Post-Book Era - Long Form, Substance, Thought Leadership All Back, But Not Necessarily Packaged as Books

Jane Genova: Speechwriter - Ghostwriter

On the one hand, there is growing demand in communications for long form, substance, and thought leadership. "Don't cite so many books. People don't read books any more." " Ironically, that's what a medical doctor told me.

2018 52

Thought Leadership - So 20th Century

Jane Genova: Speechwriter - Ghostwriter

Thought leadership seems so last century. Not thought leadership. His game is not about thought leadership. Yet, too many professional services firms, ranging from management consulting to law, position and package themselves as thought leaders.

Leadership Communications - Cut Complexity

Jane Genova: Speechwriter - Ghostwriter

  The superheroes in current leadership communications are those who invest the mental energy into simplifying. Ha-ha-ha, of course you won't read those ponderous documents which are supposedly positioned and packaged to sell services and products.  Everyone knows.

The Salt Lake Tribune Cuts 1/3rd Newsroom - Should the Rest Hang Around for a Package?

Jane Genova: Speechwriter - Ghostwriter

It might be in your self-interest not to wait for a "package," but to recycle skills and experience now for another career path. " They plan to hang around for the package and then look for a job.

2018 52

White Papers & Thought Leadership - 6 Must-Dos

Jane Genova: Speechwriter - Ghostwriter

Thought leadership has returned. More and more brandname businesses and consultants are positioning and packaging themselves as thought leaders. A growing platform for how they are doing that is through the  white paper. 

2017 52

Leadership - Role Mark Zuckerberg Must Embrace, To Save Himself, Facebook

Jane Genova: Speechwriter - Ghostwriter

But, leadership has not been one of them.   Positive thinkers would position and package this crisis for Zuckerberg as what can force him to ditch the persona of the smartass kid and embrace the need to be a leader. Mark Zuckerberg has many talents.

2018 56

Thought Leadership & Trump Effect - 5 Must-Dos

Jane Genova: Speechwriter - Ghostwriter

The iconoclastic rhetoric of Donald Trump has changed leadership communications. Showmanship in leadership presentations isn't new, either. Right now, thought leadership has to contain entertainment.

2017 52

Taking a Fresh Look at Leadership: Baker McKenzie's Paul Rawlinson Taking Leave Because of Exhaustion

Jane Genova: Speechwriter - Ghostwriter

Global players are positioned and packaged in leadership propaganda as infinitely resilient. No matter what crisis they manage they know how to take care of themselves well enough so that they don't skip a beat. Well, the meme just hit. careers Media Personal Musings

2018 40

Thought Leadership - Any Size Business Can Level Playing Field with that Powerful Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

In a nutshell, that's what thought leadership is all about.   Thought leadership is a proven formula to scale a business, at least in professional services. Contrast that with how law firm Sanford Heisler Sharp has established thought leadership in employment discrimination. There was no overall attempt to brand, that is, establish thought leadership. Right now they are considering creating and executing a thought leadership outreach.

2019 40

Thought Leadership - Price Of Entry To Market Just About Anything

Jane Genova: Speechwriter - Ghostwriter

puts it, thought leadership makes you 'part of the conversation early in the buying journey.'" That wasn't always the incentive for thought leadership. Even on a micro level, currently, thought leadership is needed to sell.

2015 61

Thought Leadership, Selling, Personal Relationships - Power Of Push-Back

Jane Genova: Speechwriter - Ghostwriter

Pushing back effectively can position and package you as the go-to person for whatever. It takes courage. But, the current meme is that safe is the worst pickle to be in.

2015 65

Your Thought Leadership Isn't Resonating - How To Crush Again

Jane Genova: Speechwriter - Ghostwriter

Obviously, your thought leadership isn't resonating. Here is a check list of must-dos: Assess your knowledge base, positioning and packaging. Two years ago, my thought leadership stopped resonating in the New York area.

2015 56

Drudge Report - World Leadership Down to 1 Player, Will There Be 2 in January 2017

Jane Genova: Speechwriter - Ghostwriter

If Trump can't pull off positioning and packaging himself as up there in leadership skills with Merkel, power shifts from the U.S. Drudge Report hammers how much the world has changed. In a short time. The headline reads that there is only 1 world leader left standing.

2016 60

The Language of Leadership - "Waymo v. Uber Could Be Game-Changer

Jane Genova: Speechwriter - Ghostwriter

" That kind of generic message is the oft-used cheerleading platitude of leadership. He, and therefore by extension, his company are then positioned and packaged as "win at any costs, even via fraud" entities.

2018 52

Thought Leadership & Personal Essay/Speeches - Downsize The "I"

Jane Genova: Speechwriter - Ghostwriter

Position and package that in one or two sentences. There was a time when thought leaders adopted a statesmanlike tone and the third person. There was no "I." " Or very limited use of it, even in public speaking. That was then. Then came conversational rhetoric.

2015 65

Thought Leadership - Never Underestimate Force Field Created By Babies, Puppies

Jane Genova: Speechwriter - Ghostwriter

And her first big move through that positioning and packaging has been on the vaccine issue. Brilliantly, Hillary Clinton has taken on the mantle of America's Grandma. Of course, GOP's Chris Christies blew that one, in a high-profile, ham-handed way.

2015 65

Thought Leadership Is Glutted - 5 Tips On Getting Attention

Jane Genova: Speechwriter - Ghostwriter

Thought leadership is experiencing the same kind of glut. Not every one is worth anyone's attention, at least not as they are currently positioned and packaged. Currently, the fields of writing, lawyering and producing energy are glutted. Sure, some in those businesses are thriving.

2015 61

Lance Dodes, Zachary Dodes: All the right moves for positioning/packaging brisk-selling book

Jane Genova: Speechwriter - Ghostwriter

  We could all write a rant, package it as a book, about what organizations didn't sit right with us. During the process some of its leadership rubbed me the wrong way.

2014 52

Elizabeth Holmes, Marissa Mayer - Symbols of Flawed Leadership, Not Flaw in Having Women at the Top

Jane Genova: Speechwriter - Ghostwriter

The media positioned and packaged Marissa Mayer at and Elizabeth Holmes at Theranos as superwomen. Currently, their leadership is in trouble. If Mayer and Holmes fall, the thud won't affect female leadership.

2016 56

Thought Leadership: When Is It Okay To Use "F-Word" In Public Discourse?

Jane Genova: Speechwriter - Ghostwriter

"  The point is that much of thought leadership is not positioned and packaged as hip. In private conversations, we know this: A growing number of thought leaders leverage the "F-Word."

2014 69

Global Labor Shift - When Leadership, Staff from Roman Catholic Institutions Struggle to Find Work (1 tip)

Jane Genova: Speechwriter - Ghostwriter

  From the get-go, my recommendation to them is to position and package their background as "faith-based," not "Roman Catholic." Smirk. Finally, Roman Catholicism is getting hit where it truly hurts it: the collection plate. That's what MarketWatch reports. One Pittsburgh, Pennsylvania family which used to contribute $10,000 annually is re-thinking all that. If that financial boycott spreads throughout the 1.29

2018 40

Thought Leadership, Online Presence - Create Your Own Or It Will Be Created For You

Jane Genova: Speechwriter - Ghostwriter

I had my three blogs to position and package my response, as well as Tweets. There's the old adage among public relations pros: Create your image or others, including your enemies, will do that job for you. Well, the same thing applies to online presence.

2015 65

Leading Competently with the Language of Leadership

The Shy Speaker's Guide to Succes on Stage

The power of leadership may come as a “natural endowment&# , ie, people vest their trust and loyalty upon a leader voluntarily. Yet, like it or not, a leader has to be able to wield an appropriate degree of the various leadership tools that are of both “democratic&# and “authoritative&# nature from time to time to get their work done. Everybody comes out stronger as a result of that. * * * Leadership is definitely a challenge to behold.

Lead 43

Everyone Communicates, Few Connect

Manner of Speaking

John Maxwell is an internationally respected leadership expert, speaker and author. In Everyone Communicates , Maxwell does a nice job of bringing together important concepts about connecting with others, and packaging them in a very accessible way for his readers.

Apple VP of Communications Steve Dowling Leaving at End of October

Jane Genova: Speechwriter - Ghostwriter

Essentially that's howSteve Dowling, who has headed Apple's communications for five years, positioned and packaged his decision to leave.   Before his current leadership position, Dowling headed Apple's corporate public relations. It's time.

2019 56

The Business of Social - What the Rest of Professional Services Already Knows, Law Firms Still Have to Figure Out

Jane Genova: Speechwriter - Ghostwriter

Law firm Sanford Heisler Sharp has mastered how to position and package itself on that particular social network.  Norton Rose leads in leveraging social for thought leadership. The 200 law firms analyzed by Good2BSocial have become more aware of the importance of social networks.

2019 52

GOP - Donald Trump Rebranding It as Party of Workers

Jane Genova: Speechwriter - Ghostwriter

In another brilliant move, Donald Trump has positioned and packaged the future of the GOP as the party of the working man. A rebranded GOP, with the leadership of a business player like Trump, can kick the extreme liberalism of some factions of the Democratic party to the curve.

2016 56

Harvard Business School Brand In Play - As Are Brands of McKinsey, Sheryl Sandberg, and Roman Catholic Church

Jane Genova: Speechwriter - Ghostwriter

We in executive communications - that is, ghostwriters/script writers for corporations - have profited greatly from the leadership meme. The good news is that the question - what is leadership - is being re-visited. One wonders if she will ever land another leadership position in tech.

2018 56

"I've Been Legoed" - Emerging Meme For Becoming Unmarketable in Digital Era

Jane Genova: Speechwriter - Ghostwriter

Its leadership is not optimistic about the near future. But, as with so many companies, ranging from packaged food to teen clothing, it just wasn't able to catch the emerging ethos. Lego leadership describes its Next as a "reset."

2017 56

Disruptive Solution for Inequality: Shut Down Elite Educational Institutions like Ecole Nationale d'Adminstration (as well as Harvard, et al.)

Jane Genova: Speechwriter - Ghostwriter

With that went the continuation of their elite positioning and packaging in French society. That radical strategy could send the right message throughout France: Government leadership is serious about restoring equality of opportunity.

2019 56

Hilllary Clinton & Attacks On Age - Epidemic Of Discrimination Against Baby Boomers

Jane Genova: Speechwriter - Ghostwriter

That seems to be the cut-off point for leadership and even some rank and file positions in a digital economy. Like Reagan, we can position and package those as experience trumping raw youth.

2015 65

Slo-Mo Slide into Recession - The How-To of Selling Will Reset

Jane Genova: Speechwriter - Ghostwriter

Law firms just don't acquire additional talent unless the leadership anticipates a payoff on that investment. Also their marketing teams, internal and through outside agencies, will get busy positioning and packaging those practices as the go-to ones. 

2019 52

Drudge Report - Nancy Pelosi Replaces Hillary Clinton As Fun Target

Jane Genova: Speechwriter - Ghostwriter

Pelosi is positioned and packaged as suffering from cognitive dysfunction, making statements such as that the tax cut will add "2 children dollars" to the deficit. If she holds on to the leadership, Pelosi could have enormous power.

New York Times Co. - A Bloomberg Purchase Would Could Turn Loser Into Profit Machine

Jane Genova: Speechwriter - Ghostwriter

And, the data and insight are packaged in too big bites. Like USA Today, the story could have been packaged into smaller bits. Bloomberg's leadership is exactly what can "save" the NYT newspaper. "New York Times Co. shares leaped 10.7

2015 65

[Podcast] Winning the Million Dollar Training Contract with Greg Schinkel

Speaker Launcher

On this week’s podcast, Jane is joined by Greg Schinkel, owner of Front Line Leadership – a team who specializes in training front-line supervisors, team leaders, and managers of a variety of industries. How to build the perfect training or program package for the client. * Podcast Resources: Connect with Greg Schinkel on The Front Line Leadership website.

"Chappaquiddick" - Generates Hunger for Integrity

Jane Genova: Speechwriter - Ghostwriter

The film "Chappaquiddick" positions and packages Ted Kennedy as a less intelligent, less self-controlled version of mob boss Michael Corleone from "The Godfather." Coaching, auditing, lecturing, and writing/ghostwriting thought leadership content on ageism.

2018 56

PR Peril of Celebrity Whatever, Including the CEO

Jane Genova: Speechwriter - Ghostwriter

  The takeaway from the AXIOS Harris poll is for the in-house communications team and the outside PR agencies to not put all their eggs in positioning and packaging the CEO leadership

2019 56

Johnson & Johnson's Settles OH Opioid Lawsuit - But Its Future, Future of Pharma Industry Remain in Play

Jane Genova: Speechwriter - Ghostwriter

Yet, the leadership at J&J might see progress in its settling the opioid lawsuit filed by two Ohio counties for $20.4 In official statements, it positions and packages this initiative as an attempt to be a positive force in this addiction crisis. Across America, Johnson & Johnson still faces hundreds of lawsuits because of how it marketed opioids. In Oklahoma it lost the public nuisance trial about this and is on the hook for $572 million (but is appealing).

2019 40

Alan Dershowitz Rebrands for Second Phase of Amazing Career

Jane Genova: Speechwriter - Ghostwriter

  No one can ever take away Dershowitz's ability to position and package mundane issues in provocative ways.  Coaching, auditing, lecturing, and writing/ghostwriting thought leadership content on ageism.

2018 52

"The Restless Wave" - John McCain's memoir #6 on Amazon

Jane Genova: Speechwriter - Ghostwriter

For example, he has positioned and packaged an HBO documentary and his new book "The Restless Wave" to reflect on basic American values.   Coaching, auditing, lecturing, and writing/ghostwriting thought leadership content on ageism.

2018 52

First Trial of #MeToo Era - Jury Convicts Bill Cosby of Drugging/Molesting Andrea Constand

Jane Genova: Speechwriter - Ghostwriter

It has been positioned and packaged as the first trial of the #MeToo era.   Coaching, auditing, lecturing, and publishing thought leadership content on ageism. This win for women could embolden many more to seek formal forms of justice.

2018 52

Rudy Giuliana as Legal Spokesperson

Jane Genova: Speechwriter - Ghostwriter

His gravitas, along with his cautiously positioned and packages legal interpretations, gives the show unique credibility on the growing number of legal issues swirling around the Trump Administration. Coaching, auditing, lecturing, publishing thought leadership content on ageism.

2018 52

When the Leader Exits - Public Relations Representatives May Be Unable to Manage the Narrative

Jane Genova: Speechwriter - Ghostwriter

In all industries, everyone from insiders to the media, closely watches the exits of leadership. There is no predicting how everyone in the loop will position and package that particular move.

2019 52