A Speakers’ Bureau That Gets It When Many Don’t

Public Speaking Advice and Commentary

The world of speakers’ bureaus in 2010 – after the economic crash – is a perilous one.    Speakers’ Spotlight of Toronto is doing quite well, thank you – indeed, it’s growing – and the firm founded by husband and wife team Martin and Farah Perelmuter looks well-positioned for the future.      That hit the speaking business hard, and so of course speakers’ bureaus suffered too.    September 2010

Perelmuter Live at the Public Words Speaker Forum 2010: a Speaker Bureau Chief Speaks

Public Speaking Advice and Commentary

  Martin launched Speakers Spotlight a few years back and has already managed more than 12,000 speeches in over 30 countries.    He’s also a warm, funny, delightful speaker himself.    Now you can hear the bureau guy speak on the record on the state of the industry, how to launch or improve your own career, and the secrets of the industry.  Sign up today for the Public Words Speaker Forum 2010 and learn from one of the industry leaders. 

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Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

I’m very excited to announce our first annual Public Words Speaker Forum (2010) for June 11-12, 2010.    The professional speaking world is changing rapidly, the book business (speakers need published books) is changing even more rapidly, and we need to get some smart minds together to sort it all out.    The second day will feature a showcase of some of the most interesting speakers currently on the circuit. 

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Headlines from the Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

I’m going to do a series of blogs on what we learned from the Public Words Speaker Forum 2010.   Three reasons:  #1 They’re all about the speaker; #2 The speaker lacks passion; #3 Death by Powerpoint To make speeches better, have an intellectual AND emotional component.    All entrepreneurs, and professional speakers, have to learn to focus and say no.    2)  Be transparent – don’t try to do an end run around a bureau

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Communication Styles: When to Shut the Pie Hole

Speaker Launcher

Years ago when I worked in the speakers bureau, we complained that speakers would call and keep us on the line for 30 minutes – whether we had interest or not. Many professional speakers are blessed with the gift of being likeable. See you soon Wealthy Speakers! Tags: Most Recent Post Communications for speakers Speaker Marketing Working with Clients

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How to develop a paid public speaking career – III: Where do you find gigs?

Public Speaking Advice and Commentary

  Most speakers starting out think that their best move is to find a speakersbureau and sit back and wait for the bookings to roll in.    Speakers’ bureaus get a cut from their clients – corporations, associations, and the like who put on conferences – of the speaker’s fee, usually 25%.    A speakersbureau will only reach for your DVD out of their enormous pile for two reasons. 

How to develop a paid public speaking career – II

Public Speaking Advice and Commentary

  A speakersbureau CEO I was talking to recently told me he had a database of 18,000 speakers.    Roughly a third were “leadership” category speakers – the category that most people starting out fancy themselves part of.    How does the bureau even remember ten percent of that number? 

How to develop a paid public speaking career – IV: 3 Rules for Long-term Public Speaking Success

Public Speaking Advice and Commentary

  The greatest fear of a meeting planner or a speaker bureau rep is that a speaker will do something stupid, disastrous, or unforgettable.    Sure, they want speakers to be good.    “How could you have hired (Speaker X) when he insulted every single one of our customers by saying they weren’t green enough?”    Many speakers new to the paid speaking world write fresh speeches for every single occasion. 

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Geat Public Speaking - Know Your Audience

Great Public Speaking

I got the basis for mine from Dottie Walters at Walters International Speakers Bureau. Tags: seminar training tomantion Tom Antion public speaking get paid to speak free speaker tips Tom Antion You can't catch many fish by using food you like for the bait. You must give them what they like. You must absolutely, positively know your audience. You should know what the members of the audience have in common (interests, enemies, competitors, etc.).

Public Speaking: Audience

Great Public Speaking

I got the basis for mine from Dottie Walters at Walters International Speakers Bureau. Tags: seminar training tomantion Tom Antion public speaking free speaker tips Tom Antion tom antion business You can't catch many fish by using food you like for the bait. You must give them what they like. You must absolutely, positively know your audience. You should know what the members of the audience have in common (interests, enemies, competitors, etc.).

Public Speaking: Know Your Audience

Great Public Speaking

I got the basis for mine from Dottie Walters at Walters International Speakers Bureau. Tags: tomantion Tom Antion public speaking presentation skills free speaker tips Tom Antion public speaking You can't catch many fish by using food you like for the bait. You must give them what they like. You must absolutely, positively know your audience. You should know what the members of the audience have in common (interests, enemies, competitors, etc.).

ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

Because of my personality and expertise at cutting their hair, my clients thought I would be a pretty good speaker. In 1984 when I finally retired from hairstyling and was a full-time professional speaker, I was hired to speak to AT&T National Account managers. I was referred by Gary Hickox who, at age twenty-seven, impressed his boss by bringing in a top motivational speaker to speak at a small team meeting. In 2010, twenty-six years later, we still keep in touch.

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ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

Because of my personality and expertise at cutting their hair, my clients thought I would be a pretty good speaker. In 1984 when I finally retired from hairstyling and was a full-time professional speaker, I was hired to speak to AT&T National Account managers. I was referred by Gary Hickox who, at age twenty-seven, impressed his boss by bringing in a top motivational speaker to speak at a small team meeting. In 2010, twenty-six years later, we still keep in touch.

2010 40

50 Ways to Leave Your Lover… but Only Three to Grow Your Speaking Business

Succeed Speaking

It doesn’t matter if you’re a speaker selling speaking engagements or a hardware store owner selling screws. If you’re a $4,000 speaker and you raise your fee to $7,500, will you no longer be affordable to some of your clients? But now you will be affordable to a new group of clients — those who spend $7,500-10,000 per speaker — who would have never considered you at your previous fee.

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