George Magazine - JFK Jr. Considered Making It Web-Based

Jane Genova: Speechwriter - Ghostwriter

  Also, its real branding was that a mega celebrity - Jr.  did consider yanking the publication from print and making it totally web-based.   Books Branding Content-provider DigitalInfluencer Dreams Games Generational Divide Intuitive Media Personal Musings Politics Power Rebranding Selling Television Values Web/Tech WritingIn too many ways George Magazine, created by John F. Kennedy Jr., was ahead of its time.

2019 40

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit.   Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/TechThere was a time - and it wasn't that long ago - when it was easier and less expensive to "try on" careers. And that was exactly what Harland Sanders, born in 1890, did.

2020 40

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The Social Media Branding Playbook

Jane Genova: Speechwriter - Ghostwriter

How is your social media branding doing? Employers review your social branding.  " Here's an interesting tidbit in the annals of branding. The composite social brand is what counts, not being the author of a book, at least not one which isn't a best-seller or a juicy expose. All the matters is what's getting attention for and enhancing the social brand in the now. 

SoftBank - Badly Tarnished Global Brand

Jane Genova: Speechwriter - Ghostwriter

Ever since WeWork began collapsing and folks got it that Uber may never achieve profitability, shade has been thrown on the SoftBank brand. Now, the brand is going through the worst of times.   Branding Media Personal Musings Web/TechThat once high-flyer had touted its investments in those startups as, well, trophies. That was then. The Wall Street Journal reports that sources disclose that some major investors in SoftBank have become very jittery.

2019 43

Law Firm, Castle Rock, CO - Brand Journalist/Web Content Writer (help wanted)

Jane Genova: Speechwriter - Ghostwriter

Here  are details and how to apply. careers

2017 40

Thought Leaders - You Can Create Web Platforms W/O Coding

Jane Genova: Speechwriter - Ghostwriter

"Code-free web design platforms are an increasingly popular tool among web designers. " - Dennis Mitzner, "SaaS Companies Look To Change The Interface Of Web Design," in Tech Crunch, April 4, 2015. Branding careers Current Affairs Web/Tech Companies [e.g.

2015 50

Mutt Branding - Hustling after Multiple Sources of Income

Jane Genova: Speechwriter - Ghostwriter

I call that "Mutt Branding." " Here is an article I published in a major public relations publication on how to manage branding when earning income from a number of sectors. Multiple source of income.

2020 52

Puritan Brand of Capitalism Never Anticipated the Anthony Levandowski Type

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Ethics Games legal Media Personal Musings Power Rebranding Selling Values Web/TechDuring the sentencing of former Silicon Valley engineer Anthony Levandowski, U.S. District Judge William Alsup praised his brilliance, reports Bloomberg Law.

2020 52

Web Talk: Sass, Not Snark

Jane Genova: Speechwriter - Ghostwriter

Being snarky on the web was the cool voice for about six years.    The web is now a mature medium.    Branding Food and Drink Intuitive Media Public Speaking Values Web/Tech Weblogs Writing  That sarcastic, cynical, attacking style made those who established the first sites for it wealthy.    The classic example of that has been Nick Denton. 

Web 40

Brand Jones Day - Another Blow

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected. So, that should have been redacted in the motion by Jones Day to dismiss "US v. Indivior." " Here is that motion. The lawsuit alleged fraud in the marketing of an opioid.    It turns out the redaction process, which Jones Day partner Jams Wooley used at the Cleveland office, didn't conceal that testimony. And, U.S.

2019 40

Boies Schiller Flexner Brand (2015 - 2020)

Jane Genova: Speechwriter - Ghostwriter

Therefore, this malpractice lawsuit throws additional shadow on the once-golden Boies Schiller Flexner brand.   Branding Bundling Current Affairs legal Media Personal Musings Rebranding Web/Tech WritingLegal malpractice. Breach of fiduciary duty. Vicarious liability. Unjust enrichment. Restitution  Those are the allegations in the lawsuit "Telebrands Corps and Bullhead.com v. David Boies, et al."

2020 40

Death of a Brand: "Sussex Royal"

Jane Genova: Speechwriter - Ghostwriter

It is reported, notes the Daily Mail , that Queen Elizabeth has banned the couple's use of the "Sussex Royal' brand. Like the umbrella Oreo brand, under that trademark would be myriad products.    The official reason given is that since the two are no longer royals the royal branding is not proper. If this reported development is on the money, Harry and Meghan will have to go back to the drawing board for their branding.

2020 40

Web Journalism: Already glutted, but is it a bubble?

Jane Genova: Speechwriter - Ghostwriter

 To be a profit-maker the organization will probably sell subscriptions to products, such as niche newsletters, related to the brand and sponsor conferences. Branding careers Generational Divide Television Web/Tech Writing Check Google on just about any developing news or recent event and there will be myriad posts from both established and start-up media.

2014 47

Branding Freefall - Both SoftBank, Masayoski Son

Jane Genova: Speechwriter - Ghostwriter

This time the hit to SoftBank branding and that of its supposed visionary head results from the ill-fated in Wag.   Of course, brands can recover. animal companions Branding Media Personal Musings Web/TechThe investment world's perception of both SoftBank and its chief executive officer Masayoshi Son has gone from bad to worse. That's the dog-walking service. SoftBank's input had been $300 million or about 50% of its capitalization.

2019 40

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs WritingThat is to copy the link and email it to those they anticipate will be sympathetic.

Robinbood Puts Fintech Branding in Play

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Web/TechRobinhood is shaking confidence in fintech. Yesterday, the trading app had its second major outage, reports Forbes. During the day it did get it partially restored and explained this one wasn't caused by the same factors which previously had shut down the app.    It was the first one which had thrown the most shade on Robinhood specifically and fintech in general.

2020 40

The Car, No Matter The Brand

Jane Genova: Speechwriter - Ghostwriter

That shift in perception could impact all brands, even the designer ones.  Branding careers Current Affairs Games Green green Intuitive legal Media Personal Musings Politics Power Religion Travel Values Web/TechFrom June 15th through September 15th of this year, the Toledo Museum of Art featured the special exhibit "Life is a Highway: Art & American Car Culture."

2019 43

MA Senate Race - Could Kennedy Branding Force Out Incumbent?

Jane Genova: Speechwriter - Ghostwriter

  In addition, there is the Kennedy brand.   Branding careers Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Politics Power Public Speaking Values Web/TechMedia focus is back on the high-profile Massachusetts U.S. Senate race. That had gone off the radar during the initial shock of the pandemic. Now, The Wall Street Journal looks at how challenger U.S. House member Joe Kennedy III, 39, is doing against incumbent Ed Markey, 73. 

2020 43

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens. The purpose was to gain information about the mergers and acquisitions they were working on in order to profit on stock transactions. Law enforcement warns that law firms could be global targets for insider traders.

2016 43

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

brand has lost value.  Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/TechThe once prestigious M.B.A.   For instance, as The Wall Street Journal reports, applications at Harvard Business School, capitalism's boot camp, currently are down 6.7%. At Dartmouth's Tuck's School of Business, the drop is double-digit.

2019 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Kennedy Brand Wobbles - Ed Markey's Busy-Bee Band of Twitters/DMers

Jane Genova: Speechwriter - Ghostwriter

Should Kennedy, who isn't running for his seat in Congress, lose, the Kennedy brand could collapse. The genius of young politico Barack Obama was to recognize the power of mobile technology. He got it: It could connect directly with voters - and raise money.

2020 52

Megawatt Branding Dimmed - The Jersey City Miracle

Jane Genova: Speechwriter - Ghostwriter

The brand aura has been megawatt.   Now, Brand Jersey City - and, by extension Fulop - have had a setback. Branding Current Affairs Generational Divide Personal Musings Politics Web/TechOld-line Jersey City, New Jersey became The New Brooklyn. It went from a decaying joke to gentrified. A studio apartment downtown lists at $2,325 a month. For much of that, the businesses in Jersey City have to thank The Mayor From Wall Street Steve Fulop.

2019 40

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/TechIn Austintown, Ohio, the Goodwill Store at 6000 Mahoning Avenue is packed with shoppers. That's when other discount retailers such as the dollar stores are empty. 

2016 53

Boycott Against Placing Ads on Facebook - Lots of Free Good-Guy Publicity for the Brand

Jane Genova: Speechwriter - Ghostwriter

And that's exactly where brands want to be in this time of values upheaval.  " Long term there can be brand loyalty. Branding Current Affairs Ethics Games Media Personal Musings Politics Selling Values Web/TechThe boycott against placing advertising on Facebook gained traction. So much so that organizations participating in the boycott come across as the Good Guys.

2020 43

Uber: Softening The Brand

Jane Genova: Speechwriter - Ghostwriter

Then, comes the usual softening of the image, which today we call "The Brand." Branding Current Affairs Selling Sports Travel Values Web/Tech Empire builders in capitalism, ranging from John D. Rockefeller to Travis Kalanick, tend to start out with ruthless push. Sharp elbows would be an understatement. " After plenty of brutal moves, Uber is finally embracing what Mike Isaac in The New York Times positions as "a full-throated charm offensive."

2015 50

Airbnb Branding in Play - At the Worst of Times

Jane Genova: Speechwriter - Ghostwriter

It can also tarnish the brand. Branding Current Affairs Media Personal Musings Politics Selling Web/TechAirbnb has been planning an IPO. Since it was one of the few unicorns which was profitable, things were looking very good. That was then. Now, as Recode reports, for the first nine months of 2019, it generated a $322 million loss. That might not be turned back black any time soon.

2020 40

The Big Apple - We All Know What Happens to Irrelevant Brands.

Jane Genova: Speechwriter - Ghostwriter

Even before COVID-19 shut down the commercial sector and halted night life and tourism, the Big Apple was losing brand equity.   Brand Big Apple is already irrelevant. We all know what happens to irrelevant brands.   Branding Current Affairs DigitalInfluencer Dreams Extreme Pleasure Games Media Personal Musings Politics Power Rebranding Simplification StoryTelling Values Web/Tech

2020 43

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008. We did what it took to accommodate a workplace gone tech. Many of us came from under debt.

2018 43

Silicon Valley - Branding in Play

Jane Genova: Speechwriter - Ghostwriter

The high-value Silicon Valley branding is facing worldwide threats.  In order to return from Lost Branding Paradise, Silicon Valley needs to change its values.   Europe has been gunning for it, with no reverence for innovation as religion. In a Barron interview, tech thought leader Scott Galloway anticipates a $10 billion fine for one of the biggies, ranging from Google to Amazon. Remember how European regulators went after Microsoft, during another era. 

2017 40

Wi-Charge.com Brand - Introducing Itself Through Its Website

Jane Genova: Speechwriter - Ghostwriter

The Wi-Charge.com branding is:  the future of power. When we time travel to the future, websites like that might not throw shade on the brand.    Branding Web/Tech WritingOn the website of this B2B enterprise, there are missing words, grammatical errors, and more.   But, they could now. After all, the website is how a business introduces itself to its niches.

2019 43

Black Boxes, Branding, Goldman Sachs, and Jones Day

Jane Genova: Speechwriter - Ghostwriter

Resistance to transparency can tarnish brandingBranding Current Affairs DigitalInfluencer Ethics Games Leadership Media Personal Musings Politics Rebranding Selling Simplification Values Web/Tech Weblogs WritingThe black box is out. At least at Wall Street player Goldman Sachs. That's what its chief executive officer David Solomon said today in the first-ever investor meeting. This, as reports The New York Times , represents a pivot to being transparent.

2020 40

Brand Crypto - Could Be on Life Support

Jane Genova: Speechwriter - Ghostwriter

  The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech"On Tuesday, the 20 largest cryptocurrencies by market cap all fell by 4% to 10%, with ether, token of smart contracts platform Ethereum, taking the biggest hit, down to about $250." " -Daniel Roberts, Yahoo Finance, August 16, 2018. Here is the coverage.

2018 40

Influence: Getting in that box on the web

Jane Genova: Speechwriter - Ghostwriter

Influence or having reach on the web has its own dynamics.  What is clear, whether one likes it or not, is that to get to play in the influence box on the web, we have to link to sites which dominate search engines and diverse constituencies's eyeballs.  Branding Media Politics Web/Tech Weblogs Writing  The Lisa Johnston story provides insight into all that.

Web 40

Conde Nast - When a Brand Stumbles (badly) as a Business

Jane Genova: Speechwriter - Ghostwriter

" Overall, much like Time and Newsweek, in a changing marketplace the brand stumbled as a business.   Branding Content-provider Current Affairs Games Media Personal Musings Selling Values Web/Tech WritingIt's become an iconic statistic: In 2017, Conde Nast lost $120 million.    Since then, reports Reeves Wiedman in New York Magazine , financial matters haven't picked up much.

2019 40

Branding: The Language in Help-Wanted Ad on Craigslist

Jane Genova: Speechwriter - Ghostwriter

Language is a powerful branding tool.   Branding careers Language Web/TechIn the Seattle, Washington section of Craigslist's help-wanted there is a job post by Liquid and Grit. Its business is supplying information and recommendations to mobile gaming companies. The opportunity is for a remote part-time researcher, at $30 an hour.    That should certain be attractive to many. But, the head-snapper comes at the very end of the detailed help-wanted.

2019 40

Buddha and Cleveland Clinic Branding

Jane Genova: Speechwriter - Ghostwriter

Then my branding mindset took over.   Branding Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Religion Science Selling Values Web/TechMindfulness  has been encouraged for stressed professionals. Research and experience show that the process of regular meditation can rewire the brain. However, research and experience also show that other tools can be as effective. One is running.

Brand Mexico - Beyond the Cartel Hysteria

Jane Genova: Speechwriter - Ghostwriter

No surprise, some at dinner jumped right in with the mythology surrounding Brand Mexico. Branding Current Affairs Dreams Games Media Personal Musings Rebranding Travel Values Web/Tech"My girlfriend and I will semi-retire in Mexico." " That's what a 70-year-old professional told us at Christmas dinner. Long story short, he had endured a reversal of fortune in 2008.

2018 40

Brand Silicon Valley: Tarnished

Jane Genova: Speechwriter - Ghostwriter

The Silicon Valley brand, once representing everything that was good, has become tarnished.   Is the Spring Uprising about Brand Silicon Valley coming in April?   Branding careers Current Affairs Values Web/Tech Revolutions can start with one rock.  There was a rock thrown at a Google bus.   Then the Revolution can reach people who normally wouldn't take to activism.

2014 47

Brand Craigslist: Still vulnerable

Jane Genova: Speechwriter - Ghostwriter

It's unfortunate that Brand Craigslist is still taking this kind of hit, no pun intended.   Branding Web/Tech A father answers an ad on Craigslist to purchase a smartphone for his son.  It's priced at $300.  But, like too many ads from way-back-when, it's been placed by those with no intention of doing business, at least not the legitmate kind.