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Why all the Hail Mary Passes in book publishing?

Jane Genova: Speechwriter - Ghostwriter

  Yet, there is a surge in those Hail Mary passes to publish a book.    So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in?  My advice to many prospects for my ghostwriting services is: Publish an opinion-editorial in THE NEW YORK TIMES or Politico.com, do a YouTube, start an online social community on Ning.com, issue a catchy media release on PR Web.  That

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.    I suggest they might consider instead a free ebook which readers can download on the web.  Perhaps the book industry should be required to warn authors about the new realities of publishing print, at least for sale.  Let's face it: It's the post-print era. 

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The Tony Soprano Approach to Accounts Receivable

Jane Genova: Speechwriter - Ghostwriter

  For instance, a prospect "told" me to run out to Barnes & Noble and purchase a book on the subject, which later I could bill back to him.    A colleague who runs two web design firms appears in Manhattan offices before he heads to his own.    I am considering using PSI for gaining access to royalty statements for a book I ghostwrite for a professional-services firm. 

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Each cost the publisher about 30% of the books marketing budget to produce. Beware the Lowest Bidder If you have a webcam, you can create unlimited 3-minute do-it-yourself web videos for $2.95