Afraid to flop? Twitter CEO's keynote lessons
The Eloquent Woman
MARCH 16, 2010
No one would have bet on this, but by all accounts, yesterday's SXSW keynote by Twitter CEO Ev Williams flopped. Time and again, when I ask my readers what they fear most, several mention the fear that, despite their best effort, their speech will fall flat, get no reaction or a bad reaction--that there will be a mismatch between what they see and what the audience sees. Here are a few suggestions you can use to avoid just such a fiasco: Engage the audience first.