2009 in Public Relations
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 20, 2009
The year 2009 was a crossroads one for public relations. Expect more brutal outings as client grouse that the PR folks can't get them publicity because they don't know digital. PR firms should promote themselves as cherry-picking clients which present learning opportunities. PR firms can more easily make the leap into 2010 if they analyze what social media firms are doing, how they are doing it, and what they are charging.