Ed Miliband lands on a snake

Max Atkinson

as a prelude to summarising the Snakes and Ladders theory of political communication , first aired in a joint paper by John Heritage and me at a conference on the 1987 general election. The general argument was that speeches work like 'ladders' that can move politicians up towards a winning position on the board, whereas interviews work like 'snakes' that can only move them downwards (for more on which see links below).

2011 63

Politicians and broadcasters in the UK: collaboration or capitulation?

Max Atkinson

Now that the rights to my book Our Masters' Voices: the Language and Body Language of Politics (1984) have reverted to me, I'm planning to republish it with additional material on, among other things, how British political communication and media coverage of politics has changed during the past quarter of a century. It's quite a bit longer than my usual posts - so take your time and/or read it in bits. by taking to the hills to fight a guerilla war).

2011 67