15 Minutes - Including Q & A - A Book Review

Dahle Communication

I am sure most of you have asked a simple question: "Why are these presentations so bad?" " Well, there are a lot of reasons to be sure. There are a lot of people trying to change this however: Duarte Design , Garr Reynolds , Sticky Slides , your truly, Joey Asher and many others. His concept: no presentation should last longer than 15 minutes - and that includes the Q & A time as well. Start with a hook.

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Q & A in Presentations

Professionally Speaking...

Each time you make a presentation, you have a decision to make about how to handle questions. Will you announce a specific time for Q & A? Q: Which option is best? A: Although it depends somewhat on the format of your presentation, the size of the audience and the venue in which you're presenting, my bias is to welcome questions at anytime during your presentation. Q: How do I handle a hostile question? A: With respect.

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Snakes, ladders & the folly of Q-A campaigning

Max Atkinson

I began the year by raising the question of whether interviews ever deliver anything but bad news for politicians and boredom for audiences , since when I've posted some illustrative videos, like yesterday's example of a gaffe from Mrs Thatcher in her final interview during the 1987 general election. As we move towards a general election that promises little in the way of speeches, rallies or excitement , here's a reminder of just how tedious Q-A campaigning can be.

Q & A 43

Do interviews ever deliver anything but bad news for politicians and boredom for audiences?

Max Atkinson

Regular readers will know that I have serious reservations about the way speeches have steadily given way to broadcast interviews as the main form of political communication in Britain (a selection of posts on which can be found at the bottom of this page). The big story was latched on to by quite a few commentators, including the BBC’s political editor Nick Robinson, who noted in his blog that: “. Snakes But being interviewed is like walking a tight rope.

2010 54

0% of viewers remember all the points made in a BBC PowerPoint-style news presentation

Max Atkinson

I'd been invited to talk about PowerPoint to the Council of the Management Consultancies Association between the starter and the main course, with a Q-A session scheduled to take place after the diners had finished eating their main courses. So I ended my talk with the following clip from a BBC Television News broadcast on the financial crisis, in which business editor Robert Peston gives us a 36 second presentation from the other side of the studio.

2010 77

What do Liberal Democrats expect from the 'return' of Dr Death (aka David Owen)?

Max Atkinson

Surprising, yes, but I don't know if 'return' is the right word for someone who left the Labour Party to form a new one (the SDP) that would be ruled by one-member-one-vote, only to ignore his own party's majority vote to merge with the Liberals in 1988. Nor do I know if Owen's 'return' will include a speech at the Liberal Democrat conference next week. But I do know that, if it does, the audience shouldn't holding its breath for an inspiring performance.

Ed Miliband lands on a snake

Max Atkinson

as a prelude to summarising the Snakes and Ladders theory of political communication , first aired in a joint paper by John Heritage and me at a conference on the 1987 general election. The general argument was that speeches work like 'ladders' that can move politicians up towards a winning position on the board, whereas interviews work like 'snakes' that can only move them downwards (for more on which see links below).

2011 63

Politicians and broadcasters in the UK: collaboration or capitulation?

Max Atkinson

Now that the rights to my book Our Masters' Voices: the Language and Body Language of Politics (1984) have reverted to me, I'm planning to republish it with additional material on, among other things, how British political communication and media coverage of politics has changed during the past quarter of a century. It's quite a bit longer than my usual posts - so take your time and/or read it in bits. by taking to the hills to fight a guerilla war).

2011 67

Why has British political oratory been banished to the sidelines?

Max Atkinson

My recent blogpost on the decline of oratory prompted an open letter from David Murray, Editor of Vital Speeches of the Day , with three questions that I ought to have a go at answering: An Open Letter to Max Atkinson Dear Mr. Atkinson, In the latest post on your excellent blog plainly-enough named Max Atkinson’s Blog, you applaud a writer from The Independent , for echoing your long held view that, in England anyway, the once-celebrated art of oratory is going to hell in a hand basket.

2011 63