Smug Digitals: Back to Multichannel Marketing

Jane Genova: Speechwriter - Ghostwriter

  In the now-classic book on marketing LEITFADEN INTEGRIERTE KOMMUNIKATION [GUIDE TO INTEGRATED COMMUNICATIONS] by Manfred Bruhn, the assumption is that globally competition is no longer among organizations' products and services.    It's among those organizations' marketing communications which win or don't win prospects's attention. Another useful read is MULTICHANNNEL MARKETING: METRICS AND METHODS FOR ON AND OFFLINE SUCCESS. 

If it isn't in POLITICO, it didn't happen in Washington D.C.

Jane Genova: Speechwriter - Ghostwriter

  And there are the metrics which give the thumbs up or the thumbs down that blogger or reporter X or Y should stay.    But I am getting the goggle juice I need in all the right categories to receive offers for communications assignments and even to promote my new book OVER-50: HOW WE KEEP WORKING.    The pay was good but the invisibility soul-destroying, at least for a narcissist [all communicators are narcissists] like myself.