A Speakers’ Bureau That Gets It When Many Don’t

Public Speaking Advice and Commentary

The world of speakers’ bureaus in 2010 – after the economic crash – is a perilous one.    Speakers’ Spotlight of Toronto is doing quite well, thank you – indeed, it’s growing – and the firm founded by husband and wife team Martin and Farah Perelmuter looks well-positioned for the future.      That hit the speaking business hard, and so of course speakers’ bureaus suffered too.    September 2010

Perelmuter Live at the Public Words Speaker Forum 2010: a Speaker Bureau Chief Speaks

Public Speaking Advice and Commentary

  Martin launched Speakers Spotlight a few years back and has already managed more than 12,000 speeches in over 30 countries.    He’s also a warm, funny, delightful speaker himself.    Now you can hear the bureau guy speak on the record on the state of the industry, how to launch or improve your own career, and the secrets of the industry.  Sign up today for the Public Words Speaker Forum 2010 and learn from one of the industry leaders. 

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Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

I’m very excited to announce our first annual Public Words Speaker Forum (2010) for June 11-12, 2010.    The professional speaking world is changing rapidly, the book business (speakers need published books) is changing even more rapidly, and we need to get some smart minds together to sort it all out.    The second day will feature a showcase of some of the most interesting speakers currently on the circuit. 

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Headlines from the Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

I’m going to do a series of blogs on what we learned from the Public Words Speaker Forum 2010.   Three reasons:  #1 They’re all about the speaker; #2 The speaker lacks passion; #3 Death by Powerpoint To make speeches better, have an intellectual AND emotional component.    It's your job to know your audience. All good speeches should take the audience on a journey through a valley of despair before they climb a mountain of hope.

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Public Speaking: Audience

Great Public Speaking

You must absolutely, positively know your audience. You should know what the members of the audience have in common (interests, enemies, competitors, etc.). The more you know about the audience, the better job you will do. Your goal should be to make that audience know that the presentation they are witnessing was created specifically for them. If you don't present to the same audience all the time, you must have a method for getting this information.

Public Speaking: Know Your Audience

Great Public Speaking

You must absolutely, positively know your audience. You should know what the members of the audience have in common (interests, enemies, competitors, etc.). The more you know about the audience, the better job you will do. Your goal should be to make that audience know that the presentation they are witnessing was created specifically for them. If you don't present to the same audience all the time, you must have a method for getting this information.

Geat Public Speaking - Know Your Audience

Great Public Speaking

You must absolutely, positively know your audience. You should know what the members of the audience have in common (interests, enemies, competitors, etc.). The more you know about the audience, the better job you will do. Your goal should be to make that audience know that the presentation they are witnessing was created specifically for them. If you don't present to the same audience all the time, you must have a method for getting this information.

How to develop a paid public speaking career – II

Public Speaking Advice and Commentary

  There will be dud audiences, bad halls, lousy sound systems, failing visuals, empty rooms and travel nightmares on a regular basis.    A speakersbureau CEO I was talking to recently told me he had a database of 18,000 speakers.    Roughly a third were “leadership” category speakers – the category that most people starting out fancy themselves part of.    How does the bureau even remember ten percent of that number? 

How to develop a paid public speaking career – VII: Those FAQs

Public Speaking Advice and Commentary

  At this point, self-publishing just doesn’t measure up in the eyes of the speakers bureaus and meeting planners who will be hiring you.    Should I go with an ‘exclusive’ speakersbureau?   It’s the second place a meeting planner looks (after your DVD) to see what kind of speaker you are and how much you should be paid.  I’m closing out this series on your paid public speaking career with some FAQs.    1. 

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How to develop a paid public speaking career – IV: 3 Rules for Long-term Public Speaking Success

Public Speaking Advice and Commentary

  The greatest fear of a meeting planner or a speaker bureau rep is that a speaker will do something stupid, disastrous, or unforgettable.    Sure, they want speakers to be good.    “How could you have hired (Speaker X) when he insulted every single one of our customers by saying they weren’t green enough?”    Many speakers new to the paid speaking world write fresh speeches for every single occasion. 

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Communication Styles: When to Shut the Pie Hole

Speaker Launcher

Years ago when I worked in the speakers bureau, we complained that speakers would call and keep us on the line for 30 minutes – whether we had interest or not. Share stories that decision makers can connect to – perhaps about your audiences or clients. Many professional speakers are blessed with the gift of being likeable. See you soon Wealthy Speakers!

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ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

Because of my personality and expertise at cutting their hair, my clients thought I would be a pretty good speaker. In 1984 when I finally retired from hairstyling and was a full-time professional speaker, I was hired to speak to AT&T National Account managers. I was referred by Gary Hickox who, at age twenty-seven, impressed his boss by bringing in a top motivational speaker to speak at a small team meeting. In 2010, twenty-six years later, we still keep in touch.

2010 40

ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

Because of my personality and expertise at cutting their hair, my clients thought I would be a pretty good speaker. In 1984 when I finally retired from hairstyling and was a full-time professional speaker, I was hired to speak to AT&T National Account managers. I was referred by Gary Hickox who, at age twenty-seven, impressed his boss by bringing in a top motivational speaker to speak at a small team meeting. In 2010, twenty-six years later, we still keep in touch.

2010 40

50 Ways to Leave Your Lover… but Only Three to Grow Your Speaking Business

Succeed Speaking

It doesn’t matter if you’re a speaker selling speaking engagements or a hardware store owner selling screws. If you’re a $4,000 speaker and you raise your fee to $7,500, will you no longer be affordable to some of your clients? But now you will be affordable to a new group of clients — those who spend $7,500-10,000 per speaker — who would have never considered you at your previous fee.

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