Don't forget the emotional appeal
Speak Schmeak
APRIL 21, 2009
Dear Lisa: Spring returns to Nonprofit Organization! I would like to thank you for your past support of Nonprofit Organization. Nonprofit Organization has not been exempt from our harsh economic climate. Nonprofit Organization has made deep cuts that will affect programming in order that we might survive to see better days. Even nonprofits have to express to their audience the benefits of the program to them personally.
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