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How to Develop an Effective Lead Generation Strategy

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Clearly, those three distinctive groups of buyers will need different “treatment”. And the methods you will use for turning those visitors into customers comprise your lead generation strategy. What is Lead Generation? Leads are people who have shown interested in your company’s product or services in some way e.g. signed up for your newsletter, requested a call, left their contact information or asked for a demo. Decide on your lead capturing method(s).