We're all selling -- persuading and motivating audiences to do what we want. However, the audience only does what we want when we give them what they want. He didn't listen to his audience. His audience (the buyer, and by extension, the potential customer) said, "Make an appointment." You have a new business. MORE >>

Most presenters at most presentations give handouts to the audience. Most audiences either throw them away or file them in an obscure location where they couldn't find them even if they wanted to.which they generally don't. So why are we, as presenters, so committed to sending our audiences home, laden with paper? For sure. MORE >>

And when you think about it, educators have much the same aim as we presenters: to keep the audience interested and to encourage involvement and engagement with the topic. Both are concerned that the audience will be more distracted rather than more engaged. The Audience Twitter backchannel New York Times Twitter2.0.  .  .  .  . MORE >>

He was constantly asking the audience questions , inviting our participation. That was a little disappointing, and it reminded me how much audience members like to share ! Jason's method shows that the audience is patient, and will wait for you. The presentation was a lot of fun for me, as speaker and as an audience member. MORE >>

One of the quickest ways to lose your audience is to pretend to want participation, but not really invite it. love asking my audience questions. In a recent presentation, I asked my audience if they've ever regretting not speaking up when they had something to say. How do you do this? Ask the wrong kinds of questions. MORE >>