Throughout time, stories have been a powerful tool to communicate points and make them memorable.  On America’s Got Talent, it seems like we spend at least half our time getting to know the history and personalities of the competitors.  And because of the magnetic power of stories, the points you make will have more impact and will be remembered longer. People love stories.  This is illustrated time and again in almost everything we see on television. 

A new book titled  The Power Presenter: Technique, Style and Strategy from America’s Top Speaking Coach focuses on improving your delivery, what you say and how you say it. The Power Presenter holds page after page of examples including links to view the videos online through a special page for book owners. (I’m But overall, the examples along with Weissman’s Author Jerry Weissman starts with a story of a CEO who gave the same presentation in a two-week period. The first week didn’t go well and the second was a winner.

Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless you understand how to use a potentially powerful tool well. We recently caught up with Kathy, who is Neighborhood America’s corporate communications manager, for a brief interview on the best ways to communicate with video. Even a micro business can use video effectively to communicate with its customers online. In that spirit we’re happy to can share with you

0160; The site is Lou Dobbs' Independent America .  That ultimate marketing homerun: Creating and maintaining a cult brand.  0160; Right now AT&T has it with "Sorry, Billy, I'm not missing 'Happy Pony.'"  39;"  And Lou Dobbs has it with his strong points of view in a universe of fearful plain-vanilla opining. 

Lady Liberty Symbolizes All That’s Right about the United States in a Uniquely Powerful Way Even so, you don’t have to look any farther than the Statue of Liberty to understand the potential power of a brand promise with deep, authentic roots. This year, in the weeks before 9/11, I started to think about what I believe is the most powerful symbol of all that is right about the United States, not just for Americans but for people around the world. This may be more about loving the Statue of Liberty than about marketing. So I might be slightly off-topic.

Although the formal study of rhetoric has waxed and waned over the centuries, this classic art offers many powerful techniques which we can use to enhance the impact of our speech. (Thanks All for which America stands is safe today because brave men and women have been ready to f ace the f ire at f reedom's f ront."                         "You measure the impact of your words, not on the beauty or the emotion of the moment, but on whether you change the way people not only think but the way they feel."

0160; Currently I am working on a nonfiction book "In Humor We Trust," which chronicles the fresh forces of influence in America. There are those terrified of controversy.  0160; And there are those who seem to strategically embrace contrarian points of view.  0160; Among the latter are Lou Dobbs. 

you don't need to say that Sydney, the hero of your story, backpacked through South America before he came to work at XYZ, Inc. He was an inch, perhaps two, under six feet, powerfully built, and he advanced straight at you with a slight stoop of the shoulders..."  [Joseph Conrad, Lord Jim ] A Lasting Impression: A Lesson Once Again on the Power of Stories Everyone has heard the advice about incorporating stories into a presentation to make your message more " sticky " and easier to understand. So we're all on board there.

Recently I read a good book by Jerry Weissman called The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach. In the post below I said that the presentation by Shai Agassi was my personal favorite of the TED 09 conference. It was certainly not a perfect presentation technically, so one gentleman asked me how I could recommend such an imperfect, "awful" talk as a sample model to follow.

After the grabber slide, its up to you to engage the audience immediately with a powerful and relevant hook that includes the word "you." The most powerful communication combines both intellectual and emotional connections. Dont quote anyone else-and make sure they are powerful. 15 Tips for Webinars: How to Add Impact When You Present Online By Patricia Fripp, CSP, CPAE July 7, 2009 Whenever you open your mouth, whether youre talking to one person or a thousand, you usually want to get a specific message across. How do you do that best when you are communicating through