015. Kennedy made The Triplicate in his speeches the platform for his eloquence. "Change your plans, change your behavior, change your approach starting right now." Here is the article.    President John F. It was so effective that it became over-used. Also eloquence went out of style and plain-speaking came in.

2015 50

StumbeUpon - Tragedy Of Yet Another Early Adopter

Jane Genova: Speechwriter - Ghostwriter

" - Marlize van Romburgh, Silicon Valley Business Journal, August 11, 2015. However, blogging remains a valuable platform for developing new business, networking, and joining in on global conversations. "San Francisco-based content discovery company StumbleUpon is laying off about 70 [out of 100-person workforce] between its offices here and in New York after failing to secure additional funding, VentureBeat reported."

2015 50

The Economist Not Bullish On Survival Of Most American Dailies

Jane Genova: Speechwriter - Ghostwriter

" - The Economist, November 21, 2015. Newspaper work is an excellent platform for second careers in public relations, marketing, advertising, and social media. "American dailies lost around $30 billion in ad spending between 2005 and 2014, or 60% of the total. Each drop in revenues is being met, in most cases, with a fresh cull of newsroom staff." Here is the article. For most, alternate revenue-producing strategies have not panned out as expected.

2015 50

Barbie - At Size-12, Brand Might Have Shot At Comeback

Jane Genova: Speechwriter - Ghostwriter

" - Jennifer Kaplan, "Barbie Struggles to Make Comeback," Bloomberg, July 17, 2015. That, in itself, could become a platform for creating more of the playthings that resonate with tech-savvy kids.   "Sales of Mattel Inc.'s 's doll brand [Barbie], its biggest product, tumbled 19 percent last quarter, dragging down overall results for the toymaker. Total revenues fell to $988.2 million, missing analysts' $991.9 million estimate."

2015 50

"The Real Life M.B.A." - "Real Life" = Yesterday Term, M.B.A. Degree No Longer = Hot Ticket (Coding Is)

Jane Genova: Speechwriter - Ghostwriter

Published it mid-April 2015, the Amazon ranking is currently at 3,703. Next, consider the platform of the M.B.A. No surprise, Jack Welch's book "The Real Life M.B.A." " continues its downward trajectory. On the other hand, Peter Thiel's "Zero to One" holds at 425. It was published way back in September 2014. It is obvious why the Welch book is failing to resonate. Just consider the language.

2015 50

LinkedIn Pulse Mutating Into Multi-Dimensional Tool

Jane Genova: Speechwriter - Ghostwriter

Remember how it started out as a platform restricted to brandname experts? I will be focusing on the LinkedIn Pulse posts to attempt to discern other trends in leveraging this digital platform. LinkedIn Pulse is mutating into a multi-dimensional tool. When it opened the doors to Everyman and Everywoman, evolution kicked in. Currently, on LinkedIn Pulse is a post by writer/editor/consultant Claire Zulkey.

2015 50

Arianna Huffington Contracted Until 2019 - Huge Implications

Jane Genova: Speechwriter - Ghostwriter

" - Mike Shields, The Wall Street Journal, June 18, 2015. That's a platform on which careers can be built. "The president and editor-in-chief of the Web publication [HuffPost] announced in an internal memo on Thursday that she had just signed a new four-year contract to remain at the site she founded in 2005." Here is the article. The implications for journalism are huge in this retention of Arianna Huffington at HuffPost.

2019 50

Rachel Dolezal - A Lie Versus Rebranding

Jane Genova: Speechwriter - Ghostwriter

" - Jessica Roy, New York Magazine, June 15, 2015. On that platform she could have searched for a leadership job in foundations, think tanks, regulatory agencies or academia. "Notorious faker Rachel Dolezal has resigned her post as the president of the Spokane branch of the NAACP after she attempted for years to pass as black. And, she's not sorry." Here is the article. There is a difference between a lie and a shot at rebranding. Rachel Dolezal chose to lie.

2015 50

Metro-North Fatal Crash - Gov. Cuomo Refrains From Spin (but leverages triplicate)

Jane Genova: Speechwriter - Ghostwriter

Andrew Cuomo said on CBS This Morning, quoted by the New York Post, February 4, 2015. He didn't use the fatal Metro-North crash as a platform to promise he could pull off miracles. "If there was an engineer problem or a train problem or an equipment problem, we'll learn from it. But sometimes there are just accidents."  "  - Gov. Here is that coverage. Mario Cuomo might have been the one in the family with the silver tongue.

2015 50

Lacey Spears - Dark Side Of Mommy Bloggers

Jane Genova: Speechwriter - Ghostwriter

" - Sasha Goldstein, New York Daily News, April 8, 2015. Brandname media, such as The New York Times, described how mothers were leveraging this digital platform for multiple purposes. "A mommy blogger [Lacey Spears] who fatally poisoned her 5-year-old son [Garnett Spears] with high levels of salt was sentenced Wednesday [today] to 20 years to life in prison for the murder." Here is the article.

2015 50

LinkedIn Pulse, The Smugs, No Learning Curve

Jane Genova: Speechwriter - Ghostwriter

Yet the authors -- The Smugs - continue to use that platform. Branding now includes the number of page views, likes, shares, and comments your published content receives. That's why it's puzzling to observe on high-profile LinkedIn Pulse posts which consistently are in the no, single or only double digits in all the categories. Their branding is dinged. It seems odd that they would not make it their business to attempt progress on the learning curve.

2015 54

Alcoholics Anonymous (AA) - Needs To Be Rebranded

Jane Genova: Speechwriter - Ghostwriter

That's the platform on which the Roman Catholic church achieved influence, power and wealth - and over time got destroyed by such positioning and packaging. Now, we scratch our head and wonder what it stands for in 2015. Ambitious journalists gleefully expose the flaws in Alcoholics Anonymous (AA) as a modality for treating problem drinking.    They cite everything from the seeming religious fundamentalism to the time commitment of attending so many meetings.

2015 50

Richard Sybert: Line Between Personal/Professional Doesn't Exist In Social Media

Jane Genova: Speechwriter - Ghostwriter

It's the brand which is the a key part of the platform which brings in new business to the law firm and prevents client churn. Social media is just that: Social. Social is public. No Hamlet-like conversation with the self and only the self. Therefore, senior law partner at Gordon & Rees, Richard Sybert, should have known better. He should not have posted inflammatory political observations on what he calls his "personal" Twitter account.

2015 57

Oliver Sacks, Thought Leadership, End Of Life Meme

Jane Genova: Speechwriter - Ghostwriter

" Oliver Sacks, The New York Times, February 19, 2015. His essays in Vanity Fair were his platform for letting us know that, no, you just don't go gently into the night. " my luck has run out - a few weeks ago I learned that I had multiple metastases in my liver." Here is the opinion-editorial. Loved thought leader Oliver Sacks is going to teach us how to die. He kicked that off with his already iconic op-ed. It has received more than 800 comments.

2015 50

LinkedIn Is New Hangout For Professionals On Internet

Jane Genova: Speechwriter - Ghostwriter

Remember when Facebook was positioned as the platform all of us would be turning to for both social and professional communications? Maybe it's true. Maybe email is dead. And maybe it's also true that blogging is not where global discussions get started. The place to communicate has become LinkedIn. Messages sent are answered almost immediately. No so with email. Obviously those in the know know to keep checking in on LinkedIn.

2015 56

Thought Leaders - Drop The Story Line

Jane Genova: Speechwriter - Ghostwriter

" - Omega, "Life Without the Story Line," October 30, 2015. His story line or platform is that he had transformed GE into greatness. "It's not life that causes suffering, says Buddhist teacher Pema Chodron, it's our story about life - our interpretation - that causes so much distress.

2015 50

Sherwin-Williams, Unusual Social Activity, Stock Price - Implications For Public Relations Players

Jane Genova: Speechwriter - Ghostwriter

Happening in real time on a growing number of platforms, social is the fastest gun in the wild west world of seeking out more than the average return on your money. The headline on TheStreet blared: "Sherwin-Williams (SHW) Showing Unusual Social Activity Today." " That was yesterday. During a brief period the stock price for Sherwin-Williams was down six points. Most of the rest of trading day and into after-hours, it was down a bit over four points.

2015 55

Guns, Abortion, Etc. - Cause Fatigue From Having To Get Wild-Eyed About Issues

Jane Genova: Speechwriter - Ghostwriter

Currently, it's the platform for mainstream side-taking. The bible of the beltway, The Washington Post , is in the business of covering politics. At one time, political push and pull simply was the way to get things done. To be properly participating in that game, we have to be wild-eyed, convinced of the rightness of our positions, and evangelical. We all become the Mr. Smith who goes to Washington, without having to actually leave our Internet connection.

2015 52

The Writing Life - A Game, Like Everything Else In Capitalism

Jane Genova: Speechwriter - Ghostwriter

In the 2015 book "Evil Hours," the author David J. Those don't get hired for the fairly well-paying assignments with brandname digital media platforms. Morris reports that his long-term girlfriend dumped him. It was for two reasons. One was the post-traumatic stress disorder (PTSD) he happened to pick up in a war zone. But, he did get this book of it. The focus of "Evil Hours" is the strange malady PTDS.

2015 50

Websites - Yes, Post Gushing Tweets (along with testimonials, case studies)

Jane Genova: Speechwriter - Ghostwriter

Otherwise, all the funds you have invested to develop that inbound marketing platform are going to waste. Most of the world meets you for the first time through your website. From the get-go, you want folks to remain on that website. One way to keep 'em there is to post tweets by others which capture what's unique about the service or product. Twitter has become the cool hangout for those whose opinion matters. Select the most persuasive three. Keep updating. Your

2015 50

The New Frugality: Stopping All That By Re-Branding Spending As Investing (including in ourselves)

Jane Genova: Speechwriter - Ghostwriter

"  - Robin Sidel and Nick Timiraos, "Savings at the Pump Are Staying in Wallets," in The Wall Street Journal, January 30, 2015. Investing is the platform on which capitalism is built.

2015 53

32 historic women's speeches to close #WomensHistoryMonth

The Eloquent Woman

I''ve updated this list to include posts on the Index through 2015. 1963: Julia Child''s "The French Chef" cooking demos took television by storm, giving a woman an unusual platform for extemporaneous speaking-while-demonstrating. When you have a treasure trove as large as The Eloquent Woman Index of Famous Women''s Speeches , you can use it as a lens on the topic of women and public speaking.

2015 79