Afraid to flop? Twitter CEO's keynote lessons

The Eloquent Woman

No one would have bet on this, but by all accounts, yesterday's SXSW keynote by Twitter CEO Ev Williams flopped. Time and again, when I ask my readers what they fear most, several mention the fear that, despite their best effort, their speech will fall flat, get no reaction or a bad reaction--that there will be a mismatch between what they see and what the audience sees. Here are a few suggestions you can use to avoid just such a fiasco: Engage the audience first.

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Physical comfort is overrated

Speak Schmeak

This is not a bad thing, especially when standing on stage in front of an audience. But on stage, every little flop of her sleeves was noticeable. We are dressing appropriately for whichever audience is attending our presentation. It completely depends on your audience and how they will be dressed. Keep in mind that, if you are uncomfortable or distracted by your clothing , it's likely the audience will be, too.

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Physical comfort is overrated

Speak Schmeak

This is not a bad thing, especially when standing on stage in front of an audience. But on stage, every little flop of her sleeves was noticeable. We are dressing appropriately for whichever audience is attending our presentation. It completely depends on your audience and how they will be dressed. Keep in mind that, if you are uncomfortable or distracted by your clothing , it's likely the audience will be, too.

2010 109

Be yourself? Why not be someone else?

More than PowerPoint...

Say you're giving a live presentation to a large audience. Telling a nervous neophyte speaker to "act naturally" on stage sets them up to flop. Getting up on stage will only amplify your natural witlessness and bore your audience. It's called "acting" -- and you may have heard that many audiences find a good performance highly entertaining and enriching. You might do even better to act appropriately for the audience and the situation.

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New Decade, New Marketing

Speaker Launcher

IN: Live audience shots. Take your photos in front of your perfect audience. If you want to speak to large audiences, have someone take a shot from the back of the room for you so that your prospects can see you speaking live. I talked alot in 2009 about doing a marketing Flip Flop. Yesterday during my workout, I was watching “So You Think You Can Dance&#.

Design Your Space

Green Room Speakers

Wednesday, October 27, 2010 Design Your Space Slate is running a contest this week called: The 21st Century Classroom: Contributor Linda Perlstein explains the origins of the project: While going about my day, I sometimes engage in a mental exercise I call the Laura Ingalls Test. Even the best presentation can flop if the physical space is not conducive to learning. October 28, 2010 10:24 AM Sarah Gershman said.

Be yourself? Why not be someone else?

More than PowerPoint...

Say you’re giving a live presentation to a large audience. Telling a nervous neophyte speaker to “act naturally&# on stage sets them up to flop. Getting up on stage will only amplify your natural witlessness and bore your audience. It’s called “acting&# — and you may have heard that many audiences find a good performance highly entertaining and enriching. You might do even better to act appropriately for the audience and the situation.

2010 46

March muchness: Our top 10 tips of the month

The Eloquent Woman

Here are the top 10 posts from March 2010 on The Eloquent Woman: Afraid to flop? Check out these lessons I gleaned when the much-awaited keynote by the CEO of Twitter bored, rather than energized, his audience. You know you shouldn't point at an audience, so I've got five tips for how to avoid pointing that will keep you out of trouble and still let you indicate individuals or directions. I've got 17 reasons you should welcome, even encourage, audience questions.

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ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

In 2010, twenty-six years later, we still keep in touch. In the early days of my speaking career, sometimes audience members would ask, “Where did you get your MBA?” Was it difficult to prove your credibility at first to buyers and the audience? Mike reported, “Men and women like you, and so do young and mature audiences.”. Looking out at my audience of 150 $350,000-a-year sophisticated sales professionals not believing they could all be that drunk.

2010 40

ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

In 2010, twenty-six years later, we still keep in touch. In the early days of my speaking career, sometimes audience members would ask, “Where did you get your MBA?” Was it difficult to prove your credibility at first to buyers and the audience? Mike reported, “Men and women like you, and so do young and mature audiences.”. Looking out at my audience of 150 $350,000-a-year sophisticated sales professionals not believing they could all be that drunk.

2010 40