Kroger - It's Like Facebook In That It Wants You Never To Leave

Jane Genova: Speechwriter - Ghostwriter

There you can get organic/natural food, a huge assortment of discount private-label merchandise, prescriptions filled, and highly competitively-priced gasoline. For example, this week, two packages of ready-to-eat sliced grilled chicken were $5. In Wal-Mart today each package sold for $2.94. If we forget to ask for them, the check-out clerk tactfully asks if we want to take advantage of the discounting.

2015 52

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

This phenomenon was positioned and packaged as saving everyone money. Often discounts were (and still are) significant. In addition, lawsuits contend that dollar stores sell expired merchandise. The message is out: The dollar store in your neighborhood is not your friend. Soon enough, through word of mouth as well as media coverage, there could be an unofficial excommunicado against all dollar stores, as there had been in film "John Wick 3."

2019 43

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2+ Months Holiday Season - Marketers Shooting Themselves in the Foot

Jane Genova: Speechwriter - Ghostwriter

Since mid-October retailers have showcased Christmas decorations and other merchandise. Within 3 months they are offering steep discounts. Brand Christmas may be so overexposed that it will never recover its once-powerful positioning and packaging.  On Facebook, during the third week of October, a woman posted:  Please let me enjoy Halloween. 

2017 40

Dow Down Almost 230, Economic Pessimism Highest Since 2013 - We Aging May Never Come Back

Jane Genova: Speechwriter - Ghostwriter

A steep discount shouldn't be a buy signal.   Ask  for a senior discount. At Hillbrook residential rental complex I had to request the $25 monthly off senior discount. Goodwill has become a sophisticated retailer for high quality merchandise at prices lower than consignment shops.   Or, let neighbors know they can prevent package porch theft. Oh, no. At the time of this writing - 10:15 A.M. ET, the Dow is down almost 230. 

2018 43