SOCIAL MEDIA MARKETING GPS - eBook by Toby Bloomberg, published 100% on Twitter

Jane Genova: Speechwriter - Ghostwriter

Chapter 10 - Metrics That Make Sense. Tags: Books Just in time for politicians to gear up for the 2012 campaign, businesses to exploit the economic recovery, and greens to make hay of the BP oil spill: Here is SOCIAL MEDIA MARKETING GPS.       It's an eBook by  Toby Bloomberg. marketing  marketing guru and one of the handful of bloggers saluted by the bible of capitalism FORBES Magazine.    There's more. 

Hold the passion, I'm hiring for results

Jane Genova: Speechwriter - Ghostwriter

  We want posts on our digital sites which boost metrics.    We want book blurbs on which don't get folks excited.    We want them to click on the book and proceed to the check-out counter. another help-wanted  requiring "passionate" such-and-such.    Another case of lemmings or group think?    After all, in the writing business we are looking for results.    End of story. 

Hold 40

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Smug Digitals: Back to Multichannel Marketing

Jane Genova: Speechwriter - Ghostwriter

  In the now-classic book on marketing LEITFADEN INTEGRIERTE KOMMUNIKATION [GUIDE TO INTEGRATED COMMUNICATIONS] by Manfred Bruhn, the assumption is that globally competition is no longer among organizations' products and services.  Another useful read is MULTICHANNNEL MARKETING: METRICS AND METHODS FOR ON AND OFFLINE SUCCESS.  We sure had our fun.      Those of us who had digital down cold rode the range like the Marlboro Man/Woman.  

If it isn't in POLITICO, it didn't happen in Washington D.C.

Jane Genova: Speechwriter - Ghostwriter

  And there are the metrics which give the thumbs up or the thumbs down that blogger or reporter X or Y should stay.    But I am getting the goggle juice I need in all the right categories to receive offers for communications assignments and even to promote my new book OVER-50: HOW WE KEEP WORKING.  NEW YORK TIME MAGAZINE's supposed expose on POLITICO didn't disclose much , at least not that we already know.