Have You Done Your Marketing Flip Flop
AUGUST 1, 2012
Have you done your marketing flip flop? Many speakers I run across don’t realize their positioning needs a flip flop. Well, they are either positioned as a speaker first, expert second. If I come to your website and it says “hire me I’m a speaker” then you might lose my business. You’re positioning as a speaker first. What that means is your marketing copy is focused on the outcomes of your work, rather than on you.