Shared Royalties as payment: Pre-digital dreamer

Jane Genova: Speechwriter - Ghostwriter

  A wannabe author puts an ad for ghostwriting, offering as compensation a share of royalties.  This is the post-book era.    To bring in any royalties it has to be published by a big brandname like Sarah Palin or really dish the dirt like THE POLITICIAN.    Otherwise it's unlikely to yield any royalties at all.    For assisting with the manuscript I am to receive, by written contract, 50% of royalties

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

 All these are significant factors depressing the book industry in 2010.    The book game has fundamentally changed.    What we're learning is what no longer sells books.    Here are some of those changes in the game: Preface authored with a big name doesn't move books.       Sales of that book could be much better. [Full   Without ongoing promotion, the book will die. 

2010 46
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How out-of-touch: Wanting to pay ghostwriter only with royalties

Jane Genova: Speechwriter - Ghostwriter

  What they offer, and sometimes, with a bit of a gush at their own altruism, is up to 50% of royalties.    Here is one wannabe book author who has that sort of thing in mind.  Hey, they have no concept of the book glut.    Of a marketplace where primarily only established brandnames sell more than a few 1000 books.    He has Meryl Moss, the book expert, to launch his creation.  Tags: Books

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

I have clients and colleagues whose books sold well on Barnes and Noble and crashed on Amazon.com.  So, it's no surprise that Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS has been having relatively brisk sales on Barnes and Noble.    There's no reason why weak sales in one channel should influence the overall potential of the book in the marketplace. My interest in this particular book is not detached. 

How to work with publishers and agents: The Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

As I’ve blogged before, professional speakers need books in order to sustain a career over the long term.    And that means books published by traditional publishing houses for the most part, though there are exceptions.    The exceptions are speakers who already have a strong market for their speeches and can sell the books ‘in the back of the house’.  Writers often imagine a published book as the end of a long journey.? 

2010 51

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

"A book is the price of entry."   A book was produced.    No surprise, I am receiving more calls for scripting and/or presenting webinars than I am traditional print books.   Of course, there are books being put out there which still pull their weight.     The prominence and sales of the book have been helped by good luck for Young that the Edwards's saga keeps giving.  Tags: Books

Selling Your Book: Micro-Marketing

Jane Genova: Speechwriter - Ghostwriter

  Their personalities or experiences created a signature which made their books mass-market sellers.    Then there are the rest of authors who don't have a prayer selling their books generically.    For the books to move, they have to be positioned and packaged for separate target markets.    For most books the mass market disappeared along with TV as the dominant medium.  Tags: Books

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

  Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.  In THE WALL STREET JOURNAL, Jeffrey Trachtenberg reports  that this trend-setter "plans to release subsequent titles himself in electronic books, via print-on-demand or in such formats as audiobooks, apps, small digital files called PDFs and podcasts." Tags: Books

2010 - Writers's New Year's Resolutions

Jane Genova: Speechwriter - Ghostwriter

If hope could pack a voodoo wallop, 2010 will turn out to be a very good year.    In his book "The Wealth of Networks,"  Benkler documents how professionals come together for projects, work together intensely for a number of months or years, then disband, never to be contact with one another.    * Publish more books, for our own bylines.  A prosperous 2010 to all writers. 

2010 43

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

  It was published around February 17, 2010.    Like careers, this book can have a comeback.    Then I found out through Amazon.com the book was not to be published until mid February 2010.     In addition, mobile, not mentioned in the book, exploded in usage. However, the fundamental public relations principles hammered in the book are solid.  Tags: Books

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

  That was in late February 2010.    Tonight on Amazon.com, it's at the near-bestseller ranking, at least for books in that category, of 20,713.   This little book that could bears witness to the adage: don't give up before the miracle.   Dilenscheider and his book still have a bit of space to move up before that kind of fear will also grab him by the throat.  Tags: Books Lewis was an old soul.

How to write, sell, and market a business book – IV: You’ve written that proposal; now what?

Public Speaking Advice and Commentary

  Look for an agent – this is really important – that covers the kind of book you are proposing.    Agents specialize in genres – business books, children’s books, fiction, religious books – you name it.    Some are broader-based than others, but don’t ever send a proposal to an agent that doesn’t have at least several authors and books published in the area you care about.  So you’ve written that proposal, and it’s killer. 

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.  Kadin, Executive Director of AMACOM Books had sent me an email this afternoon.  Onward to August 15, 2010. Tags: Books Street vs. elite might be making some progress. 

Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

That could be in the cards - my tarot card reader tells me - if Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS continues selling.  All that adds up to 50% of royalties for me.  ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [jma@dgi-nyc.com] about the status the royalties.     AMA HANDBOOK ON PUBLIC RELATIONS was published by the American Management Association on February 17, 2010

Cautionary Tale for Writers

Jane Genova: Speechwriter - Ghostwriter

  So, to ensure that I would be paid on a timely basis for my assistance with preparing the AMA HANDBOOK ON PUBLIC RELATIONS, I put the matter of the collection of the royalty payments in the hands of Adams, Stevens & Bradley, Ltd.   I asked it explicitly if it could process royalties.  The book AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenschneider who heads The Dilenschneider Group, was published February 17, 2010.  Tags: Books

Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS surges on Amazon.com

Jane Genova: Speechwriter - Ghostwriter

A solid book on the fundamentals of communications Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS has surged on Amazon.com.     Its initial slow start on the book market might have been that it was positioned as a primer on digital.  For those who want to save a bundle by putting together their own communications strategies and tactics, this book can be a gold mine.  Tags: Books

E-Limbo: We authors are simply bidding our time

Jane Genova: Speechwriter - Ghostwriter

Publishing, as it shifts from print to e-books and other kinds of publications, is in limbo.     As THE ECONOMIST reports , last week Amazon revealed that in its latest quarter, it had sold more e-books than print. So, we authors are simply bidding our time and putting up with low royalties.  Tags: Books Selling   But, there's no ambiguity in which direction it's moving.  

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  In 1991, his breakthrough book POWER AND INFLUENCE was a best-seller in public relations, quoted verbatim for years.    I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall. Well, as I blogged last year , I was stunned when I became aware after checking Amazon.com that the publication date for the book was February 17, 2010.  Tags: Books

2010 46

TURNAROUND

Jane Genova: Speechwriter - Ghostwriter

   I have always contended that a well-written how-to like the AMA HANDBOOK ON PUBLIC RELATIONS will find plenty of shelf space in people's budgets, if the book is imaginatively and relentlessly promoted.    As I educate prospects, the book itself is 10% of the job.  Full disclosure: I earn 50% of AMA royalties for my role in assisting with the research, interviews and writing.]. Tags: Books

D2 Hawking AMA HANDBOOK ON PUBLIC RELATIONS at Javits Center

Jane Genova: Speechwriter - Ghostwriter

  As this PDF   informs, D2 has been hawking the book AMA HANDBOOK ON PUBLIC RELATIONS at the Javits Center.  For me and my two aging felines whose health bills keep surging [I am fighting for cat Medicare], this hustling on the book front by D2 is wonderful news.    Because of my assistance with the manuscript, by contract I receive a percentage of the royalties.  Nice way to go into the weekend. 

Article: Self-Publishing, Author Services Open Floodgates for Writers

Six-Figure Freelancer Blog

Mid-level authors already know that the era of large advances, generous royalties, book tours and media spots are over. They have to spend their own time and money to create a website and publicize their books. The Internet, online bookstores, e-books, and an economy in decline are cited as some root causes of the steady slump in the traditional publishing industry.

New Normal: Rollercoaster Hybrid

Jane Genova: Speechwriter - Ghostwriter

As long as the ups are maintained and sustained as long as possible, maybe rollercoaster dynamics aren't all that bad for book sales.    Ten minutes ago it was at number 44,498 on Amazon.com in general and number 11 in public relations books. Disclosure: I earn 50% of AMA HANDBOOK ON PUBLIC RELATIONS royalties for assisting with the manuscript.]. Tags: Books

Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

Books are products.  Public relations guru Bob Dilenschneider can get plenty more exposure for his book AMA HANDBOOK OF PUBLIC RELATIONS with a video content requiring the illustration of a promotional principle from one of the chapters.    The prizes would include paid internships at his public relations boutique The Dilenschneider Group in Manhattan or Chicago or funding for a public service project leveraging what they learned in the book

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

The three upscale households I visited this past week all had lots of books: borrowed from the library.   I scanned their bookshelves and the last owned book had been purchased a while ago.    Books are being read.    But those books, in addition to being checked out of the library, are free downloads.    This is a guy who has the global connections to promote and buy the bookBooks aren't dead. 

Universe Smiling on Bob Dilenschneider

Jane Genova: Speechwriter - Ghostwriter

  His latest book AMA HANDBOOK ON PUBLIC RELATIONS has been on a steep upward trajectory.    He is also contracted to provide me with 50% of the royalties from AMA HANDBOOK ON PUBLIC RELATIONS for my assistance with the manuscript.   Tags: Books Politics Public relations leader Bob Dilenschneider seems to be having a very good week.    This morning on Amazon.com it's at 56,275.    You bet, I rejoice with Dilenschneider. 

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  Books, even well crafted ones, are a hard sell.    That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.    Given this declining market for books, it's no surprise that a solid book like Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS hasn't found a sweet spot on Barnes and Noble.  Tags: Books

AMA HANDBOOK OF PUBLIC RELATIONS might grow long tail

Jane Genova: Speechwriter - Ghostwriter

  If those continue, this book might be a classic case of what WIRED head Chris Anderson calls "a long tail."  "  Because of technology, products like books and services like consumer assistance throughLegalZoom.com don't have to be top sellers to make money.    In my own new book OVER-50: HOW WE KEEP WORKING I hammer that mandate Change or Die.    Now they are more likely to opt for a book and do-it-themselves.

PR Counseling 99-cents, your change goes to the church

Jane Genova: Speechwriter - Ghostwriter

  What a great group to build buzz for a book such as Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS.    Build a database of names by collecting cards for a drawing for a free copy of the book.   Disclosure: For the assistance I provided in preparing AMA HANDBOOK OF PUBLIC RELATIONS, I receive 50% of the royalties. Tags: Books

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

  Published on February 17, 2010 by the American Management Association by Bob Dilenschneider, head of  The Dilenschneider Group , it's not doing as well as those in the loop anticipated.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing.   Selling a book in a generic manner doesn't sell many books. * Tags: Books

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

  Those forces could be pushing back against the book.    The book is at number 754  on Amazon.com.    That's lousy news for me since for my role in preparation, I am contracted to 50% of the royalties.  Clearly, the book business has changed.    Here I don't mean getting a publicist to book you on NPR and 40 bookstores in 40 cities.  " Tags: Books

If it's Tuesday, they may be Belgium, again

Jane Genova: Speechwriter - Ghostwriter

  Both were interviewed for the agency's recent book AMA HANDBOOK ON PUBLIC RELATIONS in a chapter on tourism. Disclosure: I receive royalties from that book for my assistance preparing it.]. In just one fiscal year - 2008 through 2009 - the travel industy lost more than 400,000 jobs, reports  Dianna Heitz in Poltico.com.  

Post-Recession Do-Not-Buy List

Jane Genova: Speechwriter - Ghostwriter

We're heading into a long summer weekend, yet Bob Dilenschneider's book is at 647,859  on Amazon.com.     The book is AMA HANDBOOK ON PUBLIC RELATIONS.     Well, post-recession, they might still do that, but only if the book were free.    And it's not only books being taken out for free.     Those range from, yes, books to small appliances and home decorations. 

Done, Finished, Over. They said that about Winston Churchill

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS, now at  number 550,782  on Amazon.com could transform how Everyman and Everywoman understands and uses the tools of impression management.    Dilenschneider, from his very good years in the communications business in Manhattan, has a deep enough pocket to donate the book to institutions in troubled areas, be that poverty, crime, or plain-vanilla despair.  There are slumps. 

2010 43

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

  My example is the book published to bring in business for the consultant, lecture fees for the motivational speaker, and believers for a spiritual or religious organization.  Fortunately, even prospects for my ghostwriting services are getting it that they can't hope for big royalties from a book.    They are clear that books are a tool for other commercial goals.  "I found what I was meant to do. 

Andrew Young's Genius and/or Good Luck: Not all exposes created equal

Jane Genova: Speechwriter - Ghostwriter

  That's a marvelous accomplishment for any book in the glutted marketplace of print.    Those ways might contain the seeds of success in a book market turned on its ear. So, what are the variables which make a book, in this post-print era, hot in terms of bringing in royalties?    In his book, Constantine is the voice of competence and authority.  A good idea well executed no longer is the way to approach doing a book

2010 40

Anatomy of Anger: Collective and Individual

Jane Genova: Speechwriter - Ghostwriter

Now I've joined in the collective rage of Abovethelaw.com against the stupidity of attending law school, Buddhists against not living in the moment, and The Dilenschneider Group against those not cunning enough to purchase its book AMA HANDBOOK ON PUBLIC RELATIONS [for which I receive 50% of royalties.]  Anger is political, that is, it's a power tool and power is how we get things done. 

Collecting Those Accounts Receivable: More on this ordeal

Jane Genova: Speechwriter - Ghostwriter

  On this blog I have noted my struggles with certain members of The Establishment in obtaining even information about sales and royalties for book projects in which I have assisted.  The downturn has been going on a few years.    Therefore, none of us in communications should be newbies at the ordeal of collecting on accounts receivable.    Along the way we have probably learned plenty. 

2010 43

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

  This series helps attract sales for my new book OVER-50: HOW WE KEEP WORKING.   Yeah, in communications that's the oldest rule in the book: It's the audience, stupid.    In his new book AMA HANDBOOK ON PUBLIC RELATIONS, communications expert Bob Dilenschneider has a seminal chapter on what counts in measuring.  Full disclosure: I earn 50% of royalties on AMA HANDBOOK for assisting in its preparation.].

Editing Your Speech: The Power of Precision

Speak and Deliver

skip to main | skip to sidebar Editing Your Speech: The Power of Precision Posted by Rich Hopkins, Speaker, Author, Coach on Thursday, December 10, 2009 Labels: Audience , Editing , Humor , Points , Speechwriting Last month I finally finished Atlas Shrugged, Ayn Rands legendary book about capitalism v. The speech at the end of the book alone would take, according to this Atlas Shrugged FAQ - 3 hours!

2009 40