Thought Leaders - One Is Outside The Package Store

Jane Genova: Speechwriter - Ghostwriter

The only time I have run across a genuine thought leader was by the dumpster near the package store. The best part of going to work, at least here in the Southwest, is that no one in our unit is a thought leader. Or aspires to become that.

2015 65

Branding & Shift In Positioning/Packaging Sexuality - Shakespeare As Chief Marketing Officer

Jane Genova: Speechwriter - Ghostwriter

No surprise, raw sexuality doesn't sell, at least with the sophisticated and Generation Z. For one thing, as Mallory Schlossberg explains in BusinessInsider , it's overused.

2015 65

Sharing Economy Taking It On The Chin - Airbnb Joining Uber In Being Positioned/Packaged As Bad Guys

Jane Genova: Speechwriter - Ghostwriter

Uber Technologies" has a court date: June 20, 2015. Remember when the pioneer founders of startups in the sharing economy were hailed as progressive visionaries?

2015 65

Picking the High Hanging, High Value Fruit

Speaker Launcher

Most Recent Post Speaker Marketing Speaker Product Development product development speaker packagesWe always hear about picking the low hanging fruit. That is the business that is right in front of us. It might be a stack of business cards that you have not followed up on or leveraging your inner circle. Some of us can do a better job of picking that fruit and nurturing our […]. The post Picking the High Hanging, High Value Fruit appeared first on Jane Atkinson.

2015 40

REI Joins The Fun Economy - Tells Folks To Play Outside Black Friday, Don't Shop

Jane Genova: Speechwriter - Ghostwriter

" - Hadley Malcolm, USA Today, October 26, 2015. Instead of positioning and packaging the Mac, then the iPhone, as wonders of technology, Apple rolled them out as fun. "Outdoor gear and sporting goods retailer REI is canceling Black Friday this year. [it

2015 75

On March 19th, 2015, The Economist Warned This Would Happen.

Jane Genova: Speechwriter - Ghostwriter

PwC can provide the whole package to in-house law teams. In a March 19th, 2015 article , The Economist warned about this new kind of competition for the U.S. PwC has made its second move into the U.S. legal market. This one provides on-demand, that is temporary, legal services to in-house legal departments.

2015 40

Kroger - It's Like Facebook In That It Wants You Never To Leave

Jane Genova: Speechwriter - Ghostwriter

" - Kate Taylor, Business Insider, October 31, 2015. For example, this week, two packages of ready-to-eat sliced grilled chicken were $5. In Wal-Mart today each package sold for $2.94.

2015 68

Yahoo - Can McKinsey Turn Around This Aging Brand?

Jane Genova: Speechwriter - Ghostwriter

" - Re/code, November 9, 2015. And one wonders if a seemingly inward-looking Marissa Mayer can create fresh positioning and packaging. "According to several people close to the situation, Yahoo has hired McKinsey & Co.

2015 68

New York Times Co. - A Bloomberg Purchase Would Could Turn Loser Into Profit Machine

Jane Genova: Speechwriter - Ghostwriter

Kelly, New York Post, May 1, 2015. In Q1 2015, the company lost $14.3 And, the data and insight are packaged in too big bites. Like USA Today, the story could have been packaged into smaller bits. "New York Times Co. shares leaped 10.7

2015 65

Famous Speech Friday: Melissa Rivers's Tribute to Joan Rivers

The Eloquent Woman

Melissa Rivers found a way to deliver a sweet and funny tribute that managed to tie all the remembrances together in a defining package. It was three months after comedian Joan Rivers' death before her daughter Melissa Rivers made her first public speech about her mother.

2015 89

The Car - No Love Affair Among Millennials, Not Having To Work So Hard For The Man

Jane Genova: Speechwriter - Ghostwriter

" - Marc Fisher, The Washington Post, September 2, 2015. All in one package you get some education, food, a roof over your head, health care including psychiatric counseling, campus transportation, and endless entertainment.

2015 68

Donald Trump Crushing Other GOP Candidates - Power Of Being One-Issue Candidate

Jane Genova: Speechwriter - Ghostwriter

" - Colin Campbell, BusinessInsider, July 14, 2015. " In it, Joe McGinniss deconstructed how Richard Nixon was positioned and packaged by a team of promotional professionals such as Roger Ailes, just like a consumer product.

2015 72

"I Left It On The Moutain" By Kevin Sessums - Yet, Another Substance Recovery Story

Jane Genova: Speechwriter - Ghostwriter

No surprise, Kevin Sessums' 2015 book "I Left It On The Mountain" is in Amazon rankings hell: 375,451. Obviously, the world doesn't welcome yet another saga about the recovery from substances. Those range from drugs, illegal and legal, to binge eating.

2015 65

ClintonWorld's Tale Of Two Media And More - This Doesn't Seem To Be Camelot

Jane Genova: Speechwriter - Ghostwriter

A Drudge specialty is curating or even possibly creating photos which position and package Hillary as everything from an old woman to an evil creature. And the politicos who are competitors in Campaign 2015 wake up every  morning and smell Hillary's increasing vulnerability.

2015 65

Ellen Pao - Will She Ever Eat Lunch In This Town Again

Jane Genova: Speechwriter - Ghostwriter

" - Cromwell Schubarth, Silicon Valley Business Journal, July 10, 2015. No matter how Ellen Pao's departure is positioned and packaged, she is out of a job. "Ellen Pao is resigning from Reddit. handing the reins to co-founder Steve Huffman.

2015 68

Interview: Editors of @techspeakdigest on women speakers in tech

The Eloquent Woman

I read (and tweeted) a lot about articles I’d found that helped me as a speaker, so the newsletter packaged what we already did to be the mentor in your inbox each week - yes you have something to say! (Editor's note: The Technically Speaking newsletter just celebrated its first anniversary.

2015 77

The Preet Bharara Brand - Leveraged To Deter The Bad Guys

Jane Genova: Speechwriter - Ghostwriter

" - Kenneth Lovett, New York Daily News, April 17, 2015. If Preet Bharara didn't position and package his activities to maximize media coverage, he could be perceived as, well, not doing his job. "Former Gov. David Paterson took crusading U.S.

2015 61

Cute Power Tricks - Stanford Graduate Business School Scandal Position 'Em As, Well, Crass

Jane Genova: Speechwriter - Ghostwriter

Instead of being perceived as brilliantly piggybacking on Machiavelli, it could be positioned and packaged as crass. So juicy is it that glam Vanity Fair dishes the dirt in the December 2015 issue (article not yet online.).

2015 65

Dave Goldberg, 47, Dies Suddenly - Headed SurveyMonkey, Was Sheryl Sandberg's Husband

Jane Genova: Speechwriter - Ghostwriter

" - Silicon Valley Business Journal, May 2, 2015. And when we discerned unexpected patterns, we positioned and packaged those findings as news items. "SurveyMonkey CEO Dave Goldberg, who grew the company to a $2 billion valuation, died suddenly on Friday night.

Thought Leaders - You Can Create Web Platforms W/O Coding

Jane Genova: Speechwriter - Ghostwriter

" - Dennis Mitzner, "SaaS Companies Look To Change The Interface Of Web Design," in Tech Crunch, April 4, 2015. Different SaaS packages require different levels of skills. "Code-free web design platforms are an increasingly popular tool among web designers.

2015 65

Book Publishers & Christmas - But Isn't Gift Of A Book Like Getting A Sweater When We Were 7

Jane Genova: Speechwriter - Ghostwriter

What the book powers that be have to do pronto is position and package giving and/or receiving a book as the ultimate cool. Q1 and Q2 weren't kind to the book publishing industry, reports The Wall Street Journal.

2015 74

Underwear Startups - Economic Indicators Recovery Is Getting Traction

Jane Genova: Speechwriter - Ghostwriter

"  - Christine Magee, "Underwear Startups Have Investors Hot And Bothered," in TechCrunch, February 25, 2015. The old-fashioned cheap cotton panties can be positioned and packaged as low-tech devices for impulse control.

2015 65

126,000 New Jobs - Perils Of Macro Mindset

Jane Genova: Speechwriter - Ghostwriter

"Last month's soft job numbers are a signal that the labor market, after a year of robust improvement, may be decelerating amid other evidence of a broad slowdown in economic growth during the first quarter of 2015." " - Ben Leubsdorf, The Wall Street Journal, April 3, 2015.

2015 65

Cinnabon Leverages Association With New Employee Gene (aka Saul Goodman)

Jane Genova: Speechwriter - Ghostwriter

"The chain [Cinnabon] is giving away one free 'mini-bon' per person, packaged in boxes depicting the pathetic Saul [going by name Gene], on Monday between 5 p.m.

2015 65

Warren Buffett Aka Shark - Call In Public Relations, Pronto

Jane Genova: Speechwriter - Ghostwriter

But he never positioned and packaged himself as a saint. Warren Buffett has become The Bad Guy. Probably a very bad one to the 6,500 who lost their jobs after Buffett, with his buddies at 3G Capital, took over Heinz, which has merged with Kraft.

2015 70

Rebranding Higher Education - This Is Getting Urgent

Jane Genova: Speechwriter - Ghostwriter

During the spring 2015 semester, college enrollment dropped 2 percent from the previous year, according to the National Student Clearinghouse Research Center. Corporations, once the deep pockets which funded their managers' executive education, are now developing their own programs.

2015 65

David Messerschmitt - Confirmed He Was Living Sustained Double Life

Jane Genova: Speechwriter - Ghostwriter

" - Zoe Tillman, "Police Disclose New Details About Slain Lawyer's Secret Life," published in The Blog of the Legal Times and reprinted in The National Law Journal, April 23, 2015.

2015 61

Alcoholics Anonymous (AA) - Needs To Be Rebranded

Jane Genova: Speechwriter - Ghostwriter

That's the platform on which the Roman Catholic church achieved influence, power and wealth - and over time got destroyed by such positioning and packaging. Now, we scratch our head and wonder what it stands for in 2015.

2015 65

Matt/Sweat Manhunt Has To Be Rebranded - 5 How-Tos

Jane Genova: Speechwriter - Ghostwriter

" - John Bacon, USA Today, June 17, 2015. That's the package Americans expect law enforcement to be delivered in.

2015 65

Justine Sacco - No More Joking Around, I Guess

Jane Genova: Speechwriter - Ghostwriter

'" - Jon Ronson, "How One Stupid Tweet Blew Up Justine Sacco's Life," in The New York Times Magazine, February 12, 2015. And he won't package that as amusing. "And on Dec.

2015 68

CA Mortgage-Broker Space A Dogfight - Now, Google Also A Player

Jane Genova: Speechwriter - Ghostwriter

" - Frederic Lardinois, TechCrunch, November 24, 2015. That way you can comparison-shop, without manually submitting your package to many lenders. "Google is now a licensed mortgage broker in California. [It] It] launched a mortgage comparison tool for home shoppers.

2015 56

Thought Leadership - Price Of Entry To Market Just About Anything

Jane Genova: Speechwriter - Ghostwriter

'" The Economist, April 25, 2015. Whether you're a tech firm like IBM or a professional services one like Booz Allen Hamilton, part of your marketing strategy must include positioning and packaging yourself as a thought leader.

2015 61

Ecommerce - Landlords Could Halt Momentum (Amazon, You May Have A Problem)

Jane Genova: Speechwriter - Ghostwriter

In The Wall Street Journal , Laura Kusisto reports: "Camden Property Trust was being buried under a mountain of packages. What could stop the momentum of ecommerce? Answer: Landlords.

2015 65

"Troubles Talk" - Can Kill, Not Strengthen, Intimacy

Jane Genova: Speechwriter - Ghostwriter

The exception is if that close friend or new person in our lives positions and packages the problem with a tentative solution. There was a time when we, both women and men, were not overwhelmed by change.

2015 70

Rachel Dolezal - We Are Our Stories

Jane Genova: Speechwriter - Ghostwriter

Sure, you can take "poetic license" with how you position and package the overall thrust and the details. Rachel Dolezal is what could be called a"Narrative Entrepreneur." " They are the front lines of the current meme that we are our stories.

2015 72

Hillary Clinton As Presidential Candidate: Power Of Branding, In Everything

Jane Genova: Speechwriter - Ghostwriter

" - Peter Nicholas and Laura Meckler, "Hillary Clinton Launches Campaign for President," in The Wall Street Journal, April 12, 2015.  The leadership leveraged that to position, package and price Camay soap.

2015 65

The New Frugality: Stopping All That By Re-Branding Spending As Investing (including in ourselves)

Jane Genova: Speechwriter - Ghostwriter

"  - Robin Sidel and Nick Timiraos, "Savings at the Pump Are Staying in Wallets," in The Wall Street Journal, January 30, 2015. Yes, the meme will position and package travel as making the self a more flexible professional.

2015 69

Hello In There - The New Brand Of Loneliness In America

Jane Genova: Speechwriter - Ghostwriter

Often they make a run to the package store. Although the supermarket booze is lower cost, the ritual of going to the package store is satisfying. It replaces the Single Room Occupancy that used to be the symbol of the last stop for the alcoholic, lost, and crazy.

2015 65

Good Handwriting - Still Marketable

Jane Genova: Speechwriter - Ghostwriter

that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for.

2015 70

Obituaries - What Will Be First Few Sentences In Henry Kissinger's?

Jane Genova: Speechwriter - Ghostwriter

Will his career and presence in the corridors of power be positioned and packaged as the worst to befall America or necessary Machiavellianism? With his huge and enduring brandname, long-form obituaries of Henry Kissinger will be published just about everywhere.

2015 65

Dying Alone - Fearing The Bad PR, Not Lack Of Audience

Jane Genova: Speechwriter - Ghostwriter

The positioning and packaging of dying alone have to be rebranded. Hospice nurses tell us all the time: Patients will wait until the relative, friend of caretaker leaves the room to die. That's their comfort zone: Having privacy when exiting this dimension and entering the unknown.

2015 68

We All Need A Win - Make First 100 Days Of 2016 Produce One For You

Jane Genova: Speechwriter - Ghostwriter

This month my syndicated legal blog was recognized as among the top 25 sites for lawyers in 2015. It has to be something that can be accomplished in the first 100 days of 2015. What you derive from that win depends entirely on how you position and package it in your self-promotion.

2015 56

"Dorothy" and "Family Strong" - Too Late, Too Little To Soften Hillary Clinton's Image

Jane Genova: Speechwriter - Ghostwriter

Positioning and packaging Clinton as a human being should have started before the campaign. The newest add-ons or start-overs in the Hillary Clinton presidential campaign are two television commercials.

2015 65