With the growth in Print on Demand (POD), public speakers, seminar leaders, consultants, technical trainers, financial planners, real estate agents, lawyers, nutritionists and fitness experts, cooks and chefs, people who have lived interesting, and not so interesting, lives, are self-publishing non-fiction books like never before.

Be a ghostwriter like myself or scan help-wanted on Craigslist and you realize that the old-fashioned fantasy of publishing a best-seller is still embedded in the national consciousness, at least outside southern California.    Perhaps what they assume is that like Honda their book will be one that sells itself.