Staples - Yet Another Retail Brand Which Lost Its Way
Jane Genova: Speechwriter - Ghostwriter
MARCH 9, 2017
Why was the merchandise in Staples not priced competitively with that in other Big Boxes such as Wal-Mart. There was the experiment with the selling phones in its store within a store. And without trying to cross-sell other services. Branding is about emotional attachment.