Polite Messages: An Exercise in Interpersonal Communication
The Communication Blog
JUNE 5, 2015
This exercise is designed to help explain the concept of politeness in terms of positive and negative face (Brown & Levinson, 1987; Cupach & Metts, 1994; Goffman, 1967; Goldsmith, 2007; Holmes 1995; Metts & Cupach, 2008). 1995). To Know In Brown and Levinson’s (1987) theory of politeness, based in part on Goffman’s (1967) concept of face, we all have basically two needs: (1) the need to maintain positive face and (2) the need to maintain negative face.