Titles a bore? Not any more!
OCTOBER 29, 2010
In the documentary "I Am Comic," Ritch Shydner is waiting in the wings to start his set at a comedy club. He's introduced by the emcee as "One of the pioneers of stand-up." I'm currently reading POP! Create the Perfect Pitch, Title, and Tagline For Anything by Sam Horn, a book about crafting memorable titles, taglines and slogans.