Uneasy Lie the Heads at Conde Nast from Glory Days of Print - GQ's Jim Nelson Out

Jane Genova: Speechwriter - Ghostwriter

Like all media outlets with a print legacy, Conde Nast has been having a hard time making that leap into the digital era. The most recent thing we heard about Carter is that he is publishing a satiric piece on Donald Trump in Hearst's Esquire.

2018 56

Public Speaking Business - Kindle For Self Publishing

Great Public Speaking

Publishing a book has always been a good idea, but until now, it has been a complicated and costly endeavor. And if you think digital publishing is not really 'being published'. There are more digital versions of books being sold on Amazon, iTunes and Barnes and Noble than printed books. You can write, publish and sell a book (or many books) with a very minimal investment. The power of digital publishing goes far beyond just name recognition.

Public Speaking Business Marketing - Self Publishing CDs

Great Public Speaking

You can create a massive amount of 'passive' income (money that rolls in while you sleep) with products that you can sell from a website. Cd's are still a great idea and a viable product for people to buy. All products like this lead back to your speaking business or personal coaching, even if the customer has never met you before. How much money do you have invest to start publishing Cd's?

What You Need to Know About Self-Publishing

Great Public Speaking

You know that public speaking book you have always wanted to write but never did because you would have to pay the printer to print hundreds more than you need and then store them forever in your garage? Now with print-on-demand, you can have a few or many books printed at a nominal price. Each book is printed when you or your client orders it and you only pay for the quantity ordered, whether it is one or 1,000.

The profitable world of self-publishing

http://delicious.com/akarrer/prospeaker

The question facing me now was who would be chosen from among thousands of publishers to bring my masterpiece to the waiting, eager multitudes. After many submissions to numerous publishing houses and many rejection slips, I finally found one who agreed to publish my book.

EDITOR & PUBLISHER No More: Promoting your/client books

Jane Genova: Speechwriter - Ghostwriter

EDITOR & PUBLISHER, gone.   And, with Amazon.com and BarnesandNoble.com formalizing the process of consumer-generated reviews of the books, the function of the professional book reviewer seems to be going the way of print journalist and litigation lawyer.   I perceive this as a type of "product placement."

Speakers - Where's Your Book?

Speak and Deliver

One day he runs a film production company, the next he rivets airplanes together, the next he's flying passengers and cargo in a small Lear Jet. Without getting too deep, writing and publishing a book is simply not that difficult anymore.

14 Tips Before You Go (to China) - A Book Review, and More

Speak and Deliver

Second, here's a speaker who's written a short, niched book that can provide a great example of how to add a product to their business. On the product side: Mike self-published his book, but went to experts to help him with everything from edits to layouts to printing. The finished product doesn't look self-published at all - in fact, the over-sized cover flaps on heavy stock give the book bulk despite its size.

2012 62

Handouts for data-heavy presentations

PowerPoint Tips

A product marketing manager asks you to research demographics for people in the United States who read email on their phone, tablet, PC and anything else. And several other people from the product group will be there, so it’s a meeting, not just a one-on-one discussion.

Growth of ebooks and indie authors

Six-Figure Freelancer Blog

According to Publisher’s Weekly : Ten years ago, e-books accounted for less than 1% of the trade book market. Although the rate of growth has slowed for e-books, the affordability and accessibility of digital will continue to erode print readership. Writers are drawn to e-book self-publishing for the total creative control, faster access to global markets, and pricing and promotion flexibility. Traditionally published e-book authors earn only 12%–17%.

No, Owned Media/Social Media Not Enough - New Must-Do Is Using Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

Especially in how to promote products, services, brands, causes, points of view, ideas, and oneself. They range from old-line print like The New York Times to digital natives such as TechCrunch. Members of the media pay attention to what other members of the media have published

2019 52

Providence Phoenix: Latest Alt-Weekly To Fold

Jane Genova: Speechwriter - Ghostwriter

Those print publications provided offbeat points of view. Then hard times came and it was more difficult for publishers to hustle ads. Meanwhile production costs went up. Alt-Weeklies were the rage for several decades. Were conveniently distributed throughout the urban area.

The New York Times - Digital-Only News Organization Will Replace the Newspaper

Jane Genova: Speechwriter - Ghostwriter

The current publisher of The New York Times - A. Unlike digital native media, such as Abovethelaw.com , those with a print legacy are saddled with old-line ways of creating and delivering content. Newspapers? Sulzberger - sees the future. And it doesn't include a newspaper. 

2018 56

Speakers Put Your Knowledge in an e-Book

Great Public Speaking

A professional public speaker can broaden their audience and build creditability by publishing a book on Kindle. Publishing a book has always been a good idea but until recently it was a very complicated and expensive process.

2013 62

Guest Blog: Lessons from Bethenny Frankel of The Real Housewives of New York City – How to Build Income

DeFinis Communications

Greenleaf Book Group is a publisher and distributor that specializes in the development of independent authors and the growth of small presses. Income is the ultimate product of great ideas, great content , and strong influence in the form of interaction and conversation among your audience.

Idea Entrepreneurs - Jesus was one of them (So were Jack Welch, Matt Drudge, Pope Francis)

Jane Genova: Speechwriter - Ghostwriter

 Instead of operating out of a building on midtown Manhattan, he did the news publishing from his cramped apartment. sell their professional services and make killings on products made with 3-D Printing.

2013 65

Tronc Layoff - Why Writers, Et Al., Have Such Tough Time Exiting Comfort Zone

Jane Genova: Speechwriter - Ghostwriter

Tronc formerly had been known as Tribune Publishing. No, those terminated were not associated with the dino- world of print.   Side hustles are a productive way to get hands-on insight into what else you can do to earn a living.

2018 56

Mergers & Acquisitions - You're Over-50 and Been Labeled "Redundant"

Jane Genova: Speechwriter - Ghostwriter

With a single move, a company can acquire access to what it didn't own previously in technologies, licenses, products, and, services. Here is the article I published on the extent of ageism.  Here is the article I published on personal branding during professional transitions. 

2018 52

5 Questions to ask before you start to write your non-fiction book

Six-Figure Freelancer Blog

Print (newspaper, magazine, billboards and so on), direct response marketing (a form of print), opt-in email advertising, online (Google, Facebook and other social media ads, banner ads, multimedia ads), radio and television, and so on. Since the textbook is for an introductory copywriting course, I focused on print ads and online ads that use text, not multimedia. When will you book be published? It should help make you a more efficient and productive writer.

2014 48

Books - For most, it's a push strategy

Jane Genova: Speechwriter - Ghostwriter

It's obvious in this post-print era that, with a handful of exceptions, books require a push strategy.    Not just relentless promotion, but also incentives, just like the consumer products companies which do a coupon drop or product placements.   Most folks publish books as an enabling tactic.  There's Sarah Palin.    Her book sold like hotcakes.    Then there are all the other authors. 

8 tips on how to be a blogging machine

Speak Schmeak

I don't feel the need to write six days a week any more, but I don't feel productive unless I write at least three posts a week. I set a scheduled publishing date a year in advance, which keeps the draft at the top of my list of blog posts. Sometimes I post a commercial or a print ad.

2010 211

Innovation: Picking up some fresh concepts, language

Jane Genova: Speechwriter - Ghostwriter

" Arikan derives some of his point of view from German professor Manfred Bruhn who published "Leitfaden Integrietre Kommunikation," translated into English as "Guide to Integrated Communications."

2011 52

A Society Estranged from Psychotherapy - Deadly Outcomes

Jane Genova: Speechwriter - Ghostwriter

Here is my book, free to click open, print out, and read, on outsmarting a professional comfort zone  Download Over50OutsmartingYourComfortZone. Way back on September 29, 2013, the influential The New York Times published an article about psychotherapy's image challenges.

2018 52

Public Speaker Marketing - Writing Articles for Ezines

Great Public Speaking

At [link] you can put your article there for other publishers to put it in their E-zines. Another way would be news releases to traditional print publications, or complimentary Internet websites. You can get good mention in a major article for a magazine specific to your product or industry. Write Articles for Other E-zines A great way to get subscribers is for you to write articles for other E-zines. That way other people are spreading the word for you.

13 Lessons (& Tips) Learned Launching an eBook

http://delicious.com/akarrer/prospeaker

There’s no pressure to be a part of this and if you’d rather not then I totally understand - but I was asked so many times in the lead up to launching this product whether there’d be an affiliate program that I thought it’d be worth doing to see how it took off.

2009 58

8 tips on how to be a blogging machine

Speak Schmeak

I don't feel the need to write six days a week any more, but I don't feel productive unless I write at least three posts a week. I set a scheduled publishing date a year in advance, which keeps the draft at the top of my list of blog posts. Sometimes I post a commercial or a print ad.

2010 130

Speaking Business

http://delicious.com/akarrer/prospeaker

Theres nothing like an upcoming speaking engagement to inspire creating product to have available for purchase at that program! I set the target goal (book delivery date), and back-tracked it on the calendar (printing dates, artwork deadlines).

Charli Jane Speaker Services: 14 Profitable Ways to Use Autore

http://delicious.com/akarrer/prospeaker

Publish an eZine : Certain autoresponders will manage subscriptions and follow-up with interested prospects. Your eZine can keep your visitors informed about your services or products, while building your reputation as a credible expert in your business.

Controversy: Risky Tool, Powerful Punch

Jane Genova: Speechwriter - Ghostwriter

The July 23rd print edition of the influential THE ECONOMIST covers that appearance in its section "Schumpeter."    His book "AMA Handbook on Public Relations" sold better than it had when it was published

2011 52

5 Reasons why you don't need to write a book | Penelope Trunk's Brazen Careerist

http://delicious.com/akarrer/prospeaker

And getting feedback as you go is much more intellectually rigorous than printing a final compendium of your ideas and getting feedback from the public only when it's too late to change anything. An up-and-coming ebook publisher is Web Warrior Tools. Is this your first time here?

2009 68

Blogs: Cheap, Efficient SEO Tool

Jane Genova: Speechwriter - Ghostwriter

On page 108 of her 2009 book on SEO, Lieb says: "[Given blogs's ability to attract search engines] it is no surprise that in recent years, many successful and profitable publishers have built editorial products entirely on commercial blog platforms."   Mentored by Chaney , I began publishing articles about blogging in 2004.    Right now Bloomberg - toby@bloombergmarketing.com - is publishing a book on social media totally through Tweets].

SEO 40

Odd, those PR help-wanted want old-line media contacts

Jane Genova: Speechwriter - Ghostwriter

  Way back in 2006 - light years in Internet time - German marketing professor Manfred Bruhn published "Guide to Integrated Communications."  "  In it he documents that competition has become less and less about competition between products and services and more and more about competition for attention.  Before they select a public relations agency or solo flyer, organizations should check out their help-wanted. 

Flyer 40

Rainmaking: Are you selling into 20th-century communications markets?

Jane Genova: Speechwriter - Ghostwriter

    A now-classic example are the once-successful scribes who dutifully attend and even speak at those professional trade meetings for speechwriters, publish in old-line speechwriter newsletters, and seek out assignments in speechwriting.    No reason not to keep milking the cash cows of speechwriting traditional addresses and ghostwriting full-length print books. 

Positioning/Promoting Your Book: That Online Video Trailer

Jane Genova: Speechwriter - Ghostwriter

  I add: This even applies to brandnames who publish books.    Unless they're willing to take that second step of positioning/promoting, they shouldn't waste their time, hope and money on publishing a book, whether it's through the traditional agent route, a self-publishing service, or do-it-yourself PDF e-book. In addition to the low-cost and fast production, the beauty of an online video trailer is the many ways it can be used. 

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

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Home Marketing Resources Online Seminars Conferences Research Store Members Only Forum Blog Jobs Resources Home How-to Articles Case Studies Online Seminars Downloads Quick Reads Daily Chirp (0) items My Cart Email Print Save Text: A A Eight Steps to Getting Speaking Engagements by Steve Markman Published on October 28, 2003 Marketing and PR efforts should be in the forefront of your organization, especially in todays competitive climate and the uncertain economy.

Charli Jane Speaker Services: 10 Ways to get publicity

http://delicious.com/akarrer/prospeaker

Market your services and products in light of that product. For newspaper and printed media, be prepared to follow-up on your submission with calls and emails (Did you receive my press release?). Advertise your published works with the other options on this list.

The Worst/Best List for Writers

Jane Genova: Speechwriter - Ghostwriter

  Actually, it's a survival mechanism for print to have list after list of the 10 or 100 most creative, most influential, most wealthy, most successful under-40.    Fortunately, for residents of Greenwich, I published an e-book on how they can save their souls and careers.    FORBES, the bible of capitalism, confirms the most productive and cost-efficient approach is Cognitive Behavioral Therapy [CBT.] 

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

Most media products can be saved.    My goal in doing that was to develop the kind of style in digital about courtroom drama which Dominick Dunne already had made standard in print.    Published on February 17, 2010 by the American Management Association by Bob Dilenschneider, head of  The Dilenschneider Group , it's not doing as well as those in the loop anticipated.

Designing Choreographies for the New Economy of Attention

http://delicious.com/akarrer/prospeaker

For example, the eighteenth-century German philosopher Immanuel Kant believed that perception was a priori , a product of principles of synthetic unification that existed in the mind independent of our interaction with external stimuli.

Pennsylvania Education Policy Roundup for September 5, 2013: School Funding shouldn't depend upon how powerful your legislator is – Join us in Harrisburg Sept. 23rd

Speaking Of...

million surprise but cash-strapped Columbia doesn''t get a dime Lancaster Online By JEFF HAWKES Staff Writer Originally Published Jul 21, 2013 06:00 Twenty-one of Pennsylvania ''s 500 school districts got a nice surprise in the state''s new budget: extra cash for these tough times. Editorial: Persuasive power fills desks of Chester Upland schools Delco Times Published: Thursday, September 05, 2013 They rang in a new era in the Chester Upland School District on Tuesday.

2013 40

Press Releases

http://delicious.com/akarrer/prospeaker

Those who receive press releases demand simple, straight-forward, and interesting releases and those who deliver such press releases stand the best chance of having their story become published. It is a news article about a new event, new information, a new product, or a new publication.

How to Change the World: The 10/20/30 Rule of PowerPoint

http://delicious.com/akarrer/prospeaker

I read about the 10/20/30 rule in the printed version of German business magazine "Wirtschaftswoche" (kind of Business Weekly for German speaking countries). I was always told to only use LIGHT colored backgrounds so that meeting attendees could take notes on the printed presentation. dear kevin, i always use a dark background presentation, but when i print it, i add a space with lines for notes:) it's the best way in my opinion!

2008 52

From Free to Fee The Consultant's Guide to Becoming a Paid Speaker

http://delicious.com/akarrer/prospeaker

);} else {document.write( );}return true;}LoadMenus(); NAME E-MAIL ZIP CODE Resources Articles Events Online Tutorial FAQs Links Article: From Free to Fee The Consultants Guide to Becoming a Paid Speaker Published by IMC Times Magazine, July/August 1999 issue By Vickie Sullivan You’ve been giving concurrent session programs for years at state and national association events. Get Vickies inside scoop at SSS Products -- or go to SSS consulting regarding individual help.