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Thursday, December 10, 2009
Everyone has heard the advice about incorporating stories into a presentation to make your message more " sticky " and easier to understand. But if you're not a natural story teller [and I count myself firmly in this camp]...you then how exactly do you go about telling a story?
So we're all on board there. you know, the person who always has an anecdote, a colorful example or a yarn to spin...then
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Tuesday, November 17, 2009
start by telling my story of how developing presentation skills has enriched my career. If you’re speaking on health and safety, tell them stories of people injured in your workplace and the consequences it had for them. When you tell a story, speed up, get chatty and move around.
Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules
Keeping audience attention is more important and more difficult than grabbing audience attention .
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Monday, July 20, 2009
Once I’d developed the story itself, I felt it needed to all be one scene panned across with a “push left” transition to be perceived as one continuous thread. Next, I ran the story by Tracy, and she had constructive and insightful feedback. Tags: Design Strategy Video presentation receipt tape story storyboard visual thinkin Presentations are only as good as the idea, visuals and delivery. Some visual thinkers challenged me to write a very short presentation about the power of visual thinking during these tough economic times.
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Thursday, July 9, 2009
The BBP story template helps you organize and outline your thoughts for a presentation before working with PowerPoint.
Act I sets up your story with key elements to identify the setting, main character and conflict. So where does the audience want to be in this story?
“Reconnect I recently created a presentation on the value of Twitter to businesses, and worked through the sequence of Act I: the Setting, Role, Point A, Point B and Call to Action slides.
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Thursday, November 12, 2009
Here’s two of them:
Just tell them a story
Michael’s a bestselling author and journalist, so we knew his story would be top-notch. But we wanted a good way to invite the audience into the story. It was a compelling story, evoking instant recall for anyone who’s had the experience, so we used that setting as a starting point for the Duarte had the distinct pleasure of working with bestselling author Michael Pollan to turn his ideas about sustainability and food systems into a visual presentation for the PopTech conference last month. Plan to eat your
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Sunday, July 5, 2009
story, followed by another, and another. Story" is the S of our SHARP principles,
Story Story is also the primary tool in making your message stick, as in Chip and Dan Heath's great book "Made To Stick." Malcolm Gladwell - story makes ANY idea stick, and if you haven't read his great book get ("Blink")
At a recent speech the presenter before me started out with
a a
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Monday, October 19, 2009
People love stories. Throughout time, stories have been a powerful tool to communicate points and make them memorable. We care more about a person when we know his or her story.
They work will work overtime to give us the back-story of the competitors. This is illustrated time and again in almost everything we see on television. It will soon be time for the Winter Olympics.
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Friday, July 10, 2009
The first step in telling a good story is to make a promise. And And if you want it to be a great story, it needs to be a big promise.
In a business story, it’s the same. good story starts with a big promise. “OK When you make a big promise, you’re setting an expectation in your listeners’ minds. There There is tension: “will she be able to fulfill the promise?”
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Friday, October 23, 2009
Tags: Content Marketing In Print Knowledge Center News Online Success Stories Tips & Mini-Guide This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.
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Friday, May 29, 2009
I’ve written about using the power of the 5 basic stories that Western culture has to make your speeches stronger, ‘stickier’ and more instantly graspable. 0160; Today, I’m going to revisit the stories as a quick refresher course. 0160; The most fundamental of the stories is the Quest. 0160; Look here: [link] or here: [link] for more detailed information. 0160; Here, case the audience as the hero.
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