Six Ways To Manage Audience Expectations
SEPTEMBER 28, 2010
Send out a questionnaire, interview representative attendees, understand their mindset, anticipate questions. And while this won't capture every single expectation that attendees bring, it will give you a good foundation from which to address anything unexpected. Sometimes unmet expectations come from lack of clarity when an attendee mistakenly assumes that something should have been covered and is then frustrated when it's not.