4 ways to move people from attention to engagement
Speaking about Presenting
OCTOBER 12, 2010
The task is not to grab attention, but to actively nurture the attention that you have and transform it into engagement. Here’s the difference between attention and engagement: If your audience is attentive you can pour information into them. If your audience is engaged they are sucking that information from you. Engagement is more valuable than attention. Thinking in terms of engagement, rather than attention, has a number of benefits: 1.