Mainstream Media: Volatility Continues

Jane Genova: Speechwriter - Ghostwriter

Mainstream media, not the secure place to be.    Yet young people keep signing on as interns at mainstream media.    Volatility continues.    Mediabistro.com reports  that Readers Digest replaced president Eva Dillon with Lisa Starples and in Iowa, Meredith laid off 20.    Some will get lucky.    But most will wind up with serial internships and no paid job at the end of their youth.

Mainstream Media - Infrastructure Crumbling?

Jane Genova: Speechwriter - Ghostwriter

Champions of retaining mainstream media [MSM] contend that is necessary to ensure factual accuracy.    This is an arrow in the heart of the push to mainstream mainstream media through government help. Tags: Media   After all, unlike much of citizen journalism, MSM has the infrastructure for cautious reporting of the facts, fact-checking, and the editing process.    Well, those champions might be losing their thunder.

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Mainstream Media - Zero-sum game

Jane Genova: Speechwriter - Ghostwriter

  For mainstream media like the News Corp.  In games like Twitter, the game isn't zero-sum.    What Twitter and other digital players create can generate more overall business, not just business for them.    the game remains totally zero-sum.    The eyeballs that Rupert Murdoch is reaching for with his New York section of THE WALL STREET JOURNAL will be eyeballs that THE NEW YORK TIMES will be losing. 

RIFs go on in mainstream media: US NEWS & WORLD REPORT cuts 30

Jane Genova: Speechwriter - Ghostwriter

The pain continues in mainstream media.    On Mediabistro.com, Betsy Rothstein reports that sources tell her that 30 were let go at US NEWS & WORLD REPORT.    About 20 of those were in the Washington D.C. bureau.

In tabloids we trust - Gore story and more

Jane Genova: Speechwriter - Ghostwriter

The PORTLAND TRIBUNE, a piece of the mainstream media, didn't dig into the allegations about sexual misconduct by Al Gore.     The mainstream media and the police frequently cave to the powers-that-be.  In a similar manner, tabloid on the legal world, called  ABOVETHELAW.COM  is doing the kind of deep investigative digging that we might have expected in less complicated times from the mainstream media

Ana Marie Cox: What will be her next job or assignment?

Jane Genova: Speechwriter - Ghostwriter

Since she started out at Gawker, Ana Marie Cox has gone on to have her pick of good jobs, including in mainstream media.    Her latest was with Air America.    Now that Air America has folded , we're watching what her next move will be.    Last year, her husband was laid off from CQ.    Perhaps the two of them will launch a new digital business associated with Inside the Beltway.

Front Page - No longer sacred space

Jane Genova: Speechwriter - Ghostwriter

  Since that alternate is positioned as "pure," versus the impure mainstream media, I was shocked. But I guess every bit of media needs every bit of revenue it can attract in this era when it's a challenge to monetize.  Tags: Media Writing Last week I noticed that alternate free newspaper the NEW HAVEN ADVOCATE had an ad right on its front page.    It was on the very bottom.    But it was there. 

NATIONAL ENQUIRER - Fall 2009, Still Not Credible

Jane Genova: Speechwriter - Ghostwriter

  The mainstream press hadn't yet focused on the brewing scandal.  Today, it's the tabloids like the NATIONAL ENQUIRER and like ABOVETHELAW.COM which are trusted, more than the mainstream media.    Now the police in Oregon are reopening that case and the mainstream media there hadn't followed up the allegations, at least not at the time.   Tags: Media

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Oil Spill Photos: Our hearts break for the animals

Jane Genova: Speechwriter - Ghostwriter

  We went to the mainstream media and government officials.  Public opinion about the oil industry and others whose business impacts the ocean will never be the same.    We animal lovers are a passionate vocal constituency, with a track record for protecting those non-human inhabitants of planet earth. 

Demand Media - Profitable model for business, bottom-fishing for writers

Jane Genova: Speechwriter - Ghostwriter

Demand Media, which usually pays writers $15 for a well-researched original article, is thriving as a business.    It will do even better, reports VANITY FAIR, if it sells that content to mainstream media. For writers who supply that content, though, that process represents bottom-fishing.    Some writers might consider the arrangement a type of internship where they can build experience and a portfolio.    Nothing wrong with that strategy. 

Universe Smiling on Bob Dilenschneider

Jane Genova: Speechwriter - Ghostwriter

  Dilenschneider's client Lou Dobbs is also getting top-drawer exposure  in mainstream media, ranging from GQ to THE NEW YORK NEWS.  Public relations leader Bob Dilenschneider seems to be having a very good week.    His latest book AMA HANDBOOK ON PUBLIC RELATIONS has been on a steep upward trajectory.    This morning on Amazon.com it's at 56,275.    You bet, I rejoice with Dilenschneider. 

NATIONAL ENQUIRER - No Pulitzer

Jane Genova: Speechwriter - Ghostwriter

The old-line world of media changes slowly.    Most of mainstream media lacks that hustling gene.    Otherwise, it would have picked up years ago on the digital threat and saved itself.    A sign of that tendency to harden in its assumptions and rituals is that the NATIONAL ENQUIRER did not win a Pulitzer for its investigative reporting of the John Edwards sex saga.    It should have. 

Politico writers hit exits - Is speeded-up metabolism too speedy?

Jane Genova: Speechwriter - Ghostwriter

  Wonderful mainstream media jobs have been thrust upon her since then.  For most of us digitals, Politico writers are gods.    So everything they do, we mere mortals watch.      Lately, there has been a lot of movement out for us to observe.    And to speculate about. The latest to hit the exit door will be brilliant political analyst/communicator Michael Calderone.

NYT's Peter Goodman shifts to new media HUFFINGTON POST

Jane Genova: Speechwriter - Ghostwriter

  What we do know for certain, reports  THE WASHINGTON POST's Howard Kurtz, is that economics writer for THE NEW YORK TI ES Peter Goodman is shifting to the new media HUFFINGTON POST.    Goodman's move sends a signal that new media has now become equal with mainstream media, even its elite publications like THE NEW YORK TIMES.    Will the influence and power eventually tip in favor of new media

TIME expose on POLTICO as sweatshop - Yawn

Jane Genova: Speechwriter - Ghostwriter

  Ana Marie Cox, who easily landed at GQ and had her ticket punched at many more other mainstream media publications, used to complain about how she had to pump out 10 posts a day at GAWKER for peanuts.  What web operation isn't a sweatshop?    So, I don't expect TIME's supposed expose on POLITICO tomorrow to crash its servers with visitors.    Every industry, company, and individual in change better pull out all stops. 

Those Who Gawked

Jane Genova: Speechwriter - Ghostwriter

  That she leveraged into a solid brandname and easy access to mainstream media positions.  Clearly, it's the end of the era.    Snark, even GAWKER founder Nick Denton concedes, has run its course.    Former Gawker Emily Gould might have published her memories of that time AND THE HEART SAYS just after closing time. 

Delayed applause for Ed Miliband's claims on the 'centre ground'

Max Atkinson

Yesterday, the media made much of the fact that Labour's deputy leader Harriet Harman applauded when Ed Miliband declared that Labour's involvement in the Iraq war was was wrong - and was apparently chastised for doing so by David Miliband because she'd voted for it. The mainstream media didn't seem to notice either of these hints that LibDem activists' support for the coalition might be rather less enthusiastic than the official line suggests it is.

2010 63

PR Spending Up 3%

Jane Genova: Speechwriter - Ghostwriter

PR has the advantage of being able to bundle old media and new media and put it all on a heaping platter for clients.    A clever PR pro can serve up opinion-editorials in mainstream media such as THE WALL STREET JOURNAL and FORBES and at the same time link to the dominant bloggers in an industry.     Instead it is spending its funds on social media Marketing and advertising are down. 

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Delayed applause for Cameron's government - from the Conservatives!

Max Atkinson

During David Cameron's speech at the Conservative Party conference, quite a few mainstream journalists were tweeting on Twitter about how much applause he was getting. I'd have thought that such obvious evidence that there might be gap between the enthusiasm of party activists and that of their leaders for crucial points would have been worth a comment or two in the mainstream media - and I'm astonished that none of them seems to have noticed it.

If it isn't in POLITICO, it didn't happen in Washington D.C.

Jane Genova: Speechwriter - Ghostwriter

  For instance, we know that all web media worth their salt, be it POLITICO or ABOVETHELAW [ATL], have to pick up on every development which may come to have significance.    Think how former Wonkette on GAWKER Ana Marie Cox leveraged her time in the sweatshop to mainstream media jobs.  NEW YORK TIME MAGAZINE's supposed expose on POLITICO didn't disclose much , at least not that we already know. 

'Telegraph' or 'Sleazygraph': the ethics, uses and results of covertly recorded conversation

Max Atkinson

Following the covert bugging of Vince Cable by two people sent by the Daily Telegraph to pose as constituents attending his surgery, the media has been making quite a meal of it. There are a number of reasons why I've risked 'coming out' as more sanctimonious than most Twitterers, bloggers and mainstream media journalists. Nor do I think they can have given much thought to the new standards of media reporting that they were helping to establish as 'normal'.

The Holy Order of Journalists at Dow Jones

Jane Genova: Speechwriter - Ghostwriter

The so-called culture clash at THE WALL STREET JOURNAL and throughout much of mainstream media is, at its core, about those who feel called to do special work and the new barbarians who are determined to make a living.    In new media, there is no such divide.    That's why so many new media enterprises seem to be sweat shops.  Naive, Catholic, working-class, I grew up thinking everything sacred. 

Order 40

Falling: The height from which doesn't matter, you still hit the ground hard

Jane Genova: Speechwriter - Ghostwriter

  Every one of these exiles from mainstream media who Koblin interviewed fell hard and have still not recovered.  They lost their editorial positions at Conde Nast.    For some like Joanne Lipman, former head of now-disappeared PORTFOLIO, the fall from grace was from a great height.    For others like Pilar Guzman, former head of now-folded COOKIE, the way down wasn't from that kind of  pinnacle of success. 

2010 40

New Profile of Power

Jane Genova: Speechwriter - Ghostwriter

Supreme Court to block access to the media of the sealed documents from the settlement with the alleged victims of clergy sex abuse.   Even if we appear in the mainstream media we are folks who come and go, not classified as the leaders or even managers. The new power broker is a flexi person who has multiple professional roles or identities and functions behind the scenes, documents Janine R. Wedel in her book  THE SHADOW ELITE.

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