Mainstream Media: Volatility Continues

Jane Genova: Speechwriter - Ghostwriter

Mainstream media, not the secure place to be.    Yet young people keep signing on as interns at mainstream media.    Volatility continues.    Mediabistro.com reports  that Readers Digest replaced president Eva Dillon with Lisa Starples and in Iowa, Meredith laid off 20.    Some will get lucky.    But most will wind up with serial internships and no paid job at the end of their youth.

WSJ NY, BLOOMBERG BW - April Deputs

Jane Genova: Speechwriter - Ghostwriter

In late April around the same time, both THE WALL STREET JOURNAL and BLOOMBERG BUSINESS WEEK will introduce what could set fresh trends in mainstream media.   Owning that piece of media turf could become a model for other international, national, regional and local media. Mainstream media has made it through the emergence of digital, the Great Recession, and changing reader habits. 

If it isn't in POLITICO, it didn't happen in Washington D.C.

Jane Genova: Speechwriter - Ghostwriter

  For instance, we know that all web media worth their salt, be it POLITICO or ABOVETHELAW [ATL], have to pick up on every development which may come to have significance.    We also know that those employed or even the interns on a popular web site live their professional life in dog years.    Think how former Wonkette on GAWKER Ana Marie Cox leveraged her time in the sweatshop to mainstream media jobs.