Smug Digitals: Back to Multichannel Marketing
Jane Genova: Speechwriter - Ghostwriter
JULY 11, 2010
In the now-classic book on marketing LEITFADEN INTEGRIERTE KOMMUNIKATION [GUIDE TO INTEGRATED COMMUNICATIONS] by Manfred Bruhn, the assumption is that globally competition is no longer among organizations' products and services. It's among those organizations' marketing communications which win or don't win prospects's attention. Another useful read is MULTICHANNNEL MARKETING: METRICS AND METHODS FOR ON AND OFFLINE SUCCESS.