Sat.May 18, 2019

Influencer Marketing - Big (and getting bigger), Volatile, Smirks about F.T.C. Guidelines

Jane Genova: Speechwriter - Ghostwriter

Anna Wintour, watch out. On Instagram, there are kid influencers in the fashion space who have greater reach and influence than establishment media players such as the Vogue crowd.

2019 56

Rainmaking - The Old-Fashioned Way

Jane Genova: Speechwriter - Ghostwriter

It's palpable: anticipating The Downturn. The only issues are when and how severe. That  could mean many growth niches could shift to becoming a zero-sum game.

2019 56

Strategic Forgetting - Neuroscience Is Already on That

Jane Genova: Speechwriter - Ghostwriter

Forgetting is what we victims of PTSD yearn for. Not fear, as with those who carry the Alzheimer's gene. Here and here are at the top of the list of what I hope to strategically forget. On this front, Axios hammers there is good news from neuroscientists.

2019 56

The Innovation Game & The Painful Next: From Ted Turner to David Lat

Jane Genova: Speechwriter - Ghostwriter

They build something that disrupts the media industry.    The innovation works. The experience is totally heady, with great influence. After all, it's said that media - not government, business or even technology - is  the  most powerful force in civilization. 

2019 52