Tue.Nov 06, 2018

Dorothy Bruns - Crime and Apparent Self-Administered Punishment

Jane Genova: Speechwriter - Ghostwriter

Dorothy Bruns, 44, suffered from MS and seizures. Given those conditions, she had been warned not to drive. But last March, drive she did. In the process she killed two Park Slope toddlers and the fetus one of their mothers had been carrying. Mothers of both children had been injured. 

2018 56

What Are Your “Pinch Me” Moments?

Speaker Launcher

You’re standing in front of your ideal audience, you had them at “hello” and you rocked them all the way through until you close. As you exit the stage to thunderous applause, the leader of the organization pumps your hand and says “Thank you so much, that was exactly what my people needed to hear.” […]. The post What Are Your “Pinch Me” Moments? appeared first on Jane Atkinson.

2018 59

Sales Pitches - Does the Bob Dilenschneider Approach Work?

Jane Genova: Speechwriter - Ghostwriter

There is a school of thought which champions sustained reinforcement of a stock marketing message. The classic example of that had been Ford's slogan that quality was job #1.    Then there is another line of marketing strategy which pushes continuous disruption.

2018 56

The Freelance Lawyer

Jane Genova: Speechwriter - Ghostwriter

It really is happening. Law firms are splitting into two niches.    One is the elite large firm. The other is the small shop, usually with specialized services such as family law or IP. The middle is disappearing.

2018 52

The "Dateline" Effect

Jane Genova: Speechwriter - Ghostwriter

The world still doesn't know much about why Chris Watts might have murdered his wife, the fetus she was carrying, and his two young daughters. But what it does now know is that he was the one who committed that mass murder. Finally, he admitted the whole thing.

2018 52

Yes, Chris Christie Can Have a Future in Media

Jane Genova: Speechwriter - Ghostwriter

Those watching election return coverage on ABC noticed this: Chris Christie was a panel member. His persona lacked the rawness and combativeness of his days as a politico. Those attributes were replaced with a buttoned-down image.    Will his next be in media?

2018 52

The Nathan's HotDog Branding - Gross Its Signature Promoting Item Is Eating Contest

Jane Genova: Speechwriter - Ghostwriter

This could be bad news for the key promotional activity of Nathan's - its annual hotdog eating contest. But, public opinion around the world should be gravitating toward banning all eating contests - amateur and professional.

Gross 52

"Exit Polls Show Dem Wave Building" - Drudge Report Headline, Complete with Flashing Blue Light

Jane Genova: Speechwriter - Ghostwriter

Conservative Drudge Report is playing it smart. Its headline, without the usual link to someone else's coverage, is: "Exit Polls Show Dem Wave Building" That all comes with a flashing blue light. When the Drudge Report launched years ago that flashing blue light had been its signature. Now it only uses it on occasion. This midterm is obviously an occasion.

2018 43