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Small Businesses Increase Online Marketing Efforts

Content Marketing Today

Content Marketing News Online Trends AT&TGreat Video from AT&T Illustrating the Contents of Their New Research.

Featured Speaker: Jeff Zelaya

The Speaker Point

Jeff is business development specialist who runs online marketing workshops for businesses and college students. He is the Founder of Florida Public Speaking and runs the site asked him about how he started and how he handles the challenges of public speaking. Who are you? Jeff Zelaya What do you do? I’m a

Featured Speaker: Jeff Zalaya

The Speaker Point

Jeff is business development specialist who runs online marketing workshops for businesses and college students. He is the Founder of Florida Public Speaking and runs the site asked him about how he started and how he handles the challenges of public speaking. Who are you? Jeff Zelaya What do you do? I’m a

How Strong is Your Fan Base?

Speaker Launcher

In The Wealthy Speaker 2010 Update, I talked about our new approach to marketing. Get your PDF copy of the update here: [link].

How to Write Potent Headlines | Content for Biz

Content Marketing Today

think advertising man  David Ogilvy  would have enjoyed online marketing for the instantaneous feedback it provides. 

How to Give Away a Ton of Information to Sell a Ton of Products

Content Marketing Today

Content Marketing Pioneer, Tim Berry of Palo Alto Software Tells You How to Build Your Business Before He Charges You a Nickel.

SEO is Just Marketing. Deal With It. via TopRankBlog

Content Marketing Today

His book explains how to: Create a blueprint for integrated search, social media and content marketing strategy. thought it was about SEO.”.

CTR 13

[Podcast] Harness the Power of PR with Marsha Friedman

Speaker Launcher

39:23 What are some of the unique aspects of online PR? Marsha actually spills the beans on some inside information for online marketing!).

Those "Must-Reads" - Ditch them in email blasts (The art of not selling)

Jane Genova: Speechwriter - Ghostwriter

"  Yet, desperate online marketers continue to headline their email blasts with "Must-Reads." And hits to the brand.

Public Speaking Business: Testimonial Tips

Great Public Speaking

Get the latest training in online marketing just for public speakers There are two types and four formats of testimonials. Types: · Pat on the back · Results Based Formats: · Written · Audio · Video · Oral I have found that "results based" testimonials are by far the most effective. We really liked him." You can excerpt from it.

The Writing Life: Closer to the money, more marketability

Jane Genova: Speechwriter - Ghostwriter

McGraw-Hill accepted me into its online Market Reporting seminar. learned plenty. req.).  It's funny, though.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

It’s been a very good year for content marketing. Reasons an eBook Should be a Core Component of Your Content Marketing Strategy.

Public Speakers: Promote Your Speaking Business With Affiliates

Great Public Speaking

The more you educate your affiliates to proper online marketing techniques, the more money you'll make Where can affiliates put a link?

Online oppportunity for offline marketers

Executive Speech Coach

Communicating beats techonology everytime There is a tremendous opportunity for business to market using webinars and teleseminars. Offline marketers learn how to talk to people in person while many online experts hate talking to people. Here is the advantage for offline marketers for using online marketing.

Focus. Focus. Focus: To Pop to the Top on Google

Content Marketing Today

Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. Niche Marketing at Work: Personal Injury Attorneys in Seattle.

How to develop a paid public speaking career – VI: Marketing you should do

Public Speaking Advice and Commentary

  The range of comfort, expertise, and experience with online marketing is enormous amongst public speakers.    But the truth is that the world is moving too fast today to rely on (even) FedEx and marketing materials that only exist on paper.    It’s about the message. 

Jack Welch's Online Executive MBA Program: Price point of $22K v traditional $150K

Jane Genova: Speechwriter - Ghostwriter

Jack Welch's online Executive MBA program, which starts this January, has a price point of $22,000.  For that reason, his venture into online market-driven [code for "for profit"] may succeed - wildly.    In addition, students have the advantage of direct lecturing by Welch. " Tags: Web/Tec

Content Marketing Today Hits #15 on the Junta42 Top Blogger List

Content Marketing Today

Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders. How Content Marketing Blogs are Ranked.

Six Steps to a Successful Small Business Content Marketing Strategy

Content Marketing Today

In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before.

Public Speaking: Writing Copy for Your Marketing Materials

Great Public Speaking

Public speakers who learn to write good copy for their public speaking marketing materials can increase the traffic to their websites.

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? See Whats New on the Agenda! Standing out from the crowd, regardless of your organizations industry, is a huge challenge.


Great Contemporary Business Speakers – 6: David Meerman Scott

Public Speaking Advice and Commentary

  His previous book, The New Rules of PR and Marketing continues to be a bestseller and it was that book that first propelled David onto the national and international stage as a speaker on a ‘must-have’ subject, the new social media and viral marketing.   You can check him out at:   [link].   Its that simple.

Why Your Website is Just the Beginning of an Online Strategy

Content Marketing Today

Moreover, it should follow the content marketing mandate of customer centricity. Of course you need a website. But for how long?

Listen Online Now - Marketing How To's - Fripp Interviews the Experts

Fripp THE Executive Speech Coach

They are the leading voices for Soft Sell, Heart-based , Integrity-grounded Marketing. This interview was a preview for the “Bridging Heart and Marketing IV” which is coming up in October. LISTEN NOW: [link]. It’s going to be a virtual seminar - so I won’t even have to leave home! Click here for more information.

Are We as Stupid as Some Email Marketers Think We Are?

Content Marketing Today

But I’m hit by way too many email marketing campaigns that must assume that I’m exceptionally gullible. Please marketers. I’m begging you.

AC Transit Delivers Meaningful Marketing to Help Current and Future Riders

Content Marketing Today

This is targeted, visual content marketing at its best. Here’s A Public Agency That Really Understands Content Marketing.

Give Your Marketing Real Depth to Deliver Offline and Online Results

Content Marketing Today

What’s the difference between 2-D marketing and 3-D marketing you might ask? The 2-D marketer will wind up in the wastebasket.

If You or Your Boss Thinks Social Media is a Fad, Watch This Video

Content Marketing Today

Thus, the loop is completed from online social media to an in-person social event. So, it’s only natural to share it on my blog.

A Small Business Website That Works: How Adventure Training Concepts Delivers on the Web

Content Marketing Today

Even if you decide that you do not need their services, you will certainly learn something about effective online marketing from your visit.

Getting Started with the BBP Story Template

Beyond Bullet Points

Business needs to grow market with online marketing. Traditional marketing tools don’t work well anymore. picked, “You’re currently losing touch with your market [where] and customers.&# “Currently&# identifies the when and “market&# is the where. Sound familiar? Setting.

10 Ways to Win with Online Video

Content Marketing Today

Stand Out from the Marketing Crowd. Thanks to Lou Bortone , video marketing guru for this guest post. His website is at: [link].

Lessons from a Business Website That Misunderstands Content Marketing

Content Marketing Today

Their website is full of unintended ironies as they offer online marketing advice which the website appears to ignore.

Can you change the world in 15 minutes?

Public Speaking Advice and Commentary

  But if your speech is, say, a breakout session on “Maximizing the Online Marketing Impact of X,” or “Improving SEO Rankings for Local Real Estate Offers,” then this book provides an excellent template for your speech.    Let me say from the outset that I love just about everything about this book. 

How to write, sell, and market a business book – V: Publishers

Public Speaking Advice and Commentary

  Hire a PR agent yourself, or, better yet, create an online marketing program.    Or maybe you believe that there is a significant Asian market.  Your proposal has acquired the love of a reputable agent, and he or she is out selling it to the highest bidding publisher.    You’re on your own. 

EDITOR & PUBLISHER No More: Promoting your/client books

Jane Genova: Speechwriter - Ghostwriter

So, traditional types who went through the book-review channel to market their or client publications may feel they have hit a wall.  Have an online video trailer made to be included in all book promotions.  EDITOR & PUBLISHER, gone.   The web has matured to a stage of high credibility. 

Charli Jane Speaker Services: Does Your Website Have A Purpose

byWendi McNeill Setting up a website is the first step of an online marketing campaign. You want those visitors to take immediate action.

13 Lessons (& Tips) Learned Launching an eBook

This transfers to how I interact online and many times my natural instincts are to undersell myself and what I do. Has It Been Worth It? Thanks!