Millennials No "Easy Rider" Generation - Harley-Davidson's Sales Continue Downward

Jane Genova: Speechwriter - Ghostwriter

Harley-Davidson can't regain its cultural hold as a symbol of freedom. Enthusiastic word of mouth can follow.  The "Easy Rider" mindset isn't catching on with Millennials. 

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Creating Passionate Users: Give users a Hollywood ending

The Koolaid Point (physics of passion) Stop your presentation before it kills again! Featuritis vs. the Happy User Peak Just-in-time vs. Just-in-case learning Your brain on multitasking Can you have too much ease-of-use? if the rest of it was killer ? Brains are full of tricks.

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