8 Must-Use Tactics to Get ROI from Your Sponsorship/Exhibitor Presentation

SpeakerSue Says...

You are boring your buyers to death!! 7 didn’t interact or try to engage buyers. #8 Your job is to create enthusiasm, excitement and begin a conversation with your buyers not bore them and shut them down! What must you do to get the ROI your company requires? And be prepared to stop using it and just talk to your buyers/audience. Your buyer is not interested in your data dump. Or just forward it to your buyers. Sponsors and exhibitors!

2020 43

How to Use Your Next Email to Get Exactly the Result You Want

SpeakerSue Says...

They: Focus on the buyer’s success. if it isn’t working as often as you’d like, it’s time to take a fresh look at what matters to buyers today. Forbes says that investing in sales training in 2021 has a 353% ROI. With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales. Take a moment to think about an email you sent that got exactly the result you wanted.

Email 64

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This one small change gets BIG results

SpeakerSue Says...

Your buyers and stakeholders need proof that success is not just possible but probable. Have you noticed all the ocean analogies lately? Maybe it’s because I’m in St. Lucia this week but … Change today, the podcaster said, is like a drop of blue dye in the ocean. Not even noticeable. And, like the ocean, we are not separated droplets… More, from Seth Godin’s blog today: the ocean is made of drops, too many to count. But it all starts with a drop.

2020 46

Marketing Plan Development: The Start to Finish Guide For Executives


Target buyer personas analysis and insights. That’s why you should continuously research your target market and refine buyer/user personas. Helpful template: Buyer persona PowerPoint Template. You can get more tips from our dedicated guide to buyer personas.

4 Revealing Sales Questions

SpeakerSue Says...

This amazing article on smart interview questions got me thinking about smart questions sales people can ask their buyers. They both have their place in selling but offering the lovely chocolate is far more likely to energize and entice your buyer. The buyer knows exactly what you’re doing and what you’re doing is going for the kill! Meetings need to accomplish so much to provide great ROI today.

Sales 40

Alan Weiss & "How to Deal with People Who Always Want A Deal"

Fripp THE Executive Speech Coach

Requests for price concessions generally emanate from the owners of small companies who are accustomed to haggling with everyone from the coffee vendor to the hourly employees (and who, themselves, are constantly asked to lower price from their customers); and from larger company purchasing departments and low-level feasibility buyers, who see their way to fame and fortune and cutting back on the fame and fortune of suppliers. ' " 3.Focus on the value proposition and the ROI.

Buyer 40

Step-By-Step Guide to Creating a Viable Go to Market Strategy


What are the common buyer’s behaviors at different stages of their decision process? How does your ideal buyer look – age, demographics, income, shopping preferences? You will need to develop a clear understanding of your target audience and individual buyers. Without this, you will fail to create an actionable, and ROI-driven marketing strategy and engage with your prospects. The ultimate goal of any business is to grow and scale over time.

2019 50

Why results are more important than relationships…

SpeakerSue Says...

Try depending less on the relationship and more on the proving results and demonstrating ROI and you’ll not only serve customers better, you’ll also sell more easily. … Every dollar needs to be accounted for and every single cent needs to demonstrate ROI. What is your “buyer/seller” ratio? When all things are equal, we do business with the people we like best. This may be true… but what’s equal today?

ROI 40

Why Customers Don’t Buy From You

SpeakerSue Says...

With your expansion to _ and , you can feel confident your meetings will provide the ROI you require … Going for the “kill” – trying to sell when they aren’t ready to buy – is going to just damage the sale, it’s going to ruin the tenuous relationship and you won’t be able to get that back. Think strategic and long term to ensure buyers want to choose what you have to offer.

How to Develop an Effective Lead Generation Strategy


Clearly, those three distinctive groups of buyers will need different “treatment”. You will want to pursue only a specific group of prospects that match your buyers’ personas. 71% of B2B buyers in the awareness stage and 77% in the evaluation name case studies and testimonials as the most influential types of content. Bonus point: unlike other strategies, PPC allows you to track the ROI of your lead gen campaigns up to a penny.

So, what’s a great website really look like?

Speaker Launcher

If you are a musician or entertainer, you might have a challenge putting ROI (return on investment) to your work. OUTCOME: The website speaks to the outcome for the buyer – rather than focusing on you! After launching The Best Speaking-Expert Website Contest last week, I was thrilled with the response – more than 65 entries and counting! After reviewing some sites, I realized something… Some people are confused about what makes a great website.

EDITOR & PUBLISHER No More: Promoting your/client books

Jane Genova: Speechwriter - Ghostwriter

Here, of course, remember that on the web, we address 2 audiences: Buyers and search engines.    But it would be naive to expect a decent ROI on the amount of time invested.  EDITOR & PUBLISHER, gone.   We've been wondering how much longer struggling THE NEW YORK TIMES, which will be cutting  2 dozen jobs, can devote all that space on Sunday to books.