Brand Jones Day - Another Blow

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected. So, that should have been redacted in the motion by Jones Day to dismiss "US v. Indivior." " Here is that motion.

2019 52

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

brand has lost value.  Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/TechThe once prestigious M.B.A.

2019 52

Thought Leaders - You Can Create Web Platforms W/O Coding

Jane Genova: Speechwriter - Ghostwriter

"Code-free web design platforms are an increasingly popular tool among web designers. " - Dennis Mitzner, "SaaS Companies Look To Change The Interface Of Web Design," in Tech Crunch, April 4, 2015. Branding careers Current Affairs Web/Tech

2015 65

Conde Nast - When a Brand Stumbles (badly) as a Business

Jane Genova: Speechwriter - Ghostwriter

" Overall, much like Time and Newsweek, in a changing marketplace the brand stumbled as a business.   Branding Content-provider Current Affairs Games Media Personal Musings Selling Values Web/Tech Writing

2019 52

Megyn Kelly - Should World Get Ready for Kelly Brand?

Jane Genova: Speechwriter - Ghostwriter

  The grapevine has it that she is developing the Kelly Brand.   Books Branding careers Current Affairs Games Interviews Intuitive Media Online video Personal Musings Politics Public Speaking Television Web/Tech

2019 52

Web/Mobile: Research Replaces Opinion

Jane Genova: Speechwriter - Ghostwriter

  The mutations in ecommerce have been too abrupt and pervasive for the luxury of using web/digital space for raw opinion.  Branding careers Current Affairs Media Values Web/Tech Weblogs WritingTime to get serious, again. 

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

Web Talk: Sass, Not Snark

Jane Genova: Speechwriter - Ghostwriter

Being snarky on the web was the cool voice for about six years.    The web is now a mature medium.    Branding Food and Drink Intuitive Media Public Speaking Values Web/Tech Weblogs Writing

Web 52

Law Firm, Castle Rock, CO - Brand Journalist/Web Content Writer (help wanted)

Jane Genova: Speechwriter - Ghostwriter

Here  are details and how to apply. careers

2017 40

Branding: The Language in Help-Wanted Ad on Craigslist

Jane Genova: Speechwriter - Ghostwriter

Language is a powerful branding tool.   Branding careers Language Web/TechIn the Seattle, Washington section of Craigslist's help-wanted there is a job post by Liquid and Grit. Its business is supplying information and recommendations to mobile gaming companies.

2019 52

Web Journalism: Already glutted, but is it a bubble?

Jane Genova: Speechwriter - Ghostwriter

 To be a profit-maker the organization will probably sell subscriptions to products, such as niche newsletters, related to the brand and sponsor conferences. Branding careers Generational Divide Television Web/Tech Writing

2014 61

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 52

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.

2016 56

Wi-Charge.com Brand - Introducing Itself Through Its Website

Jane Genova: Speechwriter - Ghostwriter

The Wi-Charge.com branding is:  the future of power. When we time travel to the future, websites like that might not throw shade on the brand.    Branding Web/Tech WritingOn the website of this B2B enterprise, there are missing words, grammatical errors, and more.   But, they could now. After all, the website is how a business introduces itself to its niches.

2019 43

The New York State Branding - From Prestige to Negative Equity

Jane Genova: Speechwriter - Ghostwriter

Branding careers Content-provider Current Affairs Dreams Games Intuitive legal Media Personal Musings Rebranding Selling Values Web/Tech WritingAffordability. Culture. Weather. Wellness.

2019 52

End of Influencers, Return of Brands - How Generation Z Makes Purchasing Decisions

Jane Genova: Speechwriter - Ghostwriter

Instead they pay attention to brands.    Instead, 41% of iGens depend on the brand when buying. Because of search engines and Alexa type devices, there are those such as NYU professor Scott Galloway who predicted the death of brands. Trends Interrupted.

Branding - Work in Progress

Jane Genova: Speechwriter - Ghostwriter

And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.

2017 52

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008.

2018 56

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech

2016 69

Uber: Softening The Brand

Jane Genova: Speechwriter - Ghostwriter

Then, comes the usual softening of the image, which today we call "The Brand." Branding Current Affairs Selling Sports Travel Values Web/Tech Empire builders in capitalism, ranging from John D. Rockefeller to Travis Kalanick, tend to start out with ruthless push.

2015 65

Brand Mexico - Beyond the Cartel Hysteria

Jane Genova: Speechwriter - Ghostwriter

No surprise, some at dinner jumped right in with the mythology surrounding Brand Mexico. Branding Current Affairs Dreams Games Media Personal Musings Rebranding Travel Values Web/Tech"My girlfriend and I will semi-retire in Mexico."

2018 52

Silicon Valley - Branding in Play

Jane Genova: Speechwriter - Ghostwriter

The high-value Silicon Valley branding is facing worldwide threats.  In order to return from Lost Branding Paradise, Silicon Valley needs to change its values.   Europe has been gunning for it, with no reverence for innovation as religion.

2017 52

Brand Crypto - Could Be on Life Support

Jane Genova: Speechwriter - Ghostwriter

  The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech

2018 52

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

The M.B.A. Brand - The Ambitious, Along with Employers, No Longer Willing to Pay the Premium Price

Jane Genova: Speechwriter - Ghostwriter

At Abovethelaw, current editor in chief Elie Mystal created his branding warning college students against even considering that career path. Branding careers Current Affairs Games Generational Divide Personal Musings Selling Values Web/Tech

2019 52

Nostalgia - Dangerous to Branding of Older Professionals

Jane Genova: Speechwriter - Ghostwriter

That's exactly why providing any flashback to the past by older professionals is dangerous to their brand. And, three, nostalgia of any kind brands professionals as "old." One person's nostalgia is another person's boredom.

2018 52

Buddha and Cleveland Clinic Branding

Jane Genova: Speechwriter - Ghostwriter

Then my branding mindset took over.   Branding Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Religion Science Selling Values Web/TechMindfulness  has been encouraged for stressed professionals.

Brand WW Struggling to Signal Health/Wellness, Attract Males

Jane Genova: Speechwriter - Ghostwriter

Brand WW used to be your mother's Weight Watchers.   Branding Content-provider Current Affairs Personal Musings Values Web/TechMom's goal was to be slim. 

2018 56

The Breitbart Brand - No Clear Differentiation

Jane Genova: Speechwriter - Ghostwriter

Breitbart isn't alone in that branding mandate. Branding Content-provider Current Affairs DigitalInfluencer Games Media Personal Musings Rebranding Web/Tech WritingPlayers in conservative media are among the most brilliant strategically - and successful.

2018 52

Brand Silicon Valley: Tarnished

Jane Genova: Speechwriter - Ghostwriter

The Silicon Valley brand, once representing everything that was good, has become tarnished.   Is the Spring Uprising about Brand Silicon Valley coming in April?   Branding careers Current Affairs Values Web/Tech Revolutions can start with one rock.

2014 61

Brand Craigslist: Still vulnerable

Jane Genova: Speechwriter - Ghostwriter

It's unfortunate that Brand Craigslist is still taking this kind of hit, no pun intended.   Branding Web/Tech A father answers an ad on Craigslist to purchase a smartphone for his son.  It's priced at $300.

Lifelock - Regulatory Troubles Over, Focuses on Brand

Jane Genova: Speechwriter - Ghostwriter

Its most recent move has been to restore the brand. Branding legal Media Web/TechIn 2015. identity-theft-protection company, Lifelock, settled with the Federal Trade Commission (FTC).

2016 65

Brand Uber - The Almost Impossible Mission of Dara Khosrowshahi

Jane Genova: Speechwriter - Ghostwriter

Currently brands in tech are taking a beating. The three major issues, though, which continue to throw shade on the Uber brand are: Image of sustained exploitation of contract workers.   Branding legal Media Personal Musings Values Web/Tech

2018 56

Influence: Getting in that box on the web

Jane Genova: Speechwriter - Ghostwriter

Influence or having reach on the web has its own dynamics.  What is clear, whether one likes it or not, is that to get to play in the influence box on the web, we have to link to sites which dominate search engines and diverse constituencies's eyeballs. 

Web 52

Blogging = Branding/Networking/New Business Development Tool

Jane Genova: Speechwriter - Ghostwriter

The blog remains a powerful tool for branding, networking and new business development. Branding careers Current Affairs Games Personal Musings Web/Tech WeblogsSince 2005, I have leveraged blogging as my primary marketing tactic.

2016 65

Fake News Very Bad News for Brands

Jane Genova: Speechwriter - Ghostwriter

It's a different context though, when we realize that fake news can just as easily take down our client's brand. An unethical competitor of Brand ABC, a chocolate manufacturer, has several influencers speculate about truth in labeling. Likely, consumers will switch brands.

2016 60

Kleiner Perkins Brand Rattled - Mary Meeker Leaves Firm

Jane Genova: Speechwriter - Ghostwriter

Its most famous in-house brand - Mary Meeker - is leaving.    But since the firm, obviously, does not have a track record, the four are betting the ranch on the Meeker brand.   Branding Media Personal Musings Web/Tech

2018 52

New Power Brands in Brick and Mortar Retail - Goodwill and Salvation Army

Jane Genova: Speechwriter - Ghostwriter

  The new power brands in retailing have become discounters associated with respected causes. Meanwhile, the brands of some retail discounters such as the dollar stores have become tarnished, as The Wall Street Journal reports. That creates a sense of co-creating the brand.   Branding Current Affairs Games Intuitive Personal Musings Power Selling Values Web/TechBrick and mortar retail is having a very bad year, reports Fox Business. 

2019 43

Brand Crypto - Will Steve Cohen's Rumored Investment Increase Its Credibility?

Jane Genova: Speechwriter - Ghostwriter

That's even though his brand hasn't yet returned to where it had been before the insider-trading mess put some of his employees in prison and put him out of accepting investor funds for a couple of years. The money world still watches hedge-fund player Steve Cohen.

2018 52

Ellen Pao - Maybe One Brand Too Many

Jane Genova: Speechwriter - Ghostwriter

The same applies to professional branding. Two brands can't co-exist for any professional identity. She represents two brands, simultaneously. Pao may have been more successful and effective in either role if she had stuck to single branding.

2015 65

Jobs & Brands - Preet, Jack, Hillary Who Who?

Jane Genova: Speechwriter - Ghostwriter

A tragic side effect of capitalism is this: Our job is the platform for our brand. When superhero Jack Welch was no longer head of GE, the shelf life on his brand quickly expired.  But, the Welch Brand belongs to history, not the present. And the brands tell the tale.

2017 52