The Speakers Bureau Myth

Speak and Deliver

One of the many myths about the speaking industry is that Speaking Bureaus will line your pockets with money, promote you to stardom, and remove any need for you to market yourself. These bureaus feast on your belief that "if I can just have the right one-sheet, I can get booked!"

Expressing your uniqueness in print

http://delicious.com/akarrer/prospeaker

Ron Kaufman adds to this, "Take that one step further. " Evolution of one-sheets As we reinvent ourselves and our industry, clearly showing that we are experts who speak professionally, we need to reinvent our marketing materials as well.

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Interview: Jane Atkinson - The Wealthy Speaker

Ian Griffin - Professionally Speaking

A former vice president of International Speakers Bureau, Jane has seen the industry from many angles. Deliver a focused message with one main idea and three points. Tell great stories - especially ones that are about the audience, not you. Outline your speech: Pick one theme and a through-line. Expertise - Topics - Revenue Jane recommends that we each become an expert in one area we are are passionate about. One-sheets are so last century.

2009 122

Interview: Jane Atkinson - The Wealthy Speaker

Ian Griffin - Professionally Speaking

A former vice president of International Speakers Bureau, Jane has seen the industry from many angles. Delivere a focused message with one main idea and three points. Tell great stories - especially ones that are about the audience, not you. Outline your speech: Pick one theme and a through-line. Expertise - Topics - Revenue Jane recommends that we each become an expert in one area we are are passionate about. One-sheets are so last century.

2009 122

Interview: Jane Atkinson - The Wealthy Speaker

Ian Griffin - Professionally Speaking

A former vice president of International Speakers Bureau, Jane has seen the industry from many angles. Deliver a focused message with one main idea and three points. Tell great stories - especially ones that are about the audience, not you. Outline your speech: Pick one theme and a through-line. Expertise - Topics - Revenue Jane recommends that we each become an expert in one area we are are passionate about. One-sheets are so last century.

2009 100

How to develop a paid public speaking career – IV: 3 Rules for Long-term Public Speaking Success

Public Speaking Advice and Commentary

  The greatest fear of a meeting planner or a speaker bureau rep is that a speaker will do something stupid, disastrous, or unforgettable.    “How could you have hired (Speaker X) when he insulted every single one of our customers by saying they weren’t green enough?”    Your website, your blog, your one-sheet, your DVD, your book – all your marketing – needs to look highly professional and consistent.