The History of Your Company - 98% Irrelevant in Marketing/Sales

Jane Genova: Speechwriter - Ghostwriter

Maybe that was why the film about Steve Jobs was a flop. Some websites have a section on the organization's history. Those of us in digital marketing communications scratch our heads when we encounter that.

2014 56

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

Relating to your customer can make the difference between a well-received campaign or a flop. In HBR in 2014, Sanchez published an article called “Why Marketing Needs to Hire a Corporate Folklorist. ”

2017 91