2009 in Public Relations

Jane Genova: Speechwriter - Ghostwriter

The year 2009 was a crossroads one for public relations.    Expect more brutal outings as client grouse that the PR folks can't get them publicity because they don't know digital.   PR firms should promote themselves as cherry-picking clients which present learning opportunities.  PR firms can more easily make the leap into 2010 if they analyze what social media firms are doing, how they are doing it, and what they are charging. 

2009 43

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

" What I learned could well rescue AMA HANDBOOK OF PUBLIC RELATIONS.   Published on February 17, 2010 by the American Management Association by Bob Dilenschneider, head of  The Dilenschneider Group , it's not doing as well as those in the loop anticipated. So, how can the AMA HANDBOOK OF PUBLIC RELATIONS be turned around?  In all promotions, add the subtitle: BE YOUR VERY OWN PUBLIC RELATIONS WIZARD. 

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Public Relations: 80% top management male, 85% practitioners female

Jane Genova: Speechwriter - Ghostwriter

Are we females in public relations [one of the hats I wear] branding ourselves all wrong? In PR NEWSER, Tonya Garcia reports  this: according to the Public Relations Society of America [PRSA], 85% of practitioners in PR are female but 80% of the top management are males.    A good new read for that is the 2010  book YOUR CAREER GAME by Nathan Bennett and Stephen A.

AMA HANDBOOK OF PUBLIC RELATIONS might grow long tail

Jane Genova: Speechwriter - Ghostwriter

Sales  of Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS are steady.  The odds for this are high because public relations, unlike downsizing fields like law and journalism, is in a growth trajectory.  Who will be buying the AMA HANDBOOK OF PUBLIC RELATIONS  probably are small businesses which need to put together their own promotional programs mixing old and new media.  

Public Relations: The Fifteen Most Common Publicity Mistakes

Fripp THE Executive Speech Coach

The Fifteen Most Common Publicity Mistakes Businesses Make By Patricia Fripp's PR agent Pam Lontos.  As a business owner, you probably know that publicity is important to your success. But many businesses (and maybe you’re one of them) make crucial mistakes in their publicity campaigns. If you want to make the most of every publicity opportunity that comes your way, consider the following mistakes that businesses commonly make in their publicity campaigns: 1. Thinking

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

 All these are significant factors depressing the book industry in 2010.    Maria Bartiromo, whose big name is confirmed in NEW YORK Magazine, wrote the Preface for Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS.   The launch matters less and the long tail created by relentless, inventive promotion matters more.    Without ongoing promotion, the book will die.  The Great Recession. 

2010 46

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

  In an article  for THE NEW YORK TIMES MAGAZINE, MIT economist Paul Krugman put it best: "Creations must make money indirectly, by promoting sales of something else." " Krugman provides the examples of the Grand Prix racers to promote the image of cars and computer companies which sponsor wunderkind software folks to help brand their hardware.  "I found what I was meant to do.    It's be a writer."

Social Media And JOBS

Communication Steroids

Want to put your best foot forward as you compete for that big promotion? Donovan From → management skills , Networking , Online Communication , Public Relations , Social Media , Uncategorized One Comment Theresa Walsh permalink Hi Roger, you are absolutely right. Public Speaking Courses | Add your site Join Our Inner Circle: RSS Feed of our latest newsletters here Search This Website Become a Fan on Facebook!

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

  Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.  " Such an approach eliminates the long lag time - sometimes as long as 12 months - between when a final manuscript is submitted for publication and when the book is on the market. Another arrow in the heart of the traditional publishing industry. 

Selling Your Book: Micro-Marketing

Jane Genova: Speechwriter - Ghostwriter

More than a decade ago Westport, Connecticut book publicist Meryl Moss, who now operates Media Muscle, educated public relations groups about promoting books to niches.    Instead, there should be multiple press releases and other custom-made promotional tactics aimed at niches and niches within niches. For example, Bob Dilenschneider's book AMA HANDBOOK OF PUBLIC RELATIONS can be cut up in bits and pieces. 

TURNAROUND

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS has rocketed into an upward trajectory.     I have always contended that a well-written how-to like the AMA HANDBOOK ON PUBLIC RELATIONS will find plenty of shelf space in people's budgets, if the book is imaginatively and relentlessly promoted.    The promotion is the other 90%. 

Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

Public relations guru Bob Dilenschneider can get plenty more exposure for his book AMA HANDBOOK OF PUBLIC RELATIONS with a video content requiring the illustration of a promotional principle from one of the chapters.    The prizes would include paid internships at his public relations boutique The Dilenschneider Group in Manhattan or Chicago or funding for a public service project leveraging what they learned in the book. 

If it's Tuesday, they may be Belgium, again

Jane Genova: Speechwriter - Ghostwriter

   About that same time, public relations agency The Dilenschneider Group ramped up its tourism practice, hiring two pros in the industry: Joan Bloom and Joan Brower.    Both were interviewed for the agency's recent book AMA HANDBOOK ON PUBLIC RELATIONS in a chapter on tourism.   Part of that is because President Barack Obama passed the Commerce Promotion Act. 

The Top 23 Benefits of Speaking in Public

Communication Steroids

Skip to content Follow: RSS Twitter Home About Contact Us Current Programs Inner Circle Newsletter Products 20 Presentation Skills That Kill: Audio CDSeminar Social Media and Public Relations: Audio Task Oriented Teams: Audio CDSeminar What We Do The Top 23 Benefits of Speaking in Public by Tim 'Gonzo' Gordon on March 8, 2010 1. When you give a speech, you’re perceived as an expert. You may even opt for a career as a public speaker.

Shorting Non-Bestsellers - How to pump stock of your book

Jane Genova: Speechwriter - Ghostwriter

  For example, Bob Dilenschneider's solid book on public relations strategies and tactics AMA HANDBOOK ON PUBLIC RELATIONS  didn't make it, on launch, into the magic Amazon.com top 1000.    There's no end to the boost your stock will get from an indirect promotion.   Develop the promotional mindset of a Hail Mary pass.   So, present yourself as doing a public service. 

2010 49

Suicide by Book

Jane Genova: Speechwriter - Ghostwriter

Take Cathie Black's BASIC BLACK, which is still selling relatively well after a long time out there.    In addition, why wasn't Constantine more timely and aggressive in promoting the book?    Marketer Toby Bloomberg has put herself on the map in marketing, public relations, and actual sales with her free Ebook SOCIAL MEDIA MARKETING GPS.    It published Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS

Freelance Writing: Pay to Play [it's worth it]

Jane Genova: Speechwriter - Ghostwriter

  Also his site was probably the first digital one in public relations.   The other games include eLance and buying space to promote ourselves on Mediabistro.  "I was in Washington D.C. this past weekend and the freelancers like you who are based there pay to join organizations like the American Independent Writers.    They're getting plenty of assignments.    Even my daughter has joined up."

2010 49

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  Public relations icon Bob Dilenschneider published in February, with the imprint of the American Management Association, HANDBOOK ON PUBLIC RELATIONS.    This is a guy who has the global connections to promote and buy the book.    Promote those as stand-alones.  The three upscale households I visited this past week all had lots of books: borrowed from the library.

How to Give a Good Media Interview | Communication Steroids

Communication Steroids

Skip to content Follow: RSS Twitter Home About Contact Us Current Programs Inner Circle Newsletter Products 20 Presentation Skills That Kill: Audio CDSeminar Social Media and Public Relations: Audio Task Oriented Teams: Audio CDSeminar What We Do How to Give a Good Media Interview by Roger Pike on May 12, 2010 So you’ve been asked to be on a radio show. Communication Steroids on Facebook Instant Download: Improve Your Public Speaking Skills!

2010 40

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

  And that could be because Spitzer is poised for a strong comeback, with support from deep-pocketed power brokers such as public relations leader Howard Rubenstein.    On the other hand, might Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS be doing better had he positioned it more as a tell-all.    A major ingredient in producing a homerun is a fierce commitment to keep promoting it. 

Careers as binary: Those who turn in girl-scout merit badges for good manners, those who don't

Jane Genova: Speechwriter - Ghostwriter

"You don't miss a trick in self-promotion." "Yes, I decided, when I was starving, to turn in my girl-scout merit badges and be a bad-mannered creature who promoted her business, her books, and her natural ability to hustle [which in itself brings in business these days when clients demand results]. Will I continue to self-promote in a completely opportunistic fashion?  " That's what an acquaintance emailed me. 

2010 40

Making Public Speaking FUN! Part 10

Communication Steroids

Skip to content Follow: RSS Twitter Home About Contact Us Current Programs Inner Circle Newsletter Products 20 Presentation Skills That Kill: Audio CDSeminar Social Media and Public Relations: Audio Task Oriented Teams: Audio CDSeminar What We Do Making Public Speaking FUN! Part 10 by Tim 'Gonzo' Gordon on February 9, 2010 Do you still need a few more ideas on how to make your next presentation or speech FUN?

I'd rather be in media, most of the time

Jane Genova: Speechwriter - Ghostwriter

  Those operating brandname public relations firms specializing in areas like investor relations can bring home monthly from just one client more than $60,000 [I got that from one of the miscreants who shows up at the office eerily early to snoop around desks and wastepaper baskets.]    In essence, those in corporate communications and public relations firms strive to fulfill their clients's fantasies of reputation management, branding, and promotion

2010 40

Rainmaking: Are you selling into 20th-century communications markets?

Jane Genova: Speechwriter - Ghostwriter

   Then prepare promotional strategies and tactics to address those needs.    That usually means a return to doing everything in both marketing communications and public relations doing more of what's working.   Too many of my fellow speechwriters, ghostwriters, and even social media strategists/writers are working very hard at new-business development - for 20th century markets. 

Publicity: The Fifteen Most Common Publicity Mistakes Businesses Make

Fripp THE Executive Speech Coach

The Fifteen Most Common Publicity Mistakes Businesses Make By Patricia Fripp's PR agent Pam Lontos.  As a business owner, you probably know that publicity is important to your success. But many businesses (and maybe you’re one of them) make crucial mistakes in their publicity campaigns. If you want to make the most of every publicity opportunity that comes your way, consider the following mistakes that businesses commonly make in their publicity campaigns: 1. Thinking

PR 40

Public Speaking: Working With Newspaper Photographers

Great Public Speaking

Public relations people and staff members who act like bodyguards and refuse to let the photographer talk one-on-one with the photo subject. Call the publication and order them yourself, and expect to pay. Learn to promote your business anywhere! Tags: tomantion Tom Antion public speaking presentation skills free speaker tips Tom Antion public speaking tom antion business

Class Action Gender Bias Litigation, Not #MeToo, Could End Systemic Dominance of Male Power in Employment

Jane Genova: Speechwriter - Ghostwriter

That's because, as Sanford hammers in a Law.com podcast, the common thread in those complaints is that men in power sustain the system of putting, keeping, and promoting men in power. the public relations issues, that is branding stakes, associated with the complaint keep growing. In 2010, Peffer published the book "Power: Why Some People Have It and Others Don't." Gender bias litigation in law firms has become David Sanford's signature.

2019 40

U of Wisconsin at Stevens Point - It Can Ditch English Major, But Can It Guarantee Employability?

Jane Genova: Speechwriter - Ghostwriter

The Hill reports that branch of the WI public university system is proposing eliminating providing majors in disciplines such as English literature, history, philosophy, and Spanish. Instead they should pick up on their own and retrain in more marketable communications niches such as promotions, public relations, and search engine optimization.  Since 2010, I have been doing career coaching.

In Speaking, “Sell” Is a Four Letter Word

Pivotal Public Speaking

Professional speakers, who are often paid thousands of dollars to give a one-hour talk, are expected to “sell from the platform” – that is, encourage audience members to go to their product table at the back of the room to buy their books, CDs, DVDs, notepads and promotional items using a short commercial at the end of their talk. It is understood that you are there to educate, engage and entertain that group, not take the occasion to promote your own agenda.