No accountability there, for the recommender or the speaker. It's not unusual for speakers to write their own testimonials for a meeting planner or company big-wig, and ask that person to sign-off on it, pending their own corrections and additions. Believe it or not, book recommendations are often done in the same way. MORE >>

Can you imagine the response of a meeting planner if the author of the best-selling “how to&# book actually picked up the phone and called the CEO of an organization to suggest a way in which she/he can solve at least three of the organization’s five challenges? 12 essential Steps to Attract Your Ideal Customers. Wrong! MORE >>

The above describes most large, reputable agencies, such as: __ (Interestingly, I put out a request for reputable agencies from my Facebook and Twitter friends and followers, and it resulted in only one actual recommendation. These bureaus feast on your belief that "if I can just have the right one-sheet, I can get booked!" Oh goody! MORE >>

Only some books have a table of contents up front (fiction doesn’t do that often). Look at comic book covers. referral link: [link] ) I read it on my flight and it was a really good book!!! Plan on writing a book review at SquaredPeg soon. And I have a chapter on the power of pictures and stories in my book too. MORE >>

Therefore I’m feeding you with a link to a speech from Lawrence Lessig I strongly recommend (I got the link from this page here, check for more wonderful presentations). noted it on this blog, and I also wrote in with some recommendations for other presentations that ought to be in a ten best presentations list. [.] [.] link]. MORE >>