Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

Another arrow in the heart of the traditional publishing industry.    Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.  I had assisted with the manuscript and will receive some royalties

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  Public relations icon Bob Dilenschneider published in February, with the imprint of the American Management Association, HANDBOOK ON PUBLIC RELATIONS.    For assistance with the HANDBOOK I am due 50% of royalties.    Will update you in August when the American Management Assocation sends out the sales and royalties numbers.   Back in the mid-1990s, he had a major piece on the grapevine published in THE NEW YORK TIMES. 

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

  It was published around February 17, 2010.    Then I found out through Amazon.com the book was not to be published until mid February 2010.      On this blog I signaled the powers-that-be, ranging from Dilenschneider to publisher American Management Association, that the perspective and content had to be brought up to date.    That sort of thing can be done in a blog, tweets, podcasts, webcasts, and video trailers.

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.  Those could have been hammered relentlessly in blogs, podcasts, videos on YouTube, tweets, and social networks like LinkedIn and Facebook.    Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation. 

1998 46

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

  Published on February 17, 2010 by the American Management Association by Bob Dilenschneider, head of  The Dilenschneider Group , it's not doing as well as those in the loop anticipated.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing.   Regular podcasts would help too.   Most media products can be saved. 

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Each cost the publisher about 30% of the books marketing budget to produce. You can insert photos of your book cover, graphs and tables from your book, and evocative royalty-free photos and artwork, alternating with short, punchy copy a la Jeff Rivera.