Shared Royalties as payment: Pre-digital dreamer

Jane Genova: Speechwriter - Ghostwriter

  A wannabe author puts an ad for ghostwriting, offering as compensation a share of royalties.    To bring in any royalties it has to be published by a big brandname like Sarah Palin or really dish the dirt like THE POLITICIAN.    Otherwise it's unlikely to yield any royalties at all.    This month I will find out from The Dilenschneider Group what royalties came in from AMA HANDBOOK ON PUBLIC RELATIONS

D2 Hawking AMA HANDBOOK ON PUBLIC RELATIONS at Javits Center

Jane Genova: Speechwriter - Ghostwriter

  As this PDF   informs, D2 has been hawking the book AMA HANDBOOK ON PUBLIC RELATIONS at the Javits Center.    "D2" is the moniker derived by me from the public relations agency Dilenschneider Group's association with D1, that is client Lou Dobbs.    Because of my assistance with the manuscript, by contract I receive a percentage of the royalties.  Nice way to go into the weekend. 

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Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

" What I learned could well rescue AMA HANDBOOK OF PUBLIC RELATIONS.   Published on February 17, 2010 by the American Management Association by Bob Dilenschneider, head of  The Dilenschneider Group , it's not doing as well as those in the loop anticipated.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing. Most media products can be saved. 

Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS surges on Amazon.com

Jane Genova: Speechwriter - Ghostwriter

A solid book on the fundamentals of communications Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS has surged on Amazon.com.     Full disclosure: I earn 50% of royalties for my assistance with it.     Yesterday its rank was hundreds of thousands below where sales stand today.   Its initial slow start on the book market might have been that it was positioned as a primer on digital. 

AMA HANDBOOK OF PUBLIC RELATIONS might grow long tail

Jane Genova: Speechwriter - Ghostwriter

Sales  of Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS are steady.  The odds for this are high because public relations, unlike downsizing fields like law and journalism, is in a growth trajectory.  Who will be buying the AMA HANDBOOK OF PUBLIC RELATIONS  probably are small businesses which need to put together their own promotional programs mixing old and new media.  

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

On Amazon.com, the AMA HANDBOOK OF PUBLIC RELATIONS by Robert L.   It was published around February 17, 2010.    Then I found out through Amazon.com the book was not to be published until mid February 2010.   However, the fundamental public relations principles hammered in the book are solid.    I should have asked explicitly the publication date. 

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

 All these are significant factors depressing the book industry in 2010.    Maria Bartiromo, whose big name is confirmed in NEW YORK Magazine, wrote the Preface for Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS.    [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.].   There is not enough of devoted reading public to keep a book alive on its own merits.  

2010 46

Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

That could be in the cards - my tarot card reader tells me - if Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS continues selling.  All that adds up to 50% of royalties for me.  ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [jma@dgi-nyc.com] about the status the royalties.  Not that I really have a day job.    Few writers do. 

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.    Lately, AMA HANDBOOK ON PUBLIC RELATIONS is selling briskly, even hitting the 20,000s category on Amazon.com over the weekend.  Onward to August 15, 2010.

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

" Such an approach eliminates the long lag time - sometimes as long as 12 months - between when a final manuscript is submitted for publication and when the book is on the market. This, I am convinced, handicapped sales of books such as AMA HANDBOOK ON PUBLIC RELATIONS by Bob Dilenschneider and JOURNAL OF THE PLAGUE YEAR by Llloyd Constantine.   I had assisted with the manuscript and will receive some royalties

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

So, it's no surprise that Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS has been having relatively brisk sales on Barnes and Noble.    In fact, AMA HANDBOOK ON PUBLIC RELATIONS is no longer even listed on Amazon.com.    Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties

Universe Smiling on Bob Dilenschneider

Jane Genova: Speechwriter - Ghostwriter

Public relations leader Bob Dilenschneider seems to be having a very good week.    His latest book AMA HANDBOOK ON PUBLIC RELATIONS has been on a steep upward trajectory.    He is also contracted to provide me with 50% of the royalties from AMA HANDBOOK ON PUBLIC RELATIONS for my assistance with the manuscript.   Politics is where public relations leaders need to be in. 

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

The powers-that-be behind Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS obviously learned plenty from experience.    That was in late February 2010.    Dilenschneider is a public relations crisis-management expert who knows how to transform the raw bits and pieces of disaster into, yes, miracles.  Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties

Cautionary Tale for Writers

Jane Genova: Speechwriter - Ghostwriter

  So, to ensure that I would be paid on a timely basis for my assistance with preparing the AMA HANDBOOK ON PUBLIC RELATIONS, I put the matter of the collection of the royalty payments in the hands of Adams, Stevens & Bradley, Ltd.   I asked it explicitly if it could process royalties.  The book AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenschneider who heads The Dilenschneider Group, was published February 17, 2010

TURNAROUND

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS has rocketed into an upward trajectory.     I have always contended that a well-written how-to like the AMA HANDBOOK ON PUBLIC RELATIONS will find plenty of shelf space in people's budgets, if the book is imaginatively and relentlessly promoted.  Full disclosure: I earn 50% of AMA royalties for my role in assisting with the research, interviews and writing.].

New Normal: Rollercoaster Hybrid

Jane Genova: Speechwriter - Ghostwriter

  Take the track record for AMA HANDBOOK ON PUBLIC RELATIONS, by communications leader Bob Dilenschneider.    Ten minutes ago it was at number 44,498 on Amazon.com in general and number 11 in public relations books. Disclosure: I earn 50% of AMA HANDBOOK ON PUBLIC RELATIONS royalties for assisting with the manuscript.].

What Happened?

Jane Genova: Speechwriter - Ghostwriter

The AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenscheider is at number 673,447 on Amazon.com.    In 1991, his breakthrough book POWER AND INFLUENCE was a best-seller in public relations, quoted verbatim for years.    In 1998, his DARTNELL'S PUBLIC RELATIONS HANDBOOK was a standard reference tool.    I assumed - no, never assume - the publication would be that summer. 

2010 46

Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

Public relations guru Bob Dilenschneider can get plenty more exposure for his book AMA HANDBOOK OF PUBLIC RELATIONS with a video content requiring the illustration of a promotional principle from one of the chapters.    The prizes would include paid internships at his public relations boutique The Dilenschneider Group in Manhattan or Chicago or funding for a public service project leveraging what they learned in the book. 

Selling Your Book: Micro-Marketing

Jane Genova: Speechwriter - Ghostwriter

More than a decade ago Westport, Connecticut book publicist Meryl Moss, who now operates Media Muscle, educated public relations groups about promoting books to niches.  For example, Bob Dilenschneider's book AMA HANDBOOK OF PUBLIC RELATIONS can be cut up in bits and pieces.    [Disclosure: Because of my role in preparing the AMA HANDBOOK, I receive 50% of royalties.]. There are the phenomenon types like Sarah Palin and Elizabeth Gilbert. 

D1,D2: No news for you

Jane Genova: Speechwriter - Ghostwriter

  That's not usually a wise public relations move since it flings open the door to wild speculation.  On another matter, I sent via snail mail an invoice to D2 regarding royalties due me for assisting with the preparation of AMA HANDBOOK ON PUBLIC RELATIONS.  On D1/D2 - Lou Dobbs/Dilenschneider Group - I have no news for you. 

If it's Tuesday, they may be Belgium, again

Jane Genova: Speechwriter - Ghostwriter

   About that same time, public relations agency The Dilenschneider Group ramped up its tourism practice, hiring two pros in the industry: Joan Bloom and Joan Brower.    Both were interviewed for the agency's recent book AMA HANDBOOK ON PUBLIC RELATIONS in a chapter on tourism. Disclosure: I receive royalties from that book for my assistance preparing it.].

PR Counseling 99-cents, your change goes to the church

Jane Genova: Speechwriter - Ghostwriter

  What a great group to build buzz for a book such as Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS.    Each weekend, in the front of one of those churches, Dilenschneider and his talented team from  The Dilenschneider Group can set up a table, with a sign Public Relations Counseling - 99-Cents, change goes to church.  Dept of Labor, there will be about 20% more jobs in public relations

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  Public relations icon Bob Dilenschneider published in February, with the imprint of the American Management Association, HANDBOOK ON PUBLIC RELATIONS.    For assistance with the HANDBOOK I am due 50% of royalties.    Will update you in August when the American Management Assocation sends out the sales and royalties numbers.

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  Given this declining market for books, it's no surprise that a solid book like Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS hasn't found a sweet spot on Barnes and Noble.    On Amazon.com, AMA HANDBOOK ON PUBLIC RELATIONS ranks at 703,776. Disclosure: For my assistance with AMA HANDBOOK, I am contracted to receive 50 percent of the royalties. Let's face it: It's the post-print era. 

Book Sales - Rules of Success Keep Mutating

Jane Genova: Speechwriter - Ghostwriter

Things don't look so hot this morning for AMA HANDBOOK ON PUBLIC RELATIONS.    Therefore,  financial expectations are lower for me who is contacted to earn 50% of its royalties.     Meanwhile Maria Bartiromo, who wrote the "Preface" for the AMA HANDBOOK ON PUBLIC RELATIONS, has her own book out there.    It's by Bob Dilenschneider of Darien, Connecticut. 

Sales 43

Done, Finished, Over. They said that about Winston Churchill

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS, now at  number 550,782  on Amazon.com could transform how Everyman and Everywoman understands and uses the tools of impression management.  Full disclosure: I receive 50% of royalties from the book.]. There's more for AMA HANDBOOK ON PUBLIC RELATIONS.  There are slumps.    Voluntary and involuntary sabbaticals.    Strategic laying-lows. 

2010 43

Post-Recession Do-Not-Buy List

Jane Genova: Speechwriter - Ghostwriter

   The book is AMA HANDBOOK ON PUBLIC RELATIONS.     When I interviewed the front lines at the public library they told me how use of their facility has skyrocketed since hard times hit.  Epilogue: For assisting some with Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS, I receive royalties

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

  Bob Dilenschneider's guide on the convergence of digital and traditional communications - AMA HANDBOOK ON PUBLIC RELATIONS - is at 530,160. [Disclosure:  [Disclosure: I receive 50% of royalties for the work I did on that book.] My "A book is the price of entry." " That's what I used to advise clients.    They listened.    A book was produced.    And, they agreed, I was right. 

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

  And that could be because Spitzer is poised for a strong comeback, with support from deep-pocketed power brokers such as public relations leader Howard Rubenstein.    On the other hand, might Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS be doing better had he positioned it more as a tell-all.    That's lousy news for me since for my role in preparation, I am contracted to 50% of the royalties

Anatomy of Anger: Collective and Individual

Jane Genova: Speechwriter - Ghostwriter

Now I've joined in the collective rage of Abovethelaw.com against the stupidity of attending law school, Buddhists against not living in the moment, and The Dilenschneider Group against those not cunning enough to purchase its book AMA HANDBOOK ON PUBLIC RELATIONS [for which I receive 50% of royalties.]  Anger is political, that is, it's a power tool and power is how we get things done. 

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

Fortunately, even prospects for my ghostwriting services are getting it that they can't hope for big royalties from a book.    Now there is such a glut of books produced that only a minority will earn back its expenses in self-publishing, public relations, and the use of a ghostwriter/editor. "I found what I was meant to do.    It's be a writer." " I wanted to roll my eye when this middle-aged person confided that to me. 

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

  But the brand Dunkin' Donuts might have more consumer loyalty and great word of mouth because it turns the public into advocates.    In his new book AMA HANDBOOK ON PUBLIC RELATIONS, communications expert Bob Dilenschneider has a seminal chapter on what counts in measuring.  Full disclosure: I earn 50% of royalties on AMA HANDBOOK for assisting in its preparation.].