Mon.Oct 15, 2018

Write the way your best customers talk to their friends.

More than PowerPoint...

OK Google. Cortana. Alexa. We’re all using voice and audio interfaces right now. . If you’re interested in voice search optimization and writing content for your brand’s voice — go ahead. Do a search for some how-to articles on writing for voice and voice optimization.

2018 56

Paul Allen, Microsoft Co-Founder, Dead at 65 - A Wrap for That Time In History

Jane Genova: Speechwriter - Ghostwriter

It was Microsoft, along with Apple of course, which blew up the arrogance of IBM. Many in the business world couldn't believe that upstarts could force IBM to oust its chief executive, parachute in an outsider, and change forever its paternalistic culture.

2018 56

The "What Color Is Your Parachute?" Series Hammers Importance of Self-Knowledge

Jane Genova: Speechwriter - Ghostwriter

Since the 1970s, the "What Color Is Your Parachute?" " job-search guide has been a must, for all phases of a career. Overseen by Richard N. Bolles, it documents that the job offer frequently goes to those best at pitching themselves, not necessarily the most qualified.

2018 56

Post-Michael - Magical Thinking That Lawyer Will Win Against Insurance Companies for Flood Damage

Jane Genova: Speechwriter - Ghostwriter

In these grim days following Michael, property owners are surveying the damage on their residences. For many, it's only magical thinking that they can hire a lawyer to override what is stated in their insurance policies.

2018 56

Investors Listen Up: U.S. Supreme Court Refused to Review Sherwin-Williams' Public Nuisance Lead Paint Conviction

Jane Genova: Speechwriter - Ghostwriter

It's a very dark day for Sherwin-Williams. And its stock price reflects that. The shorts could move in. Investors have to pay close attention. Today, the U.S.

2018 52

Domestic Flashpoints - Too Many Ending in Suicide-Murders

Jane Genova: Speechwriter - Ghostwriter

Yet another domestic murder-suicide has occurred. This method of dealing with a problem or chronic stress within a group living together has become contagious.    The New York Post reports that in Spring Hill, Tennessee, a mother apparently shot her four children, ages 7 to 16, to death. Then, she died of a self-inflicted shot gun wound. A sibling not there at the time returned to the house and found the bodies.

2018 40

Stalled Professional Futures

Jane Genova: Speechwriter - Ghostwriter

Already the portfolio situation is iffy.    Now, there is another wrench in the works for retirement planning for Baby Boomers: The price they can get for selling the house, one of their major assets.    Bloomberg reports that the real growth in home prices is in a cyclical downturn. And that force field is due to intensify. Added to that, opines Bloomberg, the economy is in a stealth slowdown. 

2018 40